The Entrepreneurial Author: Surviving Tough Economic Times. By Jay Conrad Levinson and David L Hancock. Foreward by Rick Frishman. Many books are coming out about how to do business in tough economic times and it seems that approach will be useful for the foreseeable future. So, our challenge is to find books that have quality and useful content. I was very pleased with the content in The Entrepreneurial Author. If you are a fan of the Guerilla Marketing books – you will enjoy this book. If you are an author who thinks your publisher is going to do all your promotion – you may not like the content, but you will learn a lot. When you have a book on the market, you have created a product that you want to sell – that makes you a business person. So, all authors need the “entrepreneurial author” mindset. That is what this book is all about. In tough times, the people who approach their work with the right attitude, have a better opportunity to succeed. If you’re an author – do you approach your writing and book promotion as a business? If not, you need to read this book. There are a number of great chapters in this book which are geared to working and promoting in a tough economy – such as: Tough Times Don’t Have to be as Tough as You Think, Importance of Stressing Value, Using Consent Marketing Now More Than Ever, Community Involvement During Tough Times, Attracting New Business During Tough Times and Online Marketing in a Shaky Economy. Additional Chapters Include: Free and Almost Free Marketing. The Importance of Service During Tough Times. Making Yourself the Talk of the Town. Freebies That Can Lead to Serious Profits. Getting Extra Mileage From Your Marketing. I always advocate creativity and ingenuity in promotional efforts and tough economic times makes that even more important than usual. These are the times when we need to show potential clients that we offer great value. We also need to build our credibility for clients and that is a great reason for a business person to write a book. This book starts at the beginning and helps you see the various options that are available to authors and can help you find the one that is best for you. Too many writers dive into publishing without doing sufficient research and it is amazing how much money this can cost you. The chapter on Tough Times Don’t Have to be as Tough as You Think is easily worth the cost of the book and it offers opportunities for authors and other business people. These tips help you reduce “the cost of marketing while reinforcing the customer relationship”. I like books that draw you into the content and help you use the information within the book. The Entrepreneurial Author contains Exercises and Action Steps in each chapter to help you dig deeper into the content and also to actually take steps to start doing the work you need to do. Guerilla Marketing is very much about using your mind and creativity instead of a big advertising budget. What better time could there be to learn how to promote effectively on a tight budget? The content is great and the time is definitely right – to learn to be an entrepreneurial author. Are you ready to take your books and your promotion to the entrepreneurial level? If you realize this is the time – you need to read this book ---- now. I think you will be astounded by how far you can take your writing career and your business by using the information in this book.