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III. E-COMMERCE AND SMALL ENTREPRENEURS

III. E-COMMERCE AND SMALL ENTREPRENEURS

The share of value added that potentially lends itself to electronic commerce represents
around 30 per cent of GDP, most importantly distribution, finance, and business services
(Pérez-Esteve and Schuknecht, 1999). E-commerce is also likely to boost international
flows of many services significantly10. At present the biggest volume of electronic trade by
far is business-to-business (B2B), mainly involving big firms setting up online exchanges
to buy industrial inputs, such as steel, chemicals, or car components. A recent Goldman
Sachs report estimates that firms’ possible savings from purchasing over the Internet vary
from 2 per cent in the coal industry to up to 40 per cent in electronic components11. Yet
some of the biggest potential gains from B2B may lie in smaller firms’ purchases of indirect
inputs, such as telephone services, office equipment and furniture, and electricity, which
together account for 30-60 per cent of firms’ total non-labour costs. By pooling the buying
power of small businesses, online intermediaries can negotiate discounts. And by making
the procurement process more efficient, they can also cut processing costs12. The businessto-
consumer (B2C) segment is the second-largest form of e-commerce, embracing normal
retail activity on the Web, such as Amazon.com. A third type of market is consumer-toconsumer
(C2C), which covers auction sites, while a fourth — consumer-to-business
(C2B) — involves reverse auctions, taking advantage of the power the Internet gives to
customers to drive transactions (e.g. with airlines competing to give travellers best offers
on tickets). Finally, business-to-government (B2G) e-commerce refers to the use of the
Internet to move public procurement, licensing procedures, etc., online.
There are at least four different channels through which e-commerce may impact on
developing country entrepreneurs:
i) making it easier for artisans and SMEs to access B2C world markets;
ii) facilitating activity on the global market for agricultural and tropical products;
iii) allowing firms in poorer countries to tap into the B2B and B2G supply chains; and
iv) allowing service-providing enterprises in developing countries to operate more
efficiently and to provide certain services directly to customers anywhere in the world.

OECD DEVELOPMENT CENTRE
Working Paper No. 164
E-COMMERCE FOR DEVELOPMENT: PROSPECTS AND POLICY ISSUES
by
Andrea Goldstein and David O’Connor





III ECOMMERCE AND SMALL ENTREPRENEURS - To learn more about this author, visit OECD Development Centre's Website.

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OECD Development Centre
(Visit OECD's Website) Created in 1962 by the Organisation for Economic Co-operation and Development (OECD) in Paris, the Development Centre is an interface between OECD Member countries and the emerging and developing economies. The Development Centre occupies a unique place within the OECD and in the international community. It is a forum where countries come to share their experience of economic and social development policies. The Centre contributes expert analysis to the development policy debate. The objective is to help decision makers find policy solutions to stimulate growth and improve living conditions in developing and emerging economies.

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