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Bob Grant Articles

Guest post by: Bob Grant

Copy or Design, Which is More Important? - Click To Read Article
Copy and design must work together in perfect harmony to create a great marketing campaign.

Your Brand is More than a Logo or a Tagline - Click To Read Article
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.

What’s in a name? Brand Naming is Just the First Step - Click To Read Article
In the world of business, marketing, and advertising we pay a great deal of attention and money to how companies, products and services are named. Brand names are important. Brand names help us remember and help us associate a good or bad experience with a product, service, or company

Content Is King – Make Content Count - Click To Read Article
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.

Do Bean Counters Understand Brand Value? - Click To Read Article
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?

3 Ways for Industrial Marketers To Evaluate Their Brand - Click To Read Article
In today’s economy and competitive environment it is very important for industrial and manufacturing companies to be smart marketers. Companies need to understand what they are good at and why they are different that their competition.

Is There A Shift In Industrial Marketing? - Click To Read Article
Has industrial marketing shifted from traditional ways of marketing to online marketing methods? I contend that industrial buyers use the same buying process, but made easier over the years through online search and other online media applications.

Social Media Gains Momentum for B2B Marketers - Click To Read Article
According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

What’s Hot in B2B Marketing? - Click To Read Article
Marketing budgets are expected to grow by 9.2% over the next year including and increase in spending on brand building.

Industrial Marketing in 2010 and Smart Marketing - Click To Read Article
If you make widgets, you know… gaskets, nuts and bolts, electronic components, stampings, motors, tools, machinery (big widgets!). If you survived 2009 and maybe even thrived, but your half way through 2010, how do you end the year with increased sales? Grant Markeing conducted a survey with industrial marketers to answer this question

Brand Development and Industrial Marketing - Click To Read Article
In today’s economy and competitive environment it is very important for industrial and manufacturing companies to be smart marketers. There is more competition chasing fewer business opportunities. It's time have a plan.

A hard working brand or just another pretty face - Click To Read Article
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.

Analytics – The Key to Profitable Marketing - Click To Read Article
There is an old advertising saying attributed to John Wanamaker that goes “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. Today you may still think that half of your advertising may be wasted, but shame on you if you don’t know which half.





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