Joanna Stewart Articles

Strategic Branding - Click To Read Article
In the classic “Romeo and Juliet,” the love-torn Juliet posed the question: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Well, I hate to break it to Juliet, but when it comes to running a business, there is more than a lot riding on a name. Indeed, choosing the right name for your company is one of the most important steps in creating a strategic branding strategy. The right name could make the difference between your company sinking and swimming. So, here are some tips to help you get it right and stay afloat.

Product Branding - Click To Read Article
You walk into a local convenience store in search of a refreshing drink. In front you lie more choices than your brain can comprehend. How are you going to choose between on or the other? What is the difference between the cola that promises to be refreshing and sweet versus the one that claims to be edgy and cool? Truth be told, there is probably not much that is different between them, and your taste buds would probably not know the difference. But, if any of the companies have done their job properly, you will instantly reach for one before the rest. And that is because of a successful job of product branding.

Online Branding - Click To Read Article
You may think that creating a website that features your company’s logo is as far as you have to go with online branding. Well, if you want to go no further, you could stop there. But, if you want to truly create a website that actually adds to your business’ brand then read on. This article provides some tips on how to help build up your brand through your home on the Net.

Logo Branding - Click To Read Article
Sure, you and your company can live without one, but having a logo will go a long way towards helping your customers identify and remember you. Think about some of your favourite companies; do they have a logo? I know that all of the ones that immediately come to my mind – Nike, McDonalds, KFC – do. So, what exactly goes into the logo branding process and how can you get yourself an image that not only captures what your company is but is also fun and fresh?

Internet Branding - Click To Read Article
A lot of people, especially small business owners, are wary of relying to heavily on the Internet for business means. Sure, it can drive traffic here and there, but why risk another dot com fallout like what happened a few years back, they ask. Why invest in something that could just give way in a few short months? I am not going to lie to you and say there are no risks involved in the online world, but I can assure you that the risks of not getting involved are far greater. Creating a strong strategy of internet branding can help take your company to the next level. Read on to find out more.

Global Branding - Click To Read Article
If you are in the position of being able to expand your business overseas, I’m sure you are celebrating your success thus far and rightly so. But, as your company becomes international, there are a new series of challenges that you need to be aware of, namely when it comes to global branding. How do you make sure the public perception of your company that you’ve worked so hard to cultivate on a local or even national level will both translate and stay strong overseas?

Corporate Branding - Click To Read Article
As kids, we’re taught not to do something just because everybody else is doing it too. If Susie jumped off a bridge, would you do it too? Surely, not, but I’m afraid to break it to you – there are some exceptions. In the business world, the fact that every other company is doing something is a good sign that you should be too. Corporate branding is one of those very things. If you don’t pay enough attention to how your company is being perceived in the market, you won’t last very long at all.

Branding Strategy - Click To Read Article
No matter what you sell, this is one of the most important aspects of your business. What am I talking about? Your branding strategy. It is one of the most basic components of all companies, and is so important, that it could in fact make the difference between succeeding and succumbing to your competition. But what exactly does it mean? And how do you make sure yours is what it should be? Read on to learn more.

Branding Agencies - Click To Read Article
If there is one area in which companies often choose to spend a large part of their money, it is on creating and disseminating a successful brand. After all, isn’t that one of the key secrets to how the likes of McDonald’s and Nike got ahead? But, if you do choose to put your money behind a professional to help you get the job done, how do you know it will be worthwhile? This article will help you choose which of the many branding agencies out there are not only legit, but will be the best fit for you and your business.

Branding Research - Click To Read Article
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Branding Companies - Click To Read Article
Everybody wants to be the next Nike. Imagine that people are willing to buy your product just because you are the one that made it. They may not need it and the price may not be within their budgets, but they will go to whatever ends they can to get one in their hands, or on their feet as the case may be. That is the power of a brand. But, while everybody acknowledges its importance, branding companies is no easy task. Indeed, often no matter how much money a company pours into its branding strategy, it just cannot get it right. So, here are some tips to help you get it right.

Business Branding - Click To Read Article
Most people think that the best way to go about business branding is to spend a lot of money on big, flashy ads that are sure to get a lot of attention. But, while that may work for some, not all of us want to go that route. And, not all of us might have the dollars to do it either. So what is the alternative? How can small business owners build up their brand without breaking their budgets?


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