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Little Gold Book of YES Attitude by Jeffrey Gitomer

Little Gold Book of YES Attitude by Jeffrey Gitomer

In the world of self-help books, I would say Rhonda Byrne's "The Secret" is comparable to a Starbucks Caffe Latte (i.e. a special, warm and sophisticated treat), while Jeffrey Gitomer's "Little Gold Book of YES! Attitude" would be the strong black coffee with no sugar or milk/cream in a white Styrofoam cup (i.e. basic, but gets the job done). Gitomer embellishes nothing and tries to inspire readers with quotes like "You can't gain a positive attitude by reading a book" (12), "People will try to discourage you for fear that you will pass them" (59), "Hard work makes luck" (102), "Don't think cheap. Think best!" (180), and my personal favorite "People who tell you you're crazy are known as 'pukers.'...Pukers are people to avoid at all costs" (126), which at times can leave one feeling like he/she is being sold a questionable car by an aggressive car salesperson whose just short of his/her monthly quota:) However, if you can get past Gitomer's authoritative tone/writing style, his book does offer some valued insights on how to improve as a person.

As of late, I've been told that self-help books are "cheesy" or for losers, but I think a person can never be over prepared or too smart to learn something new. And with that being said, I agree with Gitomer in that "People who are cocky and arrogant say, 'I know that' and move along", while "People who are confident and positive ask themselves, 'How good am I at that?' and seek to improve" (57). Other highlights in the book for me include how Jim Rohn says "People don't have the attitude of learning because they don't love what they do enough to want to be the BEST at it" (107), and when Gitomer says "Successful people do what unsuccessful people don't (won't) do. Successful people live outside their comfort zone...are consistent...stay in the fire...are always learning" (121). Gitomer warns against choosing careers simply based on "making money" or because you're comfortable with where you are (i.e. you've already mastered your job or have a lot of friends at work). If you take a risk and actually pick a job that you love to do (even if it doesn't pay well at first and you have to start at the bottom), you'll end up being the best at it and therefore still rise to the top and make a lot of money. For example, you could go from being a minimum wage baker at your local grocery store to a well paid executive chef at a fancy hotel if that's truly your passion and if you work hard at becoming the best. It's always easier to learn something you like!



To buy this book or simply learn more, visit http://www.amazon.com/Little-Gold-Book-YES-Attitude/dp/0131986473/ref=sr_1_1/002-3048337-4191252?ie=UTF8&s=books&qid=1194390044&sr=8-1





Little Gold Book of YES Attitude by Jeffrey Gitomer - To learn more about this author, visit Kevin Lee's Website.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

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Kevin Lee
(Visit Kevin's Website) Kevin Lee holds an English Specialist Degree from the University of Toronto, and has also completed Seneca College's Computer Graphics Design and Layout Program, and the Up & Running BizLaunch Program. In addition, Kevin has worked in the financial accounting area of Direct Energy and has a background in HTML and copywriting. Kevin is known for giving personal book recommendations that are tailored to an individual's needs and for writing fun and insightful book reviews. He is currently working as the Marketing Manager for EvanCarmichael.com and teaches an English writing skills course part-time. Kevin Lee can be contacted at kevin@evancarmichael.com

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