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Copy or Design, Which is More Important?

Guest post by: Bob Grant

Article Overview: Copy and design must work together in perfect harmony to create a great marketing campaign.

Copy or Design, Which is More Important?

Ah, the old battle: which is more important the copy or the design?

Any great copywriter and any talented designer know they need each other. If you are developing a brand and creating a marketing campaign, you have to present both: stunning artwork with compelling copy. You've got to make a presentation so amazing that each can work independently of each other. If a person only saw the tagline they would immediately know what company or product it is from, likewise, if they saw the graphic, they would be able to recite the words that go along with the campaign. It is a marriage made in advertising heaven.

If done correctly, both will be able to grab and hold a person’s attention. That beautiful or inspiring graphic will make a person stop and stare; the words will cut right to a person’s core and make them think long after they’ve stopped reading.

Marrying the two in a campaign, finding that perfect shot with those perfect words is what a great marketing campaign is all about.

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Article Tags: advertising design, branding, copy writing, marketing



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