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Personal Branding From The King of Pop
Yesterday, the world heard the bizarre news that Michael Jackson, the self-proclaimed King of Pop, had died. Talk about a strong personal brand. Here's a guy who was absolutely unique-unlike anyone else. You may love him, you may hate him, but one thing is certain: you know him. You understand who he was, what he has done, what he stood for and what he was all about. - Read the article.


  The Three Cs of Branding Icon The Three Cs of Branding
American Luxury Brand Case Studies Icon American Luxury Brand Case Studies
Open the umbrella brand strategy Icon Open the umbrella brand strategy
Strategic Branding Icon Strategic Branding
Brand differentiation by design Icon Brand differentiation by design
2009 Global Brand Trends letter Icon 2009 Global Brand Trends letter

Branding Authors

   Platinum Authors

Ed Delia - Click Here To Read Ed's Articles - Ed Delia grew up in the dynamic and challenging world of marketing. In 1998, he was named president of Delia Associates, assuming full control of the company founded by his father in 1964. Delia Associates has directly contributed to the success and growth of a wide varitey of clients, helping businesses expand their sales opportunities through the development and implementation of highly successful branding campaigns. In 2007, Ed became only the ninth professional in N.J. to earn the Professional Certified Marketer designation from the American Marketing Association, Joing an Elite group of just 250 marketing professionals in the U.S. who hold that designation. Ed was honored as one of New Jersey's 40 under 40 for 20069, an annual designation by NJBiz, the state's leading business publication. He also was named 2006 Outstanding Business Person of the Year by the Somerset Business Partnership. Ed is a frequent speaker on branding, marketing, advertising, and technology-driven communications. He is an Expert Speaker for Vistage International, the largest peer-to-peer learning organization for CEOs. Ed earned his BA in English from Dickinson College in Pennsylvania.


Kim Castle (Premium Author) - Click Here To Read Kim's Articles - With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com.


   Gold Authors

Stanley Moss (Premium Author) - Click Here To Read Stanley's Articles - Stanley Moss, brand guru, writer, artist and visionary divides his time between London, Paris and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years, where he created brand solutions for clients like Citibank, Coca-Cola, the French American Chamber of Commerce, Drexel Burnham Lambert, UC Berkeley, and the American Hotel & Motel Association. Today his practice centers on the promotion of humanistic values in the brand discipline, for clients like Philips, Honeywell, a new division of Samsung, others. He acts as travel correspondent for Lucire, a NZ fashion magazine. In February 2006 he was named CEO of The Medinge Group, a Stockholm-based think-tank on international branding. Related links www.diganzi.com www.medinge.org © 2009 Stanley Moss


Steve Cranford - Click Here To Read Steve's Articles - Whisper is founded on one big idea: "The key to any effective marketing, branding or advertising effort is to change and take ownership of the conversation." To own the conversation in your industry, we provide your organization with a crystal clear understanding of consumer relationships, high-end strategic advice and workable solutions to build and fully leverage your brand.


Andrea O'Neill - Click Here To Read Andrea's Articles - Corporate Brand Strategist And Executive Marketing Coach. The intellectual property contained in this document is the sole property of the author. No portions of this newsletter may be reproduced without the sole permission of the author. © Andrea O'Neill.


Catherine Kaputa - Click Here To Read Catherine's Articles - Catherine Kaputa is a twenty year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to the founder of her own company, a New York City-based brand strategy firm that works with people, products and companies. Visit www.brandesp resso.com for branding advice for entrepreneurs and marketers, and visit www.selfbrand.co m for personal branding tips.


Michel Neray (Premium Author) - Click Here To Read Michel's Articles - Michel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts.


Ian Cockburn - Click Here To Read Ian's Articles - Patent Attorney; Senior Advisor, Generics & Pharmaceuticals Division WebEditor, Manager Marketing & Advertising with 25 years experience in Pharmaceutics and Intellectual Property www.piperpat.com/AboutPipers/PIPER Speople/IanCockburn/tabid/200/Default.aspx


   Silver Authors

Mark Levit - Click Here To Read Mark's Articles - Mark Levit is the founder and managing partner of Partners & Levit, Inc., a New York advertising agency. He is also a Professor of Marketing at New York University. Mark’s career in marketing spans 3 decades at both major client and agency organizations.


Sean D'Souza - Click Here To Read Sean's Articles - Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to www.p sychotactics.com today and judge for yourself. ©2001-2006 Psychotactics Ltd. All Rights Reserved.


Catherine Bell - Click Here To Read Catherine's Articles - Additional business protocol tips that foster good business relationships can be found in Managing Your Image Potential: Creating Good Impressions in Business by Catherine Graham Bell.


Rahna Barthelmess - Click Here To Read Rahna's Articles - From her work in a top NYC advertising agency to the international conference rooms of a leading toy company, Rahna Barthelmess has turned branding into business for a variety of leading brands, most notably LEGO, Miracle-Gro, and Texaco. With over 20 years of experience, Rahna has passionately built some of the world's beloved brands and shared her marketing expertise and branding programs to over 2000 people in a variety of industries. Rahna Barthelmess is a branding expert who inspires executives to stronger personal branding for more authentic work and greater impact on their world through her Signature for Success (www.beaco n-marketing.com/programs/signatureforsucce ss.html) personal branding program. She has helped those in executive development programs in Fortune 500 companies strengthen their leadership and do more meaningful work. In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford's Center for Entrepreneurial Studies.


Dan Day - Click Here To Read Dan's Articles - Author and marketing exec Dan Day has helped Fortune 500 companies successfully improve their customer-marketing efforts. His latest book, "Brandtender Marketing: True Customer Engagement from the Inside Out," helps businesses bring their brands to life--through employees--to improve revenue, profit and productivity. His core belief: "Your people are your brand." He helps businesses maximize resources and mobilize employees to increase customer engagement with their companies. Day has been featured at marketing events, in magazines and on radio, as well as at major brands, including Apple, Capital One, Chase, Coca-Cola, Daimler-Chrysler, Digitas, GE, H-P, Intel, Microsoft, State Farm, Sony, Target, Visa and Vonage. www.linkedin.com/in/danrday


Lisa Steingold - Click Here To Read Lisa's Articles - Lisa is an adventurer, outdoor enthusiast, philanthropist, passionate marketer, writer and coach. With an understanding that she is her own brand, Lisa approaches all aspects of her life through the key values of passion, integrity, innovation and results. With a view to empowering others, she established; Life Inc. www.lifeinc.co.z a in 2008 to coach individuals through change. She writes for various publications, including Oprah, Shape and the Journal of Marketing. She is the national marketing manager for Vega, The Brand Communications School. She consults to various small and medium enterprises in the field of marketing and sees communication as the central theme in all that she does. She loves chocolate, off-the-beaten-track travel, her mountain bike, her cat Samwise, reading, writing, and concocting fabulously flavourful dishes for friends and family. She can otherwise be found teaching spinning classes at her local Virgin Active or attempting to make her not-so fingers green, in the garden.


David Brier - Click Here To Read David's Articles - David Brier, winner of over 300 industry awards, is the Chief Gravity Defyer of DBD International helping companies, organizations and service companies build marketshare and increase revenue in the millions of dollars. Under his direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. To purchase the book, visit blurb.com and type in the search box in the bookstore my last name: brier. Visit our corporate site at www.ri singabovethenoise.com to learn more about David, our latest book and the newest entries in our Blog. You can even see the latest slide shows from our firm at www.slid eshare.net -- simply click in "The Problem of Branding" to learn the largest myth concerning branding today. You can reach David at david @famousnapkin.com


Vicki Garcia - Click Here To Read Vicki's Articles - This is no time to mess around with guessing if your marketing is going to work. We know our strategies work and we can prove it! From fabulous websites to striking image design to video production, television and radio campaigns, print ads, brochures and postcards, we design and implement tools to blow the competition away and bring in new customers. As experts in Personal Branding, we know how to make you a "celebrity" in your field and make customers chase after you! Marketing Impressions was established in 1986 in San Diego, California. The President, Victoria Garcia, is a popular local and national speaker, teaching workshops on advertising and marketing for hundreds of organizations, including the SBA/Service Corp of Retired Executives (S.C.O.R.E.)and The Learning Annex for over 20 years. Victoria is the author of the book Smart Marketing: 10 Easy Steps to Promoting Your Small Business Like a Pro. Marketing Impressions has assisted thousands of businesses to establish a professional image, position themselves in the marketplace and gain new customers.


Katherine Liew - Click Here To Read Katherine's Articles - Katherine is one of the new generation of branding specialists applying new technologies and a fresh perspective to existing theory.


   Bronze Authors

Keith Bates - Click Here To Read Keith's Articles - Keith Bates has a track record of entrepreneurial efforts and high tech ad agency management spanning more than 30 years. The business model of the ad agency was that of a creative strategy boutique. He is also a collector of wildlife art.


Brent Nolan - Click Here To Read Brent's Articles - Immere does not compromise on quality. We invest time in brand development to produce work at an international standard. Our work consistently delivers results in the national market place. Our clients expect our product to grow their business and we meet those demands.


Dave Burnett - Click Here To Read Dave's Articles - Dave Burnett is Chief Promoter at www.A nOpportunityKnocks.com. With over 10 years in the promotional branding world, he has worked with global heavyweights such as Microsoft, HP, Accenture, Deloitte, Allstate, Bell, and countless others on custom branding solutions. A proud member of EO (Entrepreneur's Organization), he has recently launched www.SwiftPromo. com and www.barebrands. com to offer more timely solutions to customers.


Kevin Kearns - Click Here To Read Kevin's Articles - Colorado Generation Y expert Kevin Kearns understands what it takes to reach the Gen-Y consumer from first hand experience. He first began serving the "Millennial Market" as a Director for a large metropolitan YMCA and other organizations in the early 1990s. In 2003, Kearns became one of the founding partners in the world's first snowboarder hotels, The Block Hotels, where he most recently held the position of Vice President, Brand Strategy. This role allowed him the opportunity to develop and cultivate strategic relationships with companies wanting to reach the Gen Y consumer. Strategic partners included RedBull, VitaminWater, Spy Optic, Monster, DVS Shoes, and others. In 2008, Kearns combined his expertise with Millennial employees and consumers, brand strategy, and organizational development and founded Brand Mercenaries. You can learn more about Brand Mercenaries and what they can do to help you communicate with Generation Y employees and consumers by visiting www.bran dmercenaries.com.



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