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Dan Day Articles

Written by: Dan Day

How to Tell if Your Employees 'Get' Your Brand - Click To Read Article
These eight questions help determine if your people are a differentiator for your organization.

A Brand Fit for a Princess - Click To Read Article
Brands are created and brought to life by people.

Companies are Investing in a New Kind of Customer Service. - Click To Read Article
Moving from customer service to customer relationships is the way to grow.

Best Buy Employees Deliver a Strong Brand. So Can You. - Click To Read Article
"It's not about the stuff. It's about the people."

Think of Your Brand as an Orange - Click To Read Article
Customers can't judge a brand by its marketing-generated cover, so don't mistake that for your brand. Your people are your brand.

Kovacevich, 167,500 others guide Wells Fargo through the crisis - Click To Read Article
Why is it the only major bank that's thriving through the chaos? Employees and their relationships with customers.

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About the Author: Dan Day
RSS for Dan's articles - Visit Dan's website

Author and marketing exec Dan Day has helped Fortune 500 companies successfully improve their customer-marketing efforts. His latest book, "Brandtender Marketing: True Customer Engagement from the Inside Out," helps businesses bring their brands to life--through employees--to improve revenue, profit and productivity. His core belief: "Your people are your brand." He helps businesses maximize resources and mobilize employees to increase customer engagement with their companies. Day has been featured at marketing events, in magazines and on radio, as well as at major brands, including Apple, Capital One, Chase, Coca-Cola, Daimler-Chrysler, Digitas, GE, H-P, Intel, Microsoft, State Farm, Sony, Target, Visa and Vonage. http://www.linkedin.com/in/danrday

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More from Dan Day
Think of Your Brand as an Orange
Best Buy Employees Deliver a Strong Brand So Can You
Kovacevich 167500 others guide Wells Fargo through the crisis
A Brand Fit for a Princess
How to Tell if Your Employees Get Your Brand


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