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Social Media Gains Momentum for B2B Marketers

Guest post by: Bob Grant

Article Overview: According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

Social Media Gains Momentum for B2B Marketers



According to a recent Business.com study,

· B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%)

· B2B marketers using specific metrics are seeing positive impact in the form of search optimization

· Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest).

· The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest

· 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

The Current Social Media Landscape

Business.com’s study of more than 450 B2B marketers found the majority of respondents use at least one social media channel for business, with B2B marketers, on average, using 4.5 social media resources. More than half of B2B marketers favor the use of LinkedIn, Facebook, Twitter, YouTube, webinars and company blogs as social media channels.

Although the majority of marketers currently devote 10% or less of their online marketing budget to social media, many are looking to increase overall social media efforts in the coming year. This echoes a recent Forrester Research study that shows social media spend to reach more than $3 Billion by 2014.

B2B marketers need to continue to experiment with social media if for no other reason that it may have a positive effect on their search engine optimization. While the debate continues on whether or not social media should be part of a B2B marketer’s interactive marketing plan, there is no debate on the desire for better search engine optimization results.

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Article Tags: b2b, b2b marketers, b2b marketing, b2b social media



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: What exactly do you need to start a business - Momentum, that is what you need the most. Momentum moves you forward, regardless of what gets thrown at you. Build Momentum and things will start to happen.
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.


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