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My Advice for Other African Startups
   

Work hard and be patient- a successful, sustainable business will not happen overnight. Quality control is vital. Establish benchmark standards and never compromise them.



The ‘organisation’ of production is vital. Set targets and deadlines and stick to them.

Everyone in the supply chain should know his or her role and responsibilities. Dialogue should be transparent, open and honest.

Do not be disheartened by setbacks or constructive criticism. Problems are there to be solved.



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About the Author


Craft Village
(Visit Craft Village's Website)
Craft Village is a small business based in England. With the artisans of Kisii Tabaka, Western Kenya, we have been developing our unique sculptures and nurturing this project since 2004. Recognizing the skill and talent of the Kisii carvers, Craft Village identified the need for a new outlook in terms of design. A progression from the traditional soapstone statues saturating the market. Training rural Kenyan craftsmen to sculpt caricatures of cartoon characters, and introducing new production techniques and quality control methods, Craft Village have secured approval from 20th Century Fox and achieved an exclusive license to produce and sell our Simpsons sculptures. We are proud to be in a position to supply Simpsons fans with new, high quality, unique, animation art, whilst simultaneously having a positive economic impact in rural Kenya.
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