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Content Is King – Make Content Count
| Guest post by: Bob Grant |
Article Overview: It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.
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Free Download - Copy or Design, Which is More Important? By Bob Grant |
Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz
word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned
with CCO’s, Chief Content Officers. This is especially true for B2B
marketers. If you are a CCO, CMO, CEO,
President, Marketing Manager, Sales Manager or entrepreneur, you need to
embrace content marketing.
What is content
marketing?
Content marketing frequently takes
the form of custom magazines, print or online newsletters, digital content,
websites or microsites, white papers, webcasts/webinars, podcasts, video portals
or series, roundtables, interactive online, email, events. The purpose of this
information is not to spout the virtues of the marketer’s own products or
services, but to inform target customers and prospects about key industry
issues, sometimes involving the marketer’s products. The motivation behind
content marketing is the belief that educating the customer results in the
brand’s recognition as a thought leader and industry expert. Content building
and marketing strategy can help make you or your company become the experts in
your field, or at least give the perception that you are experts in your field.
Today, purchasing and product selection is in the hands of the consumer/buyer.
Buyers are not waiting around to be sold. They want to do their own research
and evaluation before making important an often expensive buying decisions. If
you are the company or person that can provide information that makes the
decision accurately and easily, you have made yourself an important resource
for the buyer.
How do you build
content?
Before the Internet, marketers
relied on brochures, data sheets, catalogs, and advertising to explain the
features and benefits of their products and services. Customers and prospects
also relied on these materials to educate themselves. While some of these mediums are still
important in some industries, engineers and buyers are doing their own search
for impartial product information.
Marketers can now provide that information in the form of white papers,
blogs, newsletters, webinars, podcasts, webcasts, videos, and published
articles that are readily available online, and searchable through Google, Bing, Yahoo, and other online directories,
communities and online publications.
How do you distribute
content?
Once you have created your content, whether a white paper,
case study or other informative document or medium, you will need to make it
available to individuals in your market place who may be searching for your
valuable information. You can use the
following tactics as an example:
1. Post
to your website
2. Post
to your blog
3. Submit
to white paper directories
4. Write
and distribute online press releases
5. Post
to social media networks
6. Post
to discussion groups and other online communities
7. Design
an AdWord and post to a Google Adword
8. Post
affiliate websites
9. Send
to targeted trade publications for online and print consideration
How do you generate
sales from content?
The white paper, case study, or
other content medium should reflect keywords that are associated to your
product or service or might be the keyword phrase that someone is searching to
solve a problem. For digital content the keywords can be coded to link to your
website. Also for full text of a content piece, visitors should be required to
download by providing their name and email address. The person who downloads
your content may not have an immediate need for your product or service, but
you can build a database of potential customers that you can continue to
nurture for future sales. Some content may not be appropriate for download, but
should require an action step for the visitor to interact with your company.
Are You Putting The "Content-Cart" Before The "Traffic-Driving Horse"?
Content is King Again
••••••>SEO Tips for Experts: Do not Let Your Old Content Disappear. SEO Tips to Put Older Content to Use
Content Strategy: The Key to Developing Effective Content
Content is King
If Content is King Then Why Does Your Online Business Website Have No Traffic?
Does your website content grab visitors' attention?
3 Things You Should Be Getting from Your SEO Content
How To Build A Content Site Fast
How to Use Web Site Content to Make Money Online
Traffic Driving Articles - 4 Things ALL Articles Must Have
Why Web Content is King
5 Ways to Make Your Content Popular
Backward Search Engine Optimization IsThe Biggest Mistake Done By Web Site Designers
CMS - All the Embedded Features
Leadership Parable
Content Strategy: Your Online Site
Your content will die if you don’t shift your paradigm
Content Is King
Google’s Message to Designers
Article Tags: brand development, content is king, content marketing, web content, white papers
|
About the Author: Bob Grant RSS for Bob's articles - Visit Bob's website Click here to visit Bob's website   Content Is King Make Content Count Whats in a name Brand Naming is Just the First Step 3 Ways for Industrial Marketers To Evaluate Their Brand Do Bean Counters Understand Brand Value Copy or Design Which is More Important |
Related Forum Posts
Re: Meta Tags
- [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- -
How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags??
Chris[/quote:tzc1bohg]
Metatags were very important 10 years ago. Now, search engines are smarter...
There are 2 very important things on your page:
1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate.
2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times.
3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site?
- Hi Kevin
[quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08]
For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks.
Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important.
btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Internet Users Hbk http://www.internetscamsanonymous.com
- Current site for sale of our handbook as a Clickbank product
Welcome any and all feedback:
Sale page Content
Handbook Content
Pricing
Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
Thank you in advance for your interest and comments
List of a few legitimate online business
- Well My main methods to make money so far are adsense,affiliate marketing and freelancing and I think these are some more sites that can help me to make some more money.Your reviews are welcome:
::linkworth dot com>This site is awesome and offer lots of ways to make money.
::mturk dot com>complete simple mini task and get paid
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::eHow dot com>Make money writing
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::fiverr dot com>$5 freelancing job
::cpalead dot com>make money by completing offer
::peerfly>make money by completing offer
Re: Eng Lit Academic Site Up For Review
- Hi Yinka,
Thank you for your input. I think you're right about content being more important than graphic design. "Content is king" as they say.
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