The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
By Jay Conrad Levinson and David L Hancock.
Foreward by Rick Frishman.
Many books are coming out about how to do business in tough economic times and it seems that approach will be useful for the foreseeable future. So, our challenge is to find books that have quality and useful content. I was very pleased with the content in The Entrepreneurial Author. If you are a fan of the Guerilla Marketing books – you will enjoy this book. If you are an author who thinks your publisher is going to do all your promotion – you may not like the content, but you will learn a lot.
When you have a book on the market, you have created a product that you want to sell – that makes you a business person. So, all authors need the “entrepreneurial author” mindset. That is what this book is all about. In tough times, the people who approach their work with the right attitude, have a better opportunity to succeed. If you’re an author – do you approach your writing and book promotion as a business? If not, you need to read this book.
There are a number of great chapters in this book which are geared to working and promoting in a tough economy – such as: Tough Times Don’t Have to be as Tough as You Think, Importance of Stressing Value, Using Consent Marketing Now More Than Ever, Community Involvement During Tough Times, Attracting New Business During Tough Times and Online Marketing in a Shaky Economy.
Additional Chapters Include:
Free and Almost Free Marketing.
The Importance of Service During Tough Times.
Making Yourself the Talk of the Town.
Freebies That Can Lead to Serious Profits.
Getting Extra Mileage From Your Marketing.
I always advocate creativity and ingenuity in promotional efforts and tough economic times makes that even more important than usual. These are the times when we need to show potential clients that we offer great value. We also need to build our credibility for clients and that is a great reason for a business person to write a book.
This book starts at the beginning and helps you see the various options that are available to authors and can help you find the one that is best for you. Too many writers dive into publishing without doing sufficient research and it is amazing how much money this can cost you. The chapter on Tough Times Don’t Have to be as Tough as You Think is easily worth the cost of the book and it offers opportunities for authors and other business people. These tips help you reduce “the cost of marketing while reinforcing the customer relationship”.
I like books that draw you into the content and help you use the information within the book. The Entrepreneurial Author contains Exercises and Action Steps in each chapter to help you dig deeper into the content and also to actually take steps to start doing the work you need to do.
Guerilla Marketing is very much about using your mind and creativity instead of a big advertising budget. What better time could there be to learn how to promote effectively on a tight budget? The content is great and the time is definitely right – to learn to be an entrepreneurial author. Are you ready to take your books and your promotion to the entrepreneurial level? If you realize this is the time – you need to read this book ---- now. I think you will be astounded by how far you can take your writing career and your business by using the information in this book.
The Entrepreneurial Author Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman - To learn more about this author, visit Nikki Leigh's Website.
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The Entrepreneurial Author: Surviving Tough Economic Times.
By Jay Conrad Levinson and David L Hancock.
Foreward by Rick Frishman.
Many books are coming out about how to do business in tough economic times and it seems that approach will be useful for the foreseeable future. So, our challenge is to find books that have quality and useful content. I was very pleased with the content in The Entrepreneurial Author. If you are a fan of the Guerilla Marketing books – you will enjoy this book. If you are an author who thinks your publisher is going to do all your promotion – you may not like the content, but you will learn a lot.
When you have a book on the market, you have created a product that you want to sell – that makes you a business person. So, all authors need the “entrepreneurial author” mindset. That is what this book is all about. In tough times, the people who approach their work with the right attitude, have a better opportunity to succeed. If you’re an author – do you approach your writing and book promotion as a business? If not, you need to read this book.
There are a number of great chapters in this book which are geared to working and promoting in a tough economy – such as: Tough Times Don’t Have to be as Tough as You Think, Importance of Stressing Value, Using Consent Marketing Now More Than Ever, Community Involvement During Tough Times, Attracting New Business During Tough Times and Online Marketing in a Shaky Economy.
Additional Chapters Include:
Free and Almost Free Marketing.
The Importance of Service During Tough Times.
Making Yourself the Talk of the Town.
Freebies That Can Lead to Serious Profits.
Getting Extra Mileage From Your Marketing.
I always advocate creativity and ingenuity in promotional efforts and tough economic times makes that even more important than usual. These are the times when we need to show potential clients that we offer great value. We also need to build our credibility for clients and that is a great reason for a business person to write a book.
This book starts at the beginning and helps you see the various options that are available to authors and can help you find the one that is best for you. Too many writers dive into publishing without doing sufficient research and it is amazing how much money this can cost you. The chapter on Tough Times Don’t Have to be as Tough as You Think is easily worth the cost of the book and it offers opportunities for authors and other business people. These tips help you reduce “the cost of marketing while reinforcing the customer relationship”.
I like books that draw you into the content and help you use the information within the book. The Entrepreneurial Author contains Exercises and Action Steps in each chapter to help you dig deeper into the content and also to actually take steps to start doing the work you need to do.
Guerilla Marketing is very much about using your mind and creativity instead of a big advertising budget. What better time could there be to learn how to promote effectively on a tight budget? The content is great and the time is definitely right – to learn to be an entrepreneurial author. Are you ready to take your books and your promotion to the entrepreneurial level? If you realize this is the time – you need to read this book ---- now. I think you will be astounded by how far you can take your writing career and your business by using the information in this book.
The Entrepreneurial Author Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman - To learn more about this author, visit Nikki Leigh's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Staging DivaDebra Gould, aka The Staging Diva, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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