Branding Companies
Branding Companies
First of all, you want to create something about your company that sticks in peoples’ heads. When I think of Nike, I immediately think of their slogan, “Just do it.” When someone says ‘McDonalds’ to me, I can’t help but sing their new little jingle, “Bah da bah bah bah, I’m loving it.” In fact, I’m sitting at my desk right now and I can’t get the tune out of my head. Talk about a powerful brand.
That is what you want to achieve for your company. Try and come up with a unique and memorable slogan or tagline that people will be able to immediately recall when they think of your company or your product. But make sure that it isn’t something just out of the blue. It needs to be something that expresses not only what you do, but what your company stands for and who you are.
But branding companies is not just about creating something catchy, whether it is a tagline or a logo. If you are not getting your brand out there, then nobody will know about it in order to remember it. To that end, you need to make sure that you are regularly writing press releases to the media, as well as posting them to your website and others’. Announce a new product, or hold an event and publicize it. Make sure you always have something to say, and whatever it is, say it loud and clear.
As small business owners, it is also important that we make ourselves known as experts in the industry. Look into industry conferences, both local and national, and see if you can get on the list of speakers or presenters. Create a newsletter with relevant and useful articles and distribute it to as wide an audience as possible. Establish an internship program so that the up and coming generation will become familiar with who you are. And, sponsor local charities and their events to get communities familiar with your name.
Branding companies should be considered an integral part of any entrepreneur’s strategy for success. By staying focused, on message, and committed, you too can build a strong brand that will help propel your company to the top. Stay on top of things and up to date, and your customers will happily come along with you.
Branding Companies - To learn more about this author, visit Joanna Stewart's Website.
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Everybody wants to be the next Nike. Imagine that people are willing to buy your product just because you are the one that made it. They may not need it and the price may not be within their budgets, but they will go to whatever ends they can to get one in their hands, or on their feet as the case may be. That is the power of a brand. But, while everybody acknowledges its importance, branding companies is no easy task. Indeed, often no matter how much money a company pours into its branding strategy, it just cannot get it right. So, here are some tips to help you get it right.
First of all, you want to create something about your company that sticks in peoples’ heads. When I think of Nike, I immediately think of their slogan, “Just do it.” When someone says ‘McDonalds’ to me, I can’t help but sing their new little jingle, “Bah da bah bah bah, I’m loving it.” In fact, I’m sitting at my desk right now and I can’t get the tune out of my head. Talk about a powerful brand.
That is what you want to achieve for your company. Try and come up with a unique and memorable slogan or tagline that people will be able to immediately recall when they think of your company or your product. But make sure that it isn’t something just out of the blue. It needs to be something that expresses not only what you do, but what your company stands for and who you are.
But branding companies is not just about creating something catchy, whether it is a tagline or a logo. If you are not getting your brand out there, then nobody will know about it in order to remember it. To that end, you need to make sure that you are regularly writing press releases to the media, as well as posting them to your website and others’. Announce a new product, or hold an event and publicize it. Make sure you always have something to say, and whatever it is, say it loud and clear.
As small business owners, it is also important that we make ourselves known as experts in the industry. Look into industry conferences, both local and national, and see if you can get on the list of speakers or presenters. Create a newsletter with relevant and useful articles and distribute it to as wide an audience as possible. Establish an internship program so that the up and coming generation will become familiar with who you are. And, sponsor local charities and their events to get communities familiar with your name.
Branding companies should be considered an integral part of any entrepreneur’s strategy for success. By staying focused, on message, and committed, you too can build a strong brand that will help propel your company to the top. Stay on top of things and up to date, and your customers will happily come along with you.
Branding Companies - To learn more about this author, visit Joanna Stewart's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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