Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Social Media Gains Momentum for B2B Marketers

Guest post by: Bob Grant

Article Overview: According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

Free Download - Copy or Design, Which is More Important? By Bob Grant
Name: Email:

Social Media Gains Momentum for B2B Marketers



According to a recent Business.com study,

· B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%)

· B2B marketers using specific metrics are seeing positive impact in the form of search optimization

· Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest).

· The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest

· 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

The Current Social Media Landscape

Business.com’s study of more than 450 B2B marketers found the majority of respondents use at least one social media channel for business, with B2B marketers, on average, using 4.5 social media resources. More than half of B2B marketers favor the use of LinkedIn, Facebook, Twitter, YouTube, webinars and company blogs as social media channels.

Although the majority of marketers currently devote 10% or less of their online marketing budget to social media, many are looking to increase overall social media efforts in the coming year. This echoes a recent Forrester Research study that shows social media spend to reach more than $3 Billion by 2014.

B2B marketers need to continue to experiment with social media if for no other reason that it may have a positive effect on their search engine optimization. While the debate continues on whether or not social media should be part of a B2B marketer’s interactive marketing plan, there is no debate on the desire for better search engine optimization results.

Related Articles
  Advertising, What's in store for 2010?
  The ROI of Social Media
  How Social is Your Email?
  Legal Marketing: Social Media and Law Firms
  How To Use Social Media In Your Internet Marketing Plan
  Four Reasons to Use Social Media for SEO
  Social Media for Retail Marketers
  Where Are You in Social Media Adoption Curve?
  Legal Marketing: Location is important
  The promiscuity paradox
  Momentum
  Engage: The Word of the Year
  Too Much Marketing When Using Social Media For Marketing
  Looking for Sales Leads | Don't Put Everything into the Social Media Basket
  Free Internet Marketing Strategies That Work!- FAST CASH MAGNETS
  Sorry, Social Media, But Marketing Is Still Cool
  “Should I or shouldn’t I”
  Stop Wasting Your Time With Social Media
  Social Media Marketing for Sales, Actions and Leads
  Integrating Online and Offline Marketing

Home > Branding > Bob Grant > Social Media Gains Momentum for B2B Marketers >
Article Tags: b2b, b2b marketers, b2b marketing, b2b social media

About the Author: Bob Grant
RSS for Bob's articles - Visit Bob's website

Bob is president of Grant Marketing, a B2B brand strategy and interactive marketing communications company in the greater Boston area. Bob has extensive experience in industrial manufacturing sales and marketing, and more than 30 years of B2B marketing and advertising experience.

Click here to visit Bob's website
Dashed Line

More from Bob Grant
3 Ways for Industrial Marketers To Evaluate Their Brand
A hard working brand or just another pretty face
Whats Hot in B2B Marketing
Whats in a name Brand Naming is Just the First Step
Analytics The Key to Profitable Marketing


Related Forum Posts
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: What exactly do you need to start a business Re: What exactly do you need to start a business - Momentum, that is what you need the most. Momentum moves you forward, regardless of what gets thrown at you. Build Momentum and things will start to happen.
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.


Recommended Article for You close

  Advertising, What's in store for 2010?

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Ten Ways to Make Blogging Work for Your Business

3 Pointers to Recruiting and Retaining Good Staff

Ten Things You Can Do To Be a Better Leader

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.