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Branding Authors

Platinum Authors

Ed Delia - Click Here To Read Ed's Articles - Ed Delia grew up in the dynamic and challenging world of marketing. In 1998, he was named president of Delia Associates, assuming full control of the company founded by his father in 1964. Delia Associates has directly contributed to the success and growth of a wide varitey of clients, helping businesses expand their sales opportunities through the development and implementation of highly successful branding campaigns. In 2007, Ed became only the ninth professional in N.J. to earn the Professional Certified Marketer designation from the American Marketing Association, Joing an Elite group of just 250 marketing professionals in the U.S. who hold that designation. Ed was honored as one of New Jersey's 40 under 40 for 20069, an annual designation by NJBiz, the state's leading business publication. He also was named 2006 Outstanding Business Person of the Year by the Somerset Business Partnership. Ed is a frequent speaker on branding, marketing, advertising, and technology-driven communications. He is an Expert Speaker for Vistage International, the largest peer-to-peer learning organization for CEOs. Ed earned his BA in English from Dickinson College in Pennsylvania.




Mash Bonigala - Click Here To Read Mash's Articles - Mallesh Bonigala, an entrepreneur since 1999, specializes in log o design, graphic design, branding, website design and content management applications.




Gold Authors

John Williams - Click Here To Read John's Articles - John Williams served for five years as branding columnist for Entrepreneur.com, the Web's largest and most popular website serving entrepreneurs. His branding and logo design articles have also appeared on MSNBC.com, Yahoo, Microsoft.com and AOL. In 2005 John launched LogoYes.com, the first ever do-it-yourself logo creation website. Over 100,000 entrepreneurs have used John's unique, automated LogoYes processes and tools to create their own professional-looking logos at minimal cost. In 2010, John created and currently operates a 2.0 version of DIY logo design technology, www.LogoGarden.com. Customer satisfaction is 99+% because, in part, users create their logo and if they love it they buy it.




Kim Castle (Premium Author) - Click Here To Read Kim's Articles - With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com.




Stanley Moss (Premium Author) - Click Here To Read Stanley's Articles - SMoss, brand guru, writer, artist and visionary divides his time between London, India and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years, where he created brand solutions for clients like Citibank, Coca-Cola, the French American Chamber of Commerce, Drexel Burnham Lambert, UC Berkeley, and the American Hotel & Motel Association. Today his practice centers on the promotion of humanistic values in the brand discipline for global organisations. In February 2006 he was named CEO of The Medinge Group, a Stockholm-based think-tank on international branding. Related links www.diganzi.com www.medinge.org © 2010 Stanley Moss




Steve Cranford - Click Here To Read Steve's Articles - Whisper is founded on one big idea: "The key to any effective marketing, branding or advertising effort is to change and take ownership of the conversation." To own the conversation in your industry, we provide your organization with a crystal clear understanding of consumer relationships, high-end strategic advice and workable solutions to build and fully leverage your brand.




Catherine Kaputa - Click Here To Read Catherine's Articles - Catherine Kaputa is a twenty year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to the founder of her own company, a New York City-based brand strategy firm that works with people, products and companies. Visit www.brandespresso.com for branding advice for entrepreneurs and marketers, and visit www.selfbrand.com for personal branding tips.




Andrea O'Neill - Click Here To Read Andrea's Articles - Corporate Brand Strategist And Executive Marketing Coach. The intellectual property contained in this document is the sole property of the author. No portions of this newsletter may be reproduced without the sole permission of the author. © Andrea O'Neill.




Chris Pracy - Click Here To Read Chris's Articles - Shaping an online profile and reputation takes focus, time and planning. Chris has been managing online projects for over decade and knows how to leverage the internet to portray a positive image and deal with any negative aspects. Personal PR Management for Business is still in it’s infancy in the UK as a serious business tool. It is estimated that less then 1% of UK directors and business owners actively engage in Personal PR. Chris is at the forefront of taking a largely US concept and developing Personal PR processes that work within the subtleties of the UK market place.




Michel Neray - Click Here To Read Michel's Articles -   What makes you different as a person is what makes you better... in your business, your career and your life. Michel Neray combines a science degree from the University of Waterloo, an MBA from McGill University, and a career as a creative marketing copywriter, advertising agency director and marketing executive. A visionary and entrepreneurial game-changer, in 1995 he founded Portfolios Online, the world's first Internet search engine for advertising and creative professionals.  As a consultant and facilitator, Michel helps his clients discover, communicate and focus on their greatest value and true competitive advantage -- for massive increases in sales, leadership effectiveness and, yes, happiness! It’s what he calls your 'Essential Message'. As a motivational speaker, Michel empowers his audiences to dig deeper than the usual marketing messages to access a well of meaning and purpose that drive sales as much as they drive productivity, engagement, resilience and cooperation/collaboration. Since 2008, Michel has held a variety of leadership positions in the Canadian Association of Professional Speakers, and has spoken professionally in more than seven countries around the world. Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, "Everything Starts With A Conversation" was selected as the lead for the book, Sales Gurus Speak Out. He’s married with three children, two dogs, three snowboards, a whitewater canoe and a black belt in Karate.   




Bob Grant - Click Here To Read Bob's Articles - Bob is president of Grant Marketing, a B2B brand strategy and interactive marketing communications company in the greater Boston area. Bob has extensive experience in industrial manufacturing sales and marketing, and more than 30 years of B2B marketing and advertising experience.




Joanna Stewart - Click Here To Read Joanna's Articles -




ED ROACH - Click Here To Read ED's Articles - For 25 years or so, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a visual strategy that can be taken to their marketplace. Ed has been interviewed in all media regarding branding small businesses, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "The Reluctant Salesperson," an Introvert's Guide to Selling. He is currently working on a branding conference in Mumbai, India. Contact Ed if you are looking for practical coaching on bringing your brand into focus both online and offline. Contact Ed directly at: 519-324-9536 ed@thebrandingexperts.ca Blog: www.TheBrandCorral.com Twitter: BrandCorral Facebook




Ian Cockburn - Click Here To Read Ian's Articles - Patent Attorney; Senior Advisor, Generics & Pharmaceuticals Division WebEditor, Manager Marketing & Advertising with 25 years experience in Pharmaceutics and Intellectual Property http://www.piperpat.com/AboutPipers/PIPERS people/IanCockburn/tabid/200/Default.aspx




Silver Authors

Mark Levit - Click Here To Read Mark's Articles - Mark Levit is the founder and managing partner of Partners & Levit, Inc., a New York advertising agency. He is also a Professor of Marketing at New York University. Mark’s career in marketing spans 3 decades at both major client and agency organizations.




Dan Day - Click Here To Read Dan's Articles - Author and marketing exec Dan Day has helped Fortune 500 companies successfully improve their customer-marketing efforts. His latest book, "Brandtender Marketing: True Customer Engagement from the Inside Out," helps businesses bring their brands to life--through employees--to improve revenue, profit and productivity. His core belief: "Your people are your brand." He helps businesses maximize resources and mobilize employees to increase customer eng agement with their companies. Day has been featured at marketing events, in magazines and on radio, as well as at major brands, including Apple, Capital One, Chase, Coca-Cola, Daimler-Chrysler, Digitas, GE, H-P, Intel, Microsoft, State Farm, Sony, Target, Visa and Vonage. http://www.linkedin.com/in/danrday




Sean D'Souza - Click Here To Read Sean's Articles - Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself. ©2001-2006 Psychotactics Ltd. All Rights Reserved.




Harvey Hartman - Click Here To Read Harvey 's Articles -




Todd Vande Hei - Click Here To Read Todd's Articles - An expert in "Guerilla Marketing" and in developing a world-class sales force. Lead Sales & Marketing organizations, acted in a general management capacity, and consulted to small businesses for the same purpose. I have experience in consumer products, financial services and real estate.




Rahna Barthelmess - Click Here To Read Rahna's Articles - From her work in a top NYC advertising agency to the international conference rooms of a leading toy company, Rahna Barthelmess has turned branding into business for a variety of leading brands, most notably LEGO, Miracle-Gro, and Texaco. With over 20 years of experience, Rahna has passionately built some of the world's beloved brands and shared her marketing expertise and branding programs to over 2000 people in a variety of industries. Rahna Barthelmess is a branding expert who inspires executives to stronger personal branding for more authentic work and greater impact on their world through her Signature for Success (http://www.beacon-marketing.com/programs/ signatureforsuccess.html) personal branding program. She has helped those in executive development programs in Fortune 500 companies strengthen their leadership and do more meaningful work. In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford's Center for Entrepreneurial Studies.




Megha Gulleria - Click Here To Read Megha's Articles - PLAT5 is a group of strategically linked companies with complementing domain expertise and a well experienced client focused team. The BFSI domain expertise in conceptualizing and executing promotional offers / campaigns coupled with the rich entrepreneurial experience of the team, gives PLAT5 the advantage of providing an end to end solution to its partner, i.e. from conceptualization to execution to delivery.




Suzanne Tulien - Click Here To Read Suzanne's Articles - The Brand Ascension Group is a multi-faceted, experiential branding firm. We partner with those organizations that want to achieve transformational and sustainable brand success from the INSIDE OUT. We do this by guiding them to define, create and build compelling experiences that engage and inspire customers, employees and relevant stakeholders. Our work with clients consists of progressive brand-building tools along with pioneered, step-by-step methods to help businesses elevate their brands through conscious branding practices. We deliver our brand-building processes in innovative on-line (virtual) and on-site platforms for companies as requested. Our consulting and training cultivates strong brand cultures that understand why every thought, every action and every decision by every employee in the business supports the brand promise. This internal collective-consciousness creates a powerful paradigm shift within the energy of organization and manifests congruent customer perceptions. Through our innovative methodologies (Brand DNA - Dimensional Nucleic Assets(R) and The Brand DNA Journey(SM), we educate our clients on the power of human perception and how to implement consistent, relevant, and distinctive behaviors that affirm and build the value of their brand. http: //www.BrandAscension.com - 719.265.1707 - info @BrandAscension.com  




David Brier - Click Here To Read David's Articles - David Brier, winner of over 300 industry awards, is the Chief Gravity Defyer of DBD International helping companies, organizations and service companies build marketshare and increase revenue in the millions of dollars. Under his direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. Did you ever wonder what some logos looked like BEFORE they got their makeover? Wonder no more. Here you can see various excellent examples of logos by one of the country's finest. http://www.famousnapkins.comIn addition to writing widely published articles, David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. To get on the waiting list for the book, visit http://w ww.risingabovethenoise.com/thebook  Visit our corporate site at http://w ww.risingabovethenoise.com to learn more about David, our latest book and the newest entries in our Blog. David's Fast Company blog can be accessed at http://www.risingabovethenoise.com/fastcom pany  You can reach David at david@famousnapkin.com




Catherine Bell - Click Here To Read Catherine's Articles - Additional business protocol tips that foster good business relationships can be found in Managing Your Image Potential: Creating Good Impressions in Business by Catherine Graham Bell.




Lisa Steingold - Click Here To Read Lisa's Articles - Lisa is an adventurer, outdoor enthusiast, philanthropist, passionate marketer, writer and coach. With an understanding that she is her own brand, Lisa approaches all aspects of her life through the key values of passion, integrity, innovation and results. With a view to empowering others, she established; Life Inc. www.lifeinc.co.za in 2008 to coach individuals through change. She writes for various publications, including Oprah, Shape and the Journal of Marketing. She is the national marketing manager for Vega, The Brand Communications School. She consults to various small and medium enterprises in the field of marketing and sees communication as the central theme in all that she does. She loves chocolate, off-the-beaten-track travel, her mountain bike, her cat Samwise, reading, writing, and concocting fabulously flavourful dishes for friends and family. She can otherwise be found teaching spinning classes at her local Virgin Active or attempting to make her not-so fingers green, in the garden.




Véronique Esposito - Click Here To Read Véronique's Articles -




Vincent Wright - Click Here To Read Vincent's Articles - Social media branding professional. Focused on branding + encouragement. 1.) Brandergist at Brandergy.com, a network of thousands of social media practitioners and professionals who recognize the importance social media branding plays in their professional success. 2.) Founder MyLinkedinPowerForum.com (2005) 3.) CEO (Chief Encouragement Officer) TheBiggestBusinessInTheWorld.com 4.) Creator of hundreds of professional discussion groups including the following: Linkedin AnswersLinkedin BloggersLinkedin ChicagoLinkedin Venture CapitalMyLinkedinPowerForum.com (now Brandergy.com)Linkedin Brandergy ( http://bit.ly/BrandergyOnLinkedin )Facebook Brandergy ( http://on.fb.me/FacebookBrandergy )Twitter Brandergy ( http://bit.ly/TwitterBrandergy )Ning Brandergy ( http://MyLinkingPowerForum.Ning.com )BrandingVentures.com 5.) CEO/President at Wright Enterprises. 20+ years of networking through 5 interrelated consultancies focused on consultative relationship building, recruitment, branding, social media, and coaching, Specialties* branding* brandergy* encouragement* recruiting | staffing | employment* job search coaching* social media consulting




marsha maung - Click Here To Read marsha's Articles - Marsha Maung is a professional copywriter and online social networking consultant. She would like to think of herself as one of the first few kick-ass freelance internet writers and can deliver professional web copy for clients all over the world. Her clients hail from countries like US, UK, Paris, Australia, Denmark, Australia, Malaysia, Hong Kong, Korea, Taiwan, and more (sometimes she doesn't know where they're from, to be honest). She is currently STILL writing copy for her clients, working SEO stuff. Not only is she into article marketing and search engine optimization, she's dug her hands into online social networking consultancy as well. All this and being a mother too...




Abhinna Suresh Khare - Click Here To Read Abhinna Suresh's Articles - A Marketer and Brand Consultant, I work to provide insights and truths to Business by Acutely observing and carrying out Research for Businesses. Currently working with the TOP News Channel of India, Zee group, am gold Medalist from Mudra Institute of Communications, Ahmedabad. My Puspose is to ensure Business take better and aware decision which helps them satisfy the Want of customers.




Bronze Authors

Vicki Garcia - Click Here To Read Vicki's Articles - This is no time to mess around with guessing if your marketing is going to work. We know our strategies work and we can prove it! From fabulous websites to striking image design to video production, television and radio campaigns, print ads, brochures and postcards, we design and implement tools to blow the competition away and bring in new customers. As experts in Personal Branding, we know how to make you a "celebrity" in your field and make customers chase after you! Marketing Impressions was established in 1986 in San Diego, California. The President, Victoria Garcia, is a popular local and national speaker, teaching workshops on advertising and marketing for hundreds of organizations, including the SBA/Service Corp of Retired Executives (S.C.O.R.E.)and The Learning Annex for over 20 years. Victoria is the author of the book Smart Marketing: 10 Easy Steps to Promoting Your Small Business Like a Pro. Marketing Impressions has assisted thousands of businesses to establish a professional image, position themselves in the marketplace and gain new customers.




Katherine Liew - Click Here To Read Katherine's Articles - Katherine is one of the new generation of branding specialists applying new technologies and a fresh perspective to existing theory.




Keith Bates - Click Here To Read Keith's Articles - Keith Bates has a track record of entrepreneurial efforts and high tech ad agency management spanning more than 30 years. The business model of the ad agency was that of a creative strategy boutique. He is also a collector of wildlife art.




Brent Nolan - Click Here To Read Brent's Articles - Immere does not compromise on quality. We invest time in brand development to produce work at an international standard. Our work consistently delivers results in the national market place. Our clients expect our product to grow their business and we meet those demands.




Mark Scott - Click Here To Read Mark's Articles - Mark Scott has an extensive Social Media marketing knowledge gained within the digital marketing industry. Working with various clients, from various sectors he has been able to develop effective Social Media strategies that have generated brand following, customer engagement and most importantly income




Mike Harding - Click Here To Read Mike's Articles - I am an entreprenerd; I mix business and technology to solve hard problems. Over my 25 year career, I have founded six startups and have had four successful exits. One of these startups was a dismal failure, for which I bear complete responsibility. It represents at its worst "the most expensive business school in the world" and at its best "a valuable learning experience about business, technology, and self." My present project is re.vu (pronounced "review") - the cure for the common resume. Create your re.vu today at http://re.vu/.




Tim Robertson - Click Here To Read Tim's Articles - Tim Robertson RGD has over 20 years experience in innovative marketing, branding, and design. His work for clients includes Bacardi, Universal Studios, Audi, and Bell Canada. He has been Featured in Direct Magazine, Package Design Magazine China, the Design Management Review, and the Summit Awards. He has international recognition for his branding and marketing work in developing countries, and is a recognized thought leader on the Innovation Exchange.




Justin Basini - Click Here To Read Justin's Articles - Justin is currently CEO of Basini & Company and is exploring several new ventures in the non-profit and business sectors that will launch in 2010. As an award winning marketing leader in the UK Justin is also consulting on several brand and marketing projects. Justin is a popular marketing thinker being a popular contributor to conferences and through his blog (www.blog.basini.com). Justin was the Head of Marketing & Customer Initiative Management for Capital One in Europe and sat on the leadership team of Capital One in Europe. In 2008 Justin was voted the Financial Services Forum Marketer of the Year and was #1 in the Power 100 of Marketing Direct’s list of most important marketing leaders in the UK for his leadership in environ mental marketing issues. Prior to joining Capital One, Justin led the marketing and communications function of Global Banking at Deutsche Bank. And before this was a marketing consultant following starting his career at Procter & Gamble.




Dave Burnett - Click Here To Read Dave's Articles - Dave Burnett is Chief Promoter at www.AnOpportunityKnocks.com. With over 10 years in the promotional branding world, he has worked with global heavyweights such as Microsoft, HP, Accenture, Deloitte, Allstate, Bell, and countless others on custom branding solutions. A proud member of EO (Entrepreneur's Organization), he has recently launched www.SwiftPromo.com and www.barebrands.com to offer more timely solutions to customers.




Kevin Kearns - Click Here To Read Kevin's Articles - Colorado Generation Y expert Kevin Kearns understands what it takes to reach the Gen-Y consumer from first hand experience. He first began serving the "Millennial Market" as a Director for a large metropolitan YMCA and other organizations in the early 1990s. In 2003, Kearns became one of the founding partners in the world's first snowboarder hotels, The Block Hotels, where he most recently held the position of Vice President, Brand Strategy. This role allowed him the opportunity to develop and cultivate strategic relationships with companies wanting to reach the Gen Y consumer. Strategic partners included RedBull, VitaminWater, Spy Optic, Monster, DVS Shoes, and others. In 2008, Kearns combined his expertise with Millennial employees and consumers, brand strategy, and organizational development and founded Brand Mercenaries. You can learn more about Brand Mercenaries and what they can do to help you communicate with Generation Y employees and consumers by visiting www.brandmercenaries.com.




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