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Branding Authors
Platinum Authors
Ed Delia - Click Here To Read Ed's Articles - Ed Delia grew up in the dynamic and
challenging world of marketing. In 1998,
he was named president of Delia
Associates, assuming full control of the
company founded by his father in 1964.
Delia Associates has directly contributed
to the success and growth of a wide
varitey of clients, helping businesses
expand their sales opportunities through
the development and implementation of
highly successful branding campaigns.
In 2007, Ed became only the ninth
professional in N.J. to earn the
Professional Certified Marketer
designation from the American Marketing
Association, Joing an Elite group of just
250 marketing professionals in the U.S.
who hold that designation.
Ed was honored as one of New Jersey's 40
under 40 for 20069, an annual designation
by NJBiz, the state's leading business
publication. He also was named 2006
Outstanding Business Person of the Year by
the Somerset Business Partnership.
Ed is a frequent speaker on branding,
marketing, advertising, and
technology-driven communications. He is
an Expert Speaker for Vistage
International, the largest peer-to-peer
learning organization for CEOs.
Ed earned his BA in English from Dickinson
College in Pennsylvania.
Mash Bonigala - Click Here To Read Mash's Articles - Mallesh Bonigala, an entrepreneur since
1999, specializes in log
o design, graphic design, branding,
website design and content management
applications.
Gold Authors
John Williams - Click Here To Read John's Articles - John Williams served for five years as
branding columnist for Entrepreneur.com,
the Web's largest and most popular website
serving entrepreneurs. His branding and logo design articles
have also appeared on MSNBC.com, Yahoo,
Microsoft.com and AOL. In 2005
John launched LogoYes.com, the first ever
do-it-yourself logo creation website. Over
100,000 entrepreneurs have used John's
unique, automated LogoYes processes and
tools to create their own
professional-looking logos at minimal
cost. In 2010, John created
and currently operates a 2.0 version of
DIY logo design technology, www.LogoGarden.com.
Customer satisfaction is 99+% because, in
part, users create their logo and if they
love it they buy it.
Kim Castle (Premium Author) - Click Here To Read Kim's Articles - With nearly two decades in the advertising
and design business, with clients like
Domino's Pizza, General Motors, Direct TV,
Pedigree, Wolfgang Puck, Higher Octave
Music, Hollywood Celebrity Products,
Disney, and Paramount, as well as
thousands of entrepreneurs around the
world define, structure, communicate, and
position their business for greater
profits, BrandU(R) co-creators Kim Castle
and W. Vito Montone discovered that
entrepreneurs could experience the same
power that big brands command for a
fraction of the cost with the world's only
process-based results-drive Integral
approach to business creation.
BrandU(R) is helping entrepreneurs grow
with the power of extreme clarity from
idea...to brand...to market(TM) and
helping one million entrepreneurs become
successful and whole so that they can make
a difference in the world. Are you one of
them?
If you want to experience clarity all the
way to the bank(TM), get started now at http://www.brandu.com.
Stanley Moss (Premium Author) - Click Here To Read Stanley's Articles - SMoss, brand guru, writer, artist and
visionary divides his time between
London, India and Southern
California. A disciple of designers Armin
Hofmann, Fritz Gottschalk and Paul Rand,
he was based in NYC for 25 years, where he
created brand solutions for clients like
Citibank, Coca-Cola, the French American
Chamber of Commerce, Drexel Burnham
Lambert, UC Berkeley, and the American
Hotel & Motel Association. Today his
practice centers on the promotion of
humanistic values in the brand discipline
for global organisations. In February 2006
he was named CEO of The Medinge Group, a
Stockholm-based think-tank on
international branding. Related links
www.diganzi.com www.medinge.org ©
2010 Stanley Moss
Steve Cranford - Click Here To Read Steve's Articles - Whisper is founded on one big idea: "The
key to any effective marketing, branding
or advertising effort is to change and
take ownership of the conversation." To
own the conversation in your industry, we
provide your organization with a crystal
clear understanding of consumer
relationships, high-end strategic advice
and workable solutions to build and fully
leverage your brand.
Catherine Kaputa - Click Here To Read Catherine's Articles - Catherine Kaputa is a twenty year veteran
of branding and advertising – from
Madison Avenue to Wall Street to the halls
of academe to the founder of her own
company, a New York City-based brand
strategy firm that works with people,
products and companies. Visit www.brandespresso.com
for branding advice for entrepreneurs and
marketers, and visit www.selfbrand.com for
personal branding tips.
Andrea O'Neill - Click Here To Read Andrea's Articles - Corporate Brand Strategist And Executive
Marketing Coach. The intellectual property
contained in this document is the sole
property of the author. No portions of
this newsletter may be reproduced without
the sole permission of the author. ©
Andrea O'Neill.
Chris Pracy - Click Here To Read Chris's Articles - Shaping an online profile and reputation
takes focus, time and planning. Chris has
been managing online projects for over
decade and knows how to leverage the
internet to portray a positive image and
deal with any negative aspects.
Personal PR Management for Business is
still in it’s infancy in the UK as a
serious business tool. It is estimated
that less then 1% of UK directors and
business owners actively engage in
Personal PR. Chris is at the forefront of
taking a largely US concept and developing
Personal PR processes that work within the
subtleties of the UK market place.
Michel Neray - Click Here To Read Michel's Articles -
What makes
you different as a
person is what makes
you better... in your
business, your career and your
life.
Michel Neray combines a
science degree from the University of
Waterloo, an MBA from McGill University,
and a career as a creative marketing
copywriter, advertising agency director
and marketing executive. A visionary and
entrepreneurial game-changer, in 1995 he
founded Portfolios Online, the world's
first Internet search engine
for advertising and creative
professionals.
As a consultant and
facilitator, Michel helps his
clients discover, communicate and
focus on their greatest value and true
competitive advantage -- for massive increases
in sales, leadership effectiveness and,
yes, happiness! It’s
what he calls your 'Essential
Message'.
As a motivational speaker,
Michel empowers his audiences to dig
deeper than the usual marketing messages
to access a well of meaning and purpose
that drive sales as much as they drive
productivity, engagement, resilience and
cooperation/collaboration. Since 2008,
Michel has held a variety of leadership
positions in the Canadian Association of
Professional Speakers, and has spoken
professionally in more than seven
countries around the world.
Michel co-authored The Great
Crossover, which made it to Jack
Canfield’s Achiever’s
Recommended Reading List. In 2005, his
chapter, "Everything Starts With A
Conversation" was selected as the lead for
the book, Sales Gurus Speak Out.
He’s married with three children,
two dogs, three snowboards, a whitewater
canoe and a black belt in
Karate.
Bob Grant - Click Here To Read Bob's Articles - Bob is president of Grant Marketing, a B2B
brand strategy and interactive marketing
communications company in the greater
Boston area. Bob has extensive experience
in industrial manufacturing sales and
marketing, and more than 30 years of B2B
marketing and advertising experience.
ED ROACH - Click Here To Read ED's Articles - For 25 years or so, Ed Roach has worked
with hundreds of successful small
businesses by helping them develop unique
brand positioning strategies that
differentiates them from their
competition. Ed appreciates working with
companies who see the value of going
beyond mere slogans and have a desire to
sell from compelling positions. Ed
consults predominantly with businesses
facilitating his proprietary process,
"Brand Navigator." This branding process
effectively focuses a company's brand
delivering a visual strategy that can be
taken to their marketplace.
Ed has been interviewed in all media
regarding branding small businesses, most
recently in "America's Best" magazine and
the "Christian Radio & Music Industry"
trade magazine. He also blogs extensively
and uses the digital realm on the web to
connect and promote his services
world-wide.
Ed has international speaking experience
including a recent event in Prague, Czech
Republic and is the author of "The
Reluctant Salesperson," an Introvert's
Guide to Selling. He is currently working
on a branding conference in Mumbai,
India.
Contact Ed if you are looking for
practical coaching on bringing your brand
into focus both online and offline.
Contact Ed directly at: 519-324-9536
ed@thebrandingexperts.ca Blog:
www.TheBrandCorral.com Twitter:
BrandCorral Facebook
Ian Cockburn - Click Here To Read Ian's Articles - Patent Attorney; Senior Advisor, Generics
& Pharmaceuticals Division
WebEditor, Manager Marketing & Advertising
with 25 years experience in Pharmaceutics
and Intellectual Property
http://www.piperpat.com/AboutPipers/PIPERS
people/IanCockburn/tabid/200/Default.aspx
Silver Authors
Mark Levit - Click Here To Read Mark's Articles - Mark Levit is the founder and managing
partner of Partners & Levit, Inc., a New
York advertising agency. He is also a
Professor of Marketing at New York
University.
Mark’s career in marketing spans 3 decades
at both major client and agency
organizations.
Dan Day - Click Here To Read Dan's Articles - Author and marketing exec Dan Day has
helped Fortune 500 companies successfully
improve their customer-marketing efforts.
His latest book, "Brandtender Marketing:
True Customer Engagement from the Inside
Out," helps businesses bring their brands
to life--through employees--to improve
revenue, profit and productivity. His core
belief: "Your people are your brand."
He helps businesses maximize resources and
mobilize employees to increase customer
eng
agement with their companies. Day has been
featured at marketing events, in magazines
and on radio, as well as at major brands,
including Apple, Capital One, Chase,
Coca-Cola, Daimler-Chrysler, Digitas, GE,
H-P, Intel, Microsoft, State Farm, Sony,
Target, Visa and Vonage.
http://www.linkedin.com/in/danrday
Sean D'Souza - Click Here To Read Sean's Articles - Wouldn't you love to stumble upon a
secret library of small business ideas?
Find simple, yet electrifying ideas, on
copywriting, public speaking, marketing
strategies, sales conversion,
psychological tactics and branding. Head
down to http://www.psychotactics.com
today and judge for yourself.
©2001-2006 Psychotactics Ltd. All Rights
Reserved.
Todd Vande Hei - Click Here To Read Todd's Articles - An expert in "Guerilla Marketing" and in
developing a world-class sales force.
Lead Sales & Marketing organizations,
acted in a general management capacity,
and consulted to small businesses for the
same purpose. I have experience in
consumer products, financial services and
real estate.
Rahna Barthelmess - Click Here To Read Rahna's Articles - From her work in a top NYC advertising
agency to the international conference
rooms of a leading toy company, Rahna
Barthelmess has turned branding into
business for a variety of leading brands,
most notably LEGO, Miracle-Gro, and
Texaco. With over 20 years of experience,
Rahna has passionately built some of the
world's beloved brands and shared her
marketing expertise and branding programs
to over 2000 people in a variety of
industries.
Rahna Barthelmess is a branding expert who
inspires executives to stronger personal
branding for more authentic work and
greater impact on their world through her
Signature for Success
(http://www.beacon-marketing.com/programs/
signatureforsuccess.html) personal
branding program. She has helped those in
executive development programs in Fortune
500 companies strengthen their leadership
and do more meaningful work.
In addition, Rahna lends her expertise to
start-up businesses as Adjunct Professor
of Branding and Positioning at The
University of Hartford's Center for
Entrepreneurial Studies.
Megha Gulleria - Click Here To Read Megha's Articles - PLAT5 is a group of strategically linked
companies with complementing domain
expertise and a well experienced client
focused team.
The BFSI domain expertise in
conceptualizing and executing promotional
offers / campaigns coupled with the rich
entrepreneurial experience of the team,
gives PLAT5 the advantage of providing an
end to end solution to its partner, i.e.
from conceptualization to execution to
delivery.
Suzanne Tulien - Click Here To Read Suzanne's Articles - The Brand Ascension Group is a
multi-faceted, experiential branding firm.
We partner with those organizations that
want to achieve transformational and
sustainable brand success from the INSIDE
OUT. We do this by guiding them to define,
create and build compelling experiences
that engage and inspire customers,
employees and relevant stakeholders. Our
work with clients consists of progressive
brand-building tools along with pioneered,
step-by-step methods to help businesses
elevate their brands through conscious
branding practices. We deliver our
brand-building processes in innovative
on-line (virtual) and on-site platforms
for companies as requested.
Our consulting and training cultivates
strong brand cultures that understand why
every thought, every action and every
decision by every employee in the business
supports the brand promise. This internal
collective-consciousness creates a
powerful paradigm shift within the energy
of organization and manifests congruent
customer perceptions. Through our
innovative methodologies (Brand DNA -
Dimensional Nucleic Assets(R) and The
Brand DNA Journey(SM), we educate our
clients on the power of human perception
and how to implement consistent, relevant,
and distinctive behaviors that affirm and
build the value of their brand.
http:
//www.BrandAscension.com -
719.265.1707 - info
@BrandAscension.com
David Brier - Click Here To Read David's Articles - David Brier, winner of over 300 industry
awards, is the Chief Gravity Defyer of DBD
International helping companies,
organizations and service companies build
marketshare and increase revenue in the
millions of dollars.
Under his direction, clients across the US
and internationally have seen the power of
design and its ability to help products,
events and services rise above the noise.
Did you ever
wonder what some logos looked
like BEFORE they got their makeover?
Wonder no more. Here you can see
various excellent examples of logos by one
of the country's finest.
http://www.famousnapkins.comIn addition to writing
widely published articles, David has
authored of a number of books.
David’s latest book is entitled
Defying Gravity and Rising Above the
Noise covering the 8 principles to
achieving brand elevation. To get
on the waiting list for the book, visit
http://w
ww.risingabovethenoise.com/thebook
Visit our corporate
site at
http://w
ww.risingabovethenoise.com to
learn more about David, our latest book
and the newest entries in our Blog.
David's Fast Company
blog can be accessed at
http://www.risingabovethenoise.com/fastcom
pany
You can reach David at
david@famousnapkin.com
Catherine Bell - Click Here To Read Catherine's Articles - Additional business protocol tips that
foster good business relationships can be
found in Managing Your Image Potential:
Creating Good Impressions in Business by
Catherine Graham Bell.
Lisa Steingold - Click Here To Read Lisa's Articles - Lisa is an adventurer, outdoor enthusiast,
philanthropist, passionate marketer,
writer and coach. With an understanding
that she is her own brand, Lisa approaches
all aspects of her life through the key
values of passion, integrity, innovation
and results. With a view to empowering
others, she established; Life Inc.
www.lifeinc.co.za in 2008 to coach
individuals through change.
She writes for various publications,
including Oprah, Shape and the Journal of
Marketing. She is the national marketing
manager for Vega, The Brand Communications
School. She consults to various small and
medium enterprises in the field of
marketing and sees communication as the
central theme in all that she does.
She loves chocolate, off-the-beaten-track
travel, her mountain bike, her cat
Samwise, reading, writing, and concocting
fabulously flavourful dishes for friends
and family. She can otherwise be found
teaching spinning classes at her local
Virgin Active or attempting to make her
not-so fingers green, in the garden.
Vincent Wright - Click Here To Read Vincent's Articles - Social media branding professional.
Focused on branding + encouragement.
1.) Brandergist at Brandergy.com, a
network of thousands of social media
practitioners and professionals who
recognize the importance social media
branding plays in their professional
success.
2.) Founder MyLinkedinPowerForum.com
(2005)
3.) CEO (Chief Encouragement Officer)
TheBiggestBusinessInTheWorld.com
4.) Creator of hundreds of professional
discussion groups including the
following:
Linkedin AnswersLinkedin
BloggersLinkedin ChicagoLinkedin Venture CapitalMyLinkedinPowerForum.com (now
Brandergy.com)Linkedin Brandergy (
http://bit.ly/BrandergyOnLinkedin )Facebook Brandergy (
http://on.fb.me/FacebookBrandergy )Twitter Brandergy (
http://bit.ly/TwitterBrandergy )Ning
Brandergy (
http://MyLinkingPowerForum.Ning.com )BrandingVentures.com
5.) CEO/President at Wright
Enterprises. 20+ years of networking
through 5 interrelated consultancies
focused on consultative relationship
building, recruitment, branding, social
media, and coaching,
Specialties* branding*
brandergy* encouragement*
recruiting | staffing | employment*
job search coaching* social media
consulting
marsha maung - Click Here To Read marsha's Articles - Marsha Maung is a professional copywriter
and online social networking
consultant. She would like to think of
herself as one of the first few kick-ass
freelance internet writers and can deliver
professional web copy for clients all over
the world. Her clients hail from countries
like US, UK, Paris, Australia, Denmark,
Australia, Malaysia, Hong Kong, Korea,
Taiwan, and more (sometimes she doesn't
know where they're from, to be honest).
She is currently STILL writing copy for
her clients, working SEO stuff. Not only
is she into article marketing and search
engine optimization, she's dug her hands
into online social networking consultancy
as well. All this and being a mother
too...
Abhinna Suresh Khare - Click Here To Read Abhinna Suresh's Articles - A Marketer and Brand Consultant, I work to
provide insights and truths to Business by
Acutely observing and carrying out
Research for Businesses.
Currently working with the TOP News
Channel of India, Zee group, am gold
Medalist from Mudra Institute of
Communications, Ahmedabad.
My Puspose is to ensure Business take
better and aware decision which helps them
satisfy the Want of customers.
Bronze Authors
Vicki Garcia - Click Here To Read Vicki's Articles - This is no time to mess around with
guessing if your marketing is going to
work. We know our strategies work and we
can prove it!
From fabulous websites to striking image
design to video production, television and
radio campaigns, print ads, brochures and
postcards, we design and implement tools
to blow the competition away and bring in
new customers. As experts in Personal
Branding, we know how to make you a
"celebrity" in your field and make
customers chase after you!
Marketing Impressions was established in
1986 in San Diego, California. The
President, Victoria Garcia, is a popular
local and national speaker, teaching
workshops on advertising and marketing for
hundreds of organizations, including the
SBA/Service Corp of Retired Executives
(S.C.O.R.E.)and The Learning Annex for
over 20 years. Victoria is the author of
the book Smart Marketing: 10 Easy Steps to
Promoting Your Small Business Like a Pro.
Marketing Impressions has assisted
thousands of businesses to establish a
professional image, position themselves in
the marketplace and gain new customers.
Katherine Liew - Click Here To Read Katherine's Articles - Katherine is one of the new generation of
branding specialists applying new
technologies and a fresh perspective to
existing theory.
Keith Bates - Click Here To Read Keith's Articles - Keith Bates has a track record of
entrepreneurial efforts and high tech ad
agency management spanning more than 30
years. The business model of the ad agency
was that of a creative strategy boutique.
He is also a collector of wildlife art.
Brent Nolan - Click Here To Read Brent's Articles - Immere does not compromise on quality. We
invest time in brand development to
produce work at an international standard.
Our work consistently delivers results in
the national market place. Our clients
expect our product to grow their business
and we meet those demands.
Mark Scott - Click Here To Read Mark's Articles - Mark Scott has an extensive Social Media
marketing knowledge gained within the
digital marketing industry. Working with
various clients, from various sectors he
has been able to develop effective Social
Media strategies that have generated brand
following, customer engagement and most
importantly income
Mike Harding - Click Here To Read Mike's Articles - I am an entreprenerd; I mix business and
technology to solve hard problems.
Over my 25 year career, I have founded six
startups and have had four successful
exits. One of these startups was a dismal
failure, for which I bear complete
responsibility. It represents at its worst
"the most expensive business school in the
world" and at its best "a valuable
learning experience about business,
technology, and self."
My present project is re.vu (pronounced
"review") - the cure for the common
resume. Create your re.vu today at
http://re.vu/.
Tim Robertson - Click Here To Read Tim's Articles - Tim Robertson RGD has over 20 years
experience in innovative marketing,
branding, and design. His work for clients
includes Bacardi, Universal Studios, Audi,
and Bell Canada. He has been Featured in
Direct Magazine, Package Design Magazine
China, the Design Management Review, and
the Summit Awards. He has international
recognition for his branding and marketing
work in developing countries, and is a
recognized thought leader on the
Innovation Exchange.
Justin Basini - Click Here To Read Justin's Articles - Justin is currently CEO of Basini &
Company and is exploring several new
ventures in the non-profit and business
sectors that will launch in 2010. As an
award winning marketing leader in the UK
Justin is also consulting on several brand
and marketing projects. Justin is a
popular marketing thinker being a popular
contributor to conferences and through his
blog (www.blog.basini.com).
Justin was the Head of Marketing &
Customer Initiative Management for Capital
One in Europe and sat on the leadership
team of Capital One in Europe.
In 2008 Justin was voted the Financial
Services Forum Marketer of the Year and
was #1 in the Power 100 of Marketing
Direct’s list of most
important marketing leaders in the UK for
his leadership in environ
mental marketing issues.
Prior to joining Capital One, Justin led
the marketing and communications function
of Global Banking at Deutsche Bank. And
before this was a marketing consultant
following starting his career at Procter
& Gamble.
Dave Burnett - Click Here To Read Dave's Articles - Dave Burnett is Chief Promoter at
www.AnOpportunityKnocks.com. With over 10
years in the promotional branding world,
he has worked with global heavyweights
such as Microsoft, HP, Accenture,
Deloitte, Allstate, Bell, and countless
others on custom branding solutions. A
proud member of EO (Entrepreneur's
Organization), he has recently launched
www.SwiftPromo.com and www.barebrands.com
to offer more timely solutions to
customers.
Kevin Kearns - Click Here To Read Kevin's Articles - Colorado Generation Y expert Kevin Kearns
understands what it takes to reach the
Gen-Y consumer from first hand experience.
He first began serving the "Millennial
Market" as a Director for a large
metropolitan YMCA and other organizations
in the early 1990s. In 2003, Kearns became
one of the founding partners in the
world's first snowboarder hotels, The
Block Hotels, where he most recently held
the position of Vice President, Brand
Strategy. This role allowed him the
opportunity to develop and cultivate
strategic relationships with companies
wanting to reach the Gen Y consumer.
Strategic partners included RedBull,
VitaminWater, Spy Optic, Monster, DVS
Shoes, and others.
In 2008, Kearns combined his expertise
with Millennial employees and consumers,
brand strategy, and organizational
development and founded Brand Mercenaries.
You can learn more about Brand
Mercenaries and what they can do to help
you communicate with Generation Y
employees and consumers by visiting
www.brandmercenaries.com.
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