"The Art of the Start" by Guy Kawasaki
"The Art of the Start" by Guy Kawasaki
I believe this book will not only benefit aspiring entrepreneurs or existing business owners, but anyone who works or simply wants to become a better person.
The Art of the Start by Guy Kawasaki - To learn more about this author, visit Kevin Lee's Website.
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Before reading "The Art of the Start", I had the preconceived notion that all business books were nothing more than motivational "fluff" that inundated readers with a small number of repetitive ideas. However, Guy Kawasaki's "The Art of the Start" easily dispels that stereotype and actually proves to be both an enlightening and entertaining read at just over 200 pages. Kawasaki is able to impart valuable business and life lessons through personal experience, pop culture, and quotes by famous individuals and by introducing fresh insights at every chapter. For instance, the chapter on The Art of Positioning begins with Wile E. Coyote saying "Allow me to introduce myself. My name is Wile E. Coyote...Genius. I am not selling anything, nor am I working my way through college, so let's get down to cases. You are a rabbit, and I am going to eat you for supper. Now don't try to get away! I am more muscular, more cunning, faster, and larger than you are...and I'm a genius. Why, you could hardly pass the entrance examinations to kindergarten. So, I'll give you the customary two minutes to say your prayers" [The Bugs Bunny/Road Runner Movie (1979)]. Kawasaki uses the movie excerpt to explain how "Wile E. Coyote understands positioning better than most entrepreneurs: He's a coyote, and he's going to eat the rabbit for lunch. Organizations should position themselves with comparable clarity by explaining exactly what it is they do" (29 & 30).
I believe this book will not only benefit aspiring entrepreneurs or existing business owners, but anyone who works or simply wants to become a better person.
The Art of the Start by Guy Kawasaki - To learn more about this author, visit Kevin Lee's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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