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Dan Day Articles

Dan Day Articles

Think of Your Brand as an Orange - Click To Read Article
Customers can't judge a brand by its marketing-generated cover, so don't mistake that for your brand. Your people are your brand.

Kovacevich, 167,500 others guide Wells Fargo through the crisis
- Click To Read Article
Why is it the only major bank that's thriving through the chaos? Employees and their relationships with customers.

Best Buy Employees Deliver a Strong Brand. So Can You.
- Click To Read Article
"It's not about the stuff. It's about the people."


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About The Author


Dan Day
(Visit Dan's Website) Author and marketing exec Dan Day has helped Fortune 500 companies successfully improve their customer-marketing efforts. His latest book, "Brandtender Marketing: True Customer Engagement from the Inside Out," helps businesses bring their brands to life--through employees--to improve revenue, profit and productivity. His core belief: "Your people are your brand." He helps businesses maximize resources and mobilize employees to increase customer engagement with their companies. Day has been featured at marketing events, in magazines and on radio, as well as at major brands, including Apple, Capital One, Chase, Coca-Cola, Daimler-Chrysler, Digitas, GE, H-P, Intel, Microsoft, State Farm, Sony, Target, Visa and Vonage. http://www.linkedin.com/in/danrday

Dan Day is a Silver author on EvanCarmichael.com
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Kovacevich 167500 others guide Wells Fargo through the crisis
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Think of Your Brand as an Orange
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