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Your Brand is More than a Logo or a Tagline

Guest post by: Bob Grant

Article Overview: Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.

Your Brand is More than a Logo or a Tagline

Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your brand is your/company evidence of distinction.

In developing a brand strategy for a business, you have to understand that your brand reaches far beyond the artistic components such as how your website looks or the uniforms your employees wear. A brand is the entire experience that a person has from the moment they hear the business’ name, their experience on your website or with customer service and how well you stand behind your product. The visceral reaction that people have when hearing the name of your business or seeing your logo, is your brand.

Developing a brand strategy requires consistency in what your business delivers and how it is delivered. The corporate brand also needs the support of management from CEO on down the chain of command. The brand essence must be reflected by every employee. This does take time but today, with consumers communicating through social media, it is imperative that every company have a brad strategy.. Interacting with customers on Facebook or Twitter in a positive and timely manner raises the customer’s experience. Any message you send will directly impact your brand, keeping these messages positive, customer focused and consistent helps to quickly develop a brand. The company with a strong brand strategy will have a marked advantage over their competition.

Your brand will also be secure because you stand behind your product or service. Customers will be willing to pay because they know your business supports them and you deliver. Top quality will always win out.

Change is important to brand strategy. Ask customers what they like and don’t like, and listen to them. Customers appreciate a business that is willing to go the extra mile to accommodate them.

Brand is the fundamental beliefs of your company. It helps bring definition and certainty to your name making it recognizable and trustworthy.

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Article Tags: brand, brand process, brand strategy, branding



Related Forum Posts
Re: Inspiration for Logos - [quote:n4xowjxl]When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:n4xowjxl] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...
Inspiration for Logos - When a Buddhist looks at a Tibetan flag one of the first thing that pops in their mind is admiration respect. After assimilating that they keep thinking and repression might come next. Living as part of a communist nation may bring lots of feelings. Chastity, prayer, humility all these virtues are all mixed. When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.
Re: Inspiration for Logos - [quote="RussellWebb":3c1ri7h5][quote:3c1ri7h5]When you want a client to think of your Logo. May this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:3c1ri7h5] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...[/quote:3c1ri7h5] I am simply stating: let your product stand out as a star. Don't let it become as complex, Infernal and a blur image as the state of this extraordinary country. In simple terms, let you not be bound or chained to anything that might affect your project. It’s a very round concept it’s more like a metaphor.
Re: Partner with Sony Pictures.Coca-Cola and Toyota - I've truly always been amazed by small businesses who have big name company's listed on their websites with whom they have done work for or partnered in the Past. Has anyone on the Forum has such a partnership with large organizations or Brand name companies? Would you mind sharing how you were able to set up the partnership without giving away names of people you work with?
Brand Babble - I recently read another great book called "Brand Babble" The book debunks a bunch of branding 'myths' that have seem to get passed around as conventional branding wisdom. The authors are Don E Schultz & Heidi F Schultz. ISBN 0-538-72714-4


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