The Chic Entrepreneur – Put Your Business in Higher Heels by Elizabeth W Gordon
The Chic Entrepreneur – Put Your Business in Higher Heels by Elizabeth W Gordon
There are obviously some women who respond to this phraseology and comments, but women who don’t appreciate this approach can still learn a lot about business from this book. If this sort of reference appeals to you, read this book. If these references irritate you, I recommend you read the book because there is plenty of great business information in the pages of this book and simply skim past the metaphors. For female entrepreneurs who are less “girly” – you can still learn plenty from this book.
Throughout the book, you will find “Chic Tips”. These are small sections which provide specific tips that relate to the content of each chapter. One example of a “Chic Tip” is: “Instead of figuring out what you can make and then how to sell it, ask the market what it wants or needs, then design a solution for it. Working backward is a market-focused way to take your new product development efforts forward.” At the end of each chapter you will find review questions about the content of each chapter.
The author provides in depth information on these key topics:
• What’s Your Value?
• Pick Your Niche.
• What Do Customers Really Want?
• Attract and Retain the Best Employees.
• Do You Know Your Cash Flow?
• Sales and Marketing Go Hand in Hand.
• Importance of Systematic Processes.
• Strategically Align Yourself.
• Have a Plan and Measure Your Results.
Various examples of the right way to proceed and the wrong way to proceed are included in the chapters. These explain various stages of the business process. There are plenty of individual examples within these stories to show things an entrepreneur should and shouldn’t do during each stage of your business.
Picking your niche or target market is a key when you are getting started. An effective entrepreneur must know who they want and need to attract to their business. Once that information is determined, review what these people need from you. What do they need and what can you effectively offer?
All good business books include information about how to bring in and keep the best employees. Your employees are a key to making your life as an entrepreneur “easier” and to helping you maintain great relationships with your customers, so never skip this important element of your business.
Many businesses are sunk because budgeting is not handled correct and no one really has control and knowledge of the business’ finances. Effective entrepreneurs need to have an accurate view of their finances from the beginning and stay in touch with the finances. One section in this chapter is about keeping personal and business money separate. This is a bit of extra work, but in the long run, it will save all sorts of potential problems and it makes tax preparation much easier when your personal money is separate fro business funds.
Should you advertise? That is a question the author asks in chapter six. The simple answer is a resounding YES. But, in the chapter, she goes into detail about why you promote and how to promote. She also includes a chart of several promotional options along with how often to do each, how to do it, why to do it and the results you should get. The chart is a good place to start and over time you can add or subtract things from that list as you find what sort of promotion is right for your business.
Something I’ve told every client over the years is to establish systems for your business. This makes it much easier to keep the business on track and a big benefit is that its great to have working systems to train new hires. Chapter seven discusses how to set up these systems, how to create a flow chart to make sure you include each step in the process. Over time, you will make changes to these systems and especially as the business grows and new people are hired, but having the basic systems established is a great benefit to you and your business.
Planning is crucial to having a successful business and that is discussed in detail. Learn how to set up things within your business so that you can track the results of promotion, service, specific products and much more. There is also a chapter about setting up strategic alliances with other businesses. Joint ventures and alliances can be great for your business, but they need to be established and executed in the right way for the most benefit.
There is much valuable business information to be learned in The Chic Entrepreneur. I recommend reading the business advise to learn more about how you can set up and run your business in an effective and successful way.
The Chic Entrepreneur Put Your Business in Higher Heels by Elizabeth W Gordon - To learn more about this author, visit Nikki Leigh's Website.
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This book has a catchy title that is meant to appeal to women who are interested in becoming entrepreneurs. One problem is that not all women respond to the fashion and flirty explanation of things – in personal or business matters. Another big concern is the sections that talk about customers and compare this to flirting, marriage and batting your eyelashes. I was told the references are used metaphorically and hopefully readers won’t take these examples literally.
There are obviously some women who respond to this phraseology and comments, but women who don’t appreciate this approach can still learn a lot about business from this book. If this sort of reference appeals to you, read this book. If these references irritate you, I recommend you read the book because there is plenty of great business information in the pages of this book and simply skim past the metaphors. For female entrepreneurs who are less “girly” – you can still learn plenty from this book.
Throughout the book, you will find “Chic Tips”. These are small sections which provide specific tips that relate to the content of each chapter. One example of a “Chic Tip” is: “Instead of figuring out what you can make and then how to sell it, ask the market what it wants or needs, then design a solution for it. Working backward is a market-focused way to take your new product development efforts forward.” At the end of each chapter you will find review questions about the content of each chapter.
The author provides in depth information on these key topics:
• What’s Your Value?
• Pick Your Niche.
• What Do Customers Really Want?
• Attract and Retain the Best Employees.
• Do You Know Your Cash Flow?
• Sales and Marketing Go Hand in Hand.
• Importance of Systematic Processes.
• Strategically Align Yourself.
• Have a Plan and Measure Your Results.
Various examples of the right way to proceed and the wrong way to proceed are included in the chapters. These explain various stages of the business process. There are plenty of individual examples within these stories to show things an entrepreneur should and shouldn’t do during each stage of your business.
Picking your niche or target market is a key when you are getting started. An effective entrepreneur must know who they want and need to attract to their business. Once that information is determined, review what these people need from you. What do they need and what can you effectively offer?
All good business books include information about how to bring in and keep the best employees. Your employees are a key to making your life as an entrepreneur “easier” and to helping you maintain great relationships with your customers, so never skip this important element of your business.
Many businesses are sunk because budgeting is not handled correct and no one really has control and knowledge of the business’ finances. Effective entrepreneurs need to have an accurate view of their finances from the beginning and stay in touch with the finances. One section in this chapter is about keeping personal and business money separate. This is a bit of extra work, but in the long run, it will save all sorts of potential problems and it makes tax preparation much easier when your personal money is separate fro business funds.
Should you advertise? That is a question the author asks in chapter six. The simple answer is a resounding YES. But, in the chapter, she goes into detail about why you promote and how to promote. She also includes a chart of several promotional options along with how often to do each, how to do it, why to do it and the results you should get. The chart is a good place to start and over time you can add or subtract things from that list as you find what sort of promotion is right for your business.
Something I’ve told every client over the years is to establish systems for your business. This makes it much easier to keep the business on track and a big benefit is that its great to have working systems to train new hires. Chapter seven discusses how to set up these systems, how to create a flow chart to make sure you include each step in the process. Over time, you will make changes to these systems and especially as the business grows and new people are hired, but having the basic systems established is a great benefit to you and your business.
Planning is crucial to having a successful business and that is discussed in detail. Learn how to set up things within your business so that you can track the results of promotion, service, specific products and much more. There is also a chapter about setting up strategic alliances with other businesses. Joint ventures and alliances can be great for your business, but they need to be established and executed in the right way for the most benefit.
There is much valuable business information to be learned in The Chic Entrepreneur. I recommend reading the business advise to learn more about how you can set up and run your business in an effective and successful way.
The Chic Entrepreneur Put Your Business in Higher Heels by Elizabeth W Gordon - To learn more about this author, visit Nikki Leigh's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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