|
|
Like this article? PLEASE +1 it! |  |
|
Guerilla Marketing Weapons by Jay Conrad Levinson
| Guest post by: Nikki Leigh |
Article Overview: In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information.
 |
Free Download - Zero Stress Selling: 5 No-Fail Strategies to Get More Clients and Fill Your Practice by Sue Kasson By Nikki Leigh |
Guerilla Marketing Weapons by Jay Conrad Levinson
I've been a fan of the guerilla style of marketing for many years. It is the type of marketing approach I used for years and I was pleasantly surprised when I found the Guerilla Marketing website. That gave me the chance to find other marketing techniques that I could use in my promotional work. In these tough economic times - it is more important than ever to find inexpensive and effective ways to market our businesses.
First - you may be wondering: What is Guerilla Marketing? (Visit the official website for Guerilla Marketing)
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. - from Wikipedia
As a business manager, business owner and promoter - I'm always on the lookout for inexpensive ways to promote - for my clients and myself. Let's take a look at the table of contents:
Chapter 1 - The More Weapons You Use, The More Profit You Make
Chapter 2 - Weapons for the Outset - (The Building Blocks to Get You Started)
Chapter 3 - Weapons Not Recognized as Marketing - (Misc Items that Will Represent Your Business to the Public)
Chapter 4 - Weapons That Begin With Attitude - (Elements of Business When You Interact With Customers)
Chapter 5 - Weapons Overlooked By Non Guerillas - (Creative Ways to Get Promotional Exposure for Business)
Chapter 6 - Weapons That Make You Easy to Buy From - (Ways to Make It Easy For People to Buy From You)
Chapter7 - Weapons That Are Frequently Misused - (Tried and True Ways to Promote - That Many People Use Wrong)
Chapter 8 - Weapons That Produce Instant Results - (Many Ways to Interact With Your Potential Customers)
Chapter 9 - Weapons That Have Extra Fire Power - (Weapons That Cost More About Can Generate More Results)
Chapter 10 - A Strategy For Using the Weapons - (Details On The Most Effective Way to Use These Tools)
Those 10 chapters contain an arsenal of promotional weapons for your business. The book lists 100 weapons that you can use - and on page 12 - there is a list of 50 FREE promotional tools. Any and every business person should review that list before completing their business plan - these weapons are THAT important. Each and every weapon is explained throughout the pages of this book.
If you want to use unique, creative and inexpensive marketing for your business - this is a book that needs to be in your office. I've had my copy for some time and it is dog eared - like all great books. It is a very easy read, easy to understand and even though it has been on the market for years - the information is invaluable. It will also give you some great insights into the sorts of things that are Guerilla Marketing tools. I would bet you have used many of these weapons in your business - and you may not have considered many of these to be promotional weapons. Realizing that they are part of your promotion could help you to use them more effectively.
Are you a Guerrilla
Guerilla Marketing is Not for the Timid
Wrestling, Ratings and Guerrilla Marketing
Brevity and Clarity
Patience for Entrepreneurs
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
Marketing Definitions in the Raw
Invest Time In Working With Your Staff
How to start a home based business
Monumental Secrets of Guerrilla Marketing – Tactics
Internet Guerilla Marketing Tactics
What Is Guerrilla Marketing?
Answers To The 3 Big Advertising Questions
There's No Time To Procrastinate
Marketing Your Writing: The Basics of Selling Your Book
12 Networking Tips to Success- Strengthen Your Skills & Grow Your Business
Dealing with the Current Downturn
When Guerrilla Marketing Fails
What is Marketing in the First Place?
Marketing Your Franchise
Article Tags: book promo, book promotion, book review, business book, business book review, business promotion, business success, entrepreneur, tough economic times
|
About the Author: Nikki Leigh RSS for Nikki's articles - Visit Nikki's website Nikki Leigh is also a certified Love Coach and works with single and married, men and women to help them understand themselves better and to improve their most personal relationships. For much more information, visit http://lovecoachjourney.com/goals/ and http://lovecoachjourney.com Click here to visit Nikki's website   Time Management in an Instant by Karen Leland and Keith Bailey Get Noticed Get Referrals by Jill Lublin The Fearless Factor by Jacqueline Wales Email Marketing for Complex Sales Cycles by Winton Churchill Transforming Power by Hugh Ballou |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Hypotheticals, Scenarios and Foresight
2011 Global Brand Trends Letter
Why We MUST Reinvent The Wheel
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.