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V. INSTITUTIONAL AND POLICY REQUIREMENTS FOR E-COMMERCE DEVELOPMENT

V. INSTITUTIONAL AND POLICY REQUIREMENTS FOR E-COMMERCE DEVELOPMENT

Even assuming the physical infrastructure bottlenecks to Internet expansion are
overcome and access prices become more affordable in developing countries, a number
of other significant policy challenges must be met if governments are to create an
environment conducive to e-commerce. E-commerce requires legal norms and standards
(covering, for example, contract enforcement, consumer protection, liability assignment,
privacy protection, intellectual property rights) and process and technical standards
(e.g. regarding the way payments are accepted on the Internet and products are delivered
to the final user, security, authentication, digital signatures, and connectivity protocols).
As regards Internet-related technologies, it seems virtually inevitable that many of
the norms and standards defining the e-commerce environment will be forged in the more
advanced countries. “Standing on the shoulders of giants” makes sense when network
externalities and interoperable standards are key to maximising the benefits of e-commerce
(Mann, 2000b). Besides an enabling policy environment, merchandise e-commerce also
requires complementary physical infrastructure, notably a logistics system capable of timely,
secure, and affordable small batch shipping to multiple destinations. The cost for delays
can be high even in the United States. A recent BCG study revealed that 19 per cent of
online customers said the delivery of their orders either took longer than they expected or
never occurred. As a result, many stopped shopping online, while others refused to do
more business with the offending e-tailer35.

OECD DEVELOPMENT CENTRE
Working Paper No. 164
E-COMMERCE FOR DEVELOPMENT: PROSPECTS AND POLICY ISSUES
by
Andrea Goldstein and David O’Connor





V INSTITUTIONAL AND POLICY REQUIREMENTS FOR ECOMMERCE DEVELOPMENT - To learn more about this author, visit OECD Development Centre's Website.

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John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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OECD Development Centre
(Visit OECD's Website) Created in 1962 by the Organisation for Economic Co-operation and Development (OECD) in Paris, the Development Centre is an interface between OECD Member countries and the emerging and developing economies. The Development Centre occupies a unique place within the OECD and in the international community. It is a forum where countries come to share their experience of economic and social development policies. The Centre contributes expert analysis to the development policy debate. The objective is to help decision makers find policy solutions to stimulate growth and improve living conditions in developing and emerging economies.

OECD Development Centre is a Platinum author on EvanCarmichael.com
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