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Nikki Leigh Articles

Written by: Nikki Leigh

The Digital Diet by Daniel Sieberg - Click To Read Article
Technology is a huge boost for most businesses, but many business owners and managers have discovered the technology can easily take over their lives. So how can we utilize the technology we need - yet still maintain a balanced life? The Digital Diet gives us the answer and it comes from a technology guru who knows the value of the technology.

LIFT – Discover How Your Local Business Will Profit From Google in 2011 by Travis Smith - Click To Read Article
Most entrepreneurs understand that they can get basically unlimited exposure for their business on the internet -- but what if you want to reach your local customer? That is where Google Places is a key. This book and course help you learn to use Google places, SEO, directories and other reasonably priced and/or free tools to build a local presence on your business on the internet.

How to Sue A Telemarketer by Stephen Ostrow, Esquire - Click To Read Article
How To Sue A Telemarketer: A Manual For Restoring Peace On Earth One Phone Call At A Time is a tongue-in-cheek manual that shows the average citizen how they can fight back against a telemarketer by taking them to small-claims court. Half humorous and half how-to, the book combines comedy with savvy information about the legal system and step-by-step instructions on how businesses and consumers can take telemarketers to task. Are you interested in learning the professional way to handle telemarketers and what to do when they break the rules? Then read on for details.

The Power of Your Child’s Imagination by Charlotte Reznick PhD - Click To Read Article
I'm a firm believer that we need to encourage creativity in children. There are many businesses where creativity is crucial - how many successful entrepreneurs do you know that have limited creativity? The ones I know - are very creative in many areas of their business. We all know that children are the entrepreneurs of the future and it seems the creativity many of us take for granted isn't encouraged in children in the 21st century. So - this review is about a book that I hope parents and other people who work with children will take a close look at. Dr Reznick gives us wonderful tools to help develop a child's imagination and creativity, but also to help children be happier. For all the parents, aunts, uncles, grandparents, mentors etc - this is a book you need to read.

Keeping the Wolves at Bay: Media Training by Jonathan Bernstein - Click To Read Article
It seems that every time we turn on the news, there is a new scandal. It may be a celebrity marriage on the rocks, a fading star in trouble again with the law, a politician being accused of breaking the law or international companies dealing with a catastrophic disaster - all these people have one thing in common. They need to handle the crisis and that means handling the media. What better resource to understand the process than a crisis management expert.

Women's Millionaire Club by Maureen G Mulvaney, MGM - Click To Read Article
Many people own home based businesses and in these tough economic times - many more people will launch home based businesses. Some people do very well with their own business - while others never make a decent living. What is the difference?

Adrenal Fatigue: The 21st Century Stress Syndrome by James L Wilson - Click To Read Article
Every business person faces stress and fatigue. Every business owner and entrepreneur faces stress and especially in these tough economic times. So – maintaining our health can be a key to being able to continue giving our best to our business, ourselves, our families and our customers.

Emotional Freedom: Liberate Yourself From Negative Emotions and Transform Your Life by Dr Judith Orloff - Click To Read Article
There are many people who are facing a wide variety of stresses, discouragements, disappointments and other events and situations that take an emotional toll on their lives. Sadly, many people feel there isn’t much they can do to help themselves, their loved ones or their business associates who are having a tough time. Or, they feel that medication is the only answer. I’m the sort of person who avoids medication as much as possible, so I’m always on the lookout for other alternatives. I’m also a person who is very concerned about friends and associates who are emotionally fragile or who find themselves in difficult and trying situations. We all know people who have more than the usual problems in their lives. So – what can we do to he

Guerilla Marketing Weapons by Jay Conrad Levinson - Click To Read Article
In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information.

Negotiate Your Commercial Lease by Dale R Willerton - Click To Read Article
Are you a business person who will lease a space for your business? There are so many things to research and plan with a business and especially when starting or moving a business. So, a lease might not be something that we make a priority. But, signing a bad lease and not understanding the details of a lease can cause a business person long term problems. That is why this review focuses on a book about how to Negotiate Your Commercial Lease.

The One Minute Coach by Masha Malka - Click To Read Article
Remember the song – “What a Difference a Day Makes”? If a day can make a big difference, is a minute helpful. What can you actually accomplish in a minute? You may think the answer is “not much”, but I’m here to tell you that you can accomplish plenty in a minute… with Masha Malka’s new book “The One Minute Coach”. Get ready to turn your life around in a minute.

How to be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart - Click To Read Article
Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn’t necessary. We all know people in the sales industry that are superstars. The question is – how do you become a sales superstar? Mark Tewart is a definite expert who has the answer to this question and he is sharing his thoughts and tips in his new book “How to be a Sales Superstar”.

Passion, Plan and Profit by Christy Strauch - Click To Read Article
Having your own business is said to be a part of the "American Dream". Even in these tough economic times, many people are still working toward having their own business. Actually, I've read that a financial recession can be the perfect time to lose a fortune --- but also the perfect time to make a fortune. So, is this the time for you to get serious about starting your own business?

The Bounce Back Book by Karen Salmansohn - Click To Read Article
The Bounce Back Book was written by Karen Salmansohn. Its packed with tips, suggestions, exercises and philosophy to help people deal with the problems that life throws at them. Whether you enjoy self help books or if you "wouldn't be caught dead reading a self help book", this book holds a wealth of information to help face adversity, setbacks and losses.

What the Best CEOs Know by Jeffrey Krames - Click To Read Article
Jeffrey Krames gives us a glimpse inside the minds of 7 of the top CEOs. He profiles: Michael Dell, Jack Welch, Gerstner of IBM, Andy Grove, Bill Gates, Herb Kelleher and Sam Walton. These men were all at the helm of very large companies and some faced seemingly insurmountable problems. Others had policies that allowed them to get far ahead of their competitors. Read on to find out what you can learn from each of these CEO's and how their experiences can help your business.

136 Effective Presentation Tips by Tony Jeary and David Cottrell - Click To Read Article
In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business - in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.

How to Get Financing For Your New Small Business by Sharon Fullen - Click To Read Article
In good financial times it can be hard to secure financing for a new small business. So, getting financing in these tough and uncertain economic times are even harder. That's a reason why you need to know about this book.

Heart of Marketing by Judith Sherven and Jim Sniechowski - Click To Read Article
Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up - my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades. This book explains how to put "heart" back into our businesses and our marketing.

The New Rules for Mortgages by Dale Robyn Siegel - Click To Read Article
Whether you are a first time home buyer, employed by a company or self employed, you need to understand the mortgage industry before you get a mortgage. As an entrepreneur, closing on a home with a bad loan can tie up critical money access that you need to establish or expand your business. Any time you tie up any of your borrowing potential - it can have a direct impact or long term impact on your business. So, I recommend that you take a look at The New Rules for Mortgages by Dale Robyn Siegel. In this book she has several sections that are of particular interest to people who are self employed. She also shares a wealth of information that you should consider when getting any loan -- do yourself, your family and your business a favor and read this book for an industry insider - before you finalize your next loan.

The Fearless Factor by Jacqueline Wales - Click To Read Article
We've all heard the saying that life is a jungle and that idea is a big part of The Fearless Factor by Jacqueline Wales. She shares her story of what happened in her life, the trials and addictions that she went through and how she ultimately faced her fears and created the life that she wanted. This information is good for anyone facing fears, but for women or men who want to own their own business - the content of this book can be invaluable in their journey to success personally and in business.

Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman - Click To Read Article
Part of the American Dream is to own your own business. Millions of people have done this – but we also know that many people fail in business every year, many in the first years. So, is there a secret to succeeding as a new entrepreneur? There are a number of factors and Young Guns by Robert Tuchman is a very good place to get started.

WAKE UP Your Life! By Doris Roper - Click To Read Article
Are you a woman in a transformational stage of your life? Have people told you that your life needs some major changes? Do you feel that things in your life need a change? Are you facing a major change in your life because of illness, death of a loved one, divorce etc? If you answered yes to any of these questions, you are a person who needs to read this book. It is geared toward women, but men definitely can benefit from the advice.

Whale Hunting Women by Dr Barbara Weaver Smith - Click To Read Article
You may be asking what whale hunting has to do with women and why we’re talking about this in the 21st century. I was curious when I first heard the title too – but I can guarantee that this book will surprise you. I’ll share the full time which will give you some insights into the content. This book is titled Whale Hunting Women: How Women Do Big Deals.

Transforming Power by Hugh Ballou - Click To Read Article
Hugh Ballou, the author of Tranforming Power, has over 40 years of experience as a choir director and now he works as a motivational speaker, coach, and a leadership trainer. It may be difficult to see how those two careers tie together, but this book shows a wide variety of examples of the way that transformational change can help any type of organization or group. The book is chock full of stories from people who have been involved with various transformational changes. They share the positive, the negative and the successful ending to these changes. There is much to learn in this book for any group or organization who is in need of a transformational change by a transforming leader.

Time Management in an Instant by Karen Leland and Keith Bailey - Click To Read Article
Time is a rare commodity for most business people, entrepreneurs, working moms, authors and many others. So, learning to manage time better is something that most people need to do. This book is a quick read (which will save you time) and is packed with 60 time management techniques. Which tips will be right for you? If you are a business owner - how much could you save in payroll costs if your employees learned to manage their time better?

The Chic Entrepreneur – Put Your Business in Higher Heels by Elizabeth W Gordon - Click To Read Article
The Chic Entrepreneur was written for female entrepreneurs. As a female entrepreneur who is not "girly" or "chic" - I can still recommend the book. Some of the "chic" and "girly" reference can be distracting, but the actual business content contains plenty of valuable business set up, hiring, management and promotional information.

The Freedom Formula by Christine Klosser - Click To Read Article
This book was written to help entrepreneurs learn how to put soul and a spiritual aspect into their business. The book has repeatedly been an Amazon best seller throughout 2008.

The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman - Click To Read Article
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla� marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Personality Not Included by Rohit Bhargava - Click To Read Article
Does your business need a "personality"? Should you take a look at your business to evaluate ways to develop a positive personality? Is your business good enough? The answers are yes, yes and no. Even if you feel your business is good enough - there are always ways to improve. Developing an effective personality is a great way to set yourself apart from your competition. This book explains why your business needs a personality, how to develop it and what techniques are the best for you.

Money and Manifesting by Dyan Garris - Click To Read Article
It seems that everyone has heard about The Secret. However, if you take a look at Amazon, you will notice that there are a lot of "follow up" books to The Secret. That's because some of the critical information you need to make a real and lasting difference was left out of The Secret. Money and Manifesting by Dyan Garris offers the additional information you need to improve your life. Will you take the time to learn more? It could literally change your life - for the better.

Lords of Finance: The Bankers That Broke the World by Liaquat Ahamed - Click To Read Article
In 2009 we’re deep into a major recession in the United States and many other countries throughout the world are experiencing many of the same problems. Each week we hear comparisons to previous recessions and economic downturns – but the benchmark for all financial crisis is the “Great Depression”. So, this seems like a great time to read and learn more about what happened around the world from the end of World War I and the late 1930’s. Liaquat Ahamed has written a great book that documents what was happening in the world during this twenty year period. I highly recommend that anyone interested in learning more about what lead up to the Great Depression and how the financial leaders handled it – must read this book.

How I Managed $20,000,000,000 By Age 32 By Wade Slome - Click To Read Article
In these very uncertain financial times, many people are unsure what to do with their money, their debt, their portfolio etc. So, they need to find a qualified person to help them. Let me introduce you to Wade Slome, CFA, CFP. At the age of 32, Wade Slome managed $20,000,000,000 and in the pages of this book, we get to know him, his background and his accomplishments. In addition, he shares his finance philosophy and gives us insights about how to choose an advisor and much more.

Happy About an Extra Hour Every Day by Nicolas Soergel - Click To Read Article
Are you the kind of person who never seems to have enough time to get everything done? Do you get to the end of each day and find that many things needed to be done during the day, but few are finished? Then you should read Happy About an Extra Hour Every Day by Nicolas Soergel.

Get Noticed… Get Referrals by Jill Lublin - Click To Read Article
The full title of this book is Get Noticed... Get Referrals Build Your Client Base and Your Business by Making a Name for Yourself. Is it really that easy? Is that all you need to do in order to build your business? If you learn to get noticed and how to get referrals, that is a huge step toward making a name for yourself and creating a successful business. Now, you need to learn how to do it right. That's where Jill Lublin's book is valuable to you. She explains what you need to get noticed, where to go to be noticed and what to do once people start to notice you.

Email Marketing for Complex Sales Cycles by Winton Churchill - Click To Read Article
Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and positive sales results for your business.

Beyond Booked Solid by Michael Port - Click To Read Article
Are you a business owner who is reasonably satisfied with your business, but you're looking for ways to take it to the next level? This is the next book you need to read. Michael Port shows that he knows his topic and he's willing to have a conversation with you about the things you need to do to make your business and your personal life better. Having a busy business isn't the end of the road - learn what should come next and how you can make that happen for your business and yourself.

Bounce! by Barry Moltz - Click To Read Article
We all love to share our success stories in business. But, there is so much to learn from our failures. One key to learning from our failures is to be prepared for failure, develop the humility to deal with problems and develop the keys that we need in order to be resilient. Barry Moltz explains how to do these things in his book - Bounce! Failure, Resiliency and Confidence to Achieve Your Next Great Success.





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