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Three Easy Ways to Encourage Customer Loyalty - Mash Bonigala

Guest post by: Mash Bonigala

Article Overview: Customer loyalty is a difficult issue to measure and an even more difficult one to procure. Many businesses offer an excellent product with exceptional service and still see their customers drift over to the competition. This can be devastating to a small business because it leaves you constantly in a price war and marketing battle to win over a fickle and highly mobile market. Luckily, there are a few steps you can take to keep your customers coming back for more.

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Three Easy Ways to Encourage Customer Loyalty - Mash Bonigala

Customer loyalty is a difficult issue to measure and an even more difficult one to procure. Many businesses offer an excellent product with exceptional service and still see their customers drift over to the competition. This can be devastating to a small business because it leaves you constantly in a price war and marketing battle to win over a fickle and highly mobile market. Luckily, there are a few steps you can take to keep your customers coming back for more.
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Be thankful. Customers enjoy interacting with a business owner who is glad to see them when they walk in the store, but there are a few ways you can take gratitude a little further with huge effects. Many companies routinely mail money saving offers to their best customers as a way of thanking them for their patronage while encouraging the patronage to continue in the future. A Christmas card or other token for big clients is another good way to show you care about them and their continued loyalty. If you do not go out of your way to thank your customers, they will be more likely to turn to a company that shows this courtesy.
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Reward good behavior. Customers who spend small amounts on a regular basis are just as important as those who spend large amounts occasionally. After all, they are the ones who make the effort to come back time and time again, and they are very likely to give you that big project when and if they have one. As a bonus, a repeat customer is more likely to talk about your business to family and friends, bringing in more prospective loyal customers. It is a good idea to court small repeat customers with the same fervor that you usually reserve for the big spenders. These customers often make up the backbone of a business.
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Brand consistently. Don’t hide your logo design under a bushel basket; incorporate it into every aspect of your customer’s buying experience. Whether they are seeing your colors on in store signage, a welcoming smile on your employees’ faces, or your logo design itself on every surface that will hold it, it’s important that customers interacting with your business also be interacting with your brand. By creating a cohesive brand experience that your customers find appealing, you are increasing their chances of coming back again. If you don’t have a logo design and a brand that can take this kind of constant exposure, getting these should be your first step in creating customer loyalty.
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As you can see, encouraging customers to be loyal to your business alone doesn’t have to be as difficult as it sounds. Instead, it can be accomplished in a simple, three step process. Simply showing gratitude, rewarding loyalty, and creating a brand experience will be enough to create a stable customer base if your products and service are up to par. Customer loyalty is one key to getting through economic ups and downs, so give this matter the attention it deserves.

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Article Tags: customer loyalty, exceptional service, marketing, mobile market, price war, small business

About the Author: Mash Bonigala
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Mallesh Bonigala, an entrepreneur since 1999, specializes in logo design, graphic design, branding, website design and content management applications.

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Related Forum Posts
Re: From Sales to Marketing Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: e-Commerce and e-Payment providers Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Delegating Delegating - Good info and interesting list. Easy to see how the authority or power is slowly passed to the person - the secret would be knowing WHEN to move to the next step. I like to avoid people who are stuck at the #1 level. Chris


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