Before reading "The Art of the Start", I had the preconceived notion that all business books were nothing more than motivational "fluff" that inundated readers with a small number of repetitive ideas. However, Guy Kawasaki's "The Art of the Start" easily dispels that stereotype and actually proves to be both an enlightening and entertaining read at just over 200 pages. Kawasaki is able to impart valuable business and life lessons through personal experience, pop culture, and quotes by famous individuals and by introducing fresh insights at every chapter. For instance, the chapter on The Art of Positioning begins with Wile E. Coyote saying "Allow me to introduce myself. My name is Wile E. Coyote...Genius. I am not selling anything, nor am I working my way through college, so let's get down to cases. You are a rabbit, and I am going to eat you for supper. Now don't try to get away! I am more muscular, more cunning, faster, and larger than you are...and I'm a genius. Why, you could hardly pass the entrance examinations to kindergarten. So, I'll give you the customary two minutes to say your prayers" [The Bugs Bunny/Road Runner Movie (1979)]. Kawasaki uses the movie excerpt to explain how "Wile E. Coyote understands positioning better than most entrepreneurs: He's a coyote, and he's going to eat the rabbit for lunch. Organizations should position themselves with comparable clarity by explaining exactly what it is they do" (29 & 30).
I believe this book will not only benefit aspiring entrepreneurs or existing business owners, but anyone who works or simply wants to become a better person.
To learn more about this author, visit Kevin Lee's Website.
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