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Lisa Steingold Articles

Written by: Lisa Steingold

21st century wellness - Click To Read Article
21st Century Wellness means having the ability to take responsibility for your life in every sense of the word. It is an integrated concept of body, mind, heart and soul.

Brand equity vs value - Click To Read Article
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!

Sustainability; a key issue in marketing - Click To Read Article
Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy.

The 10 Questions of Marketing - Click To Read Article
Why do we as marketers do what we do? To achieve results! But how do we ensure that we are consistently achieving results?

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About the Author: Lisa Steingold
RSS for Lisa's articles - Visit Lisa's website

Lisa is an adventurer, outdoor enthusiast, philanthropist, passionate marketer, writer and coach. With an understanding that she is her own brand, Lisa approaches all aspects of her life through the key values of passion, integrity, innovation and results. With a view to empowering others, she established; Life Inc. www.lifeinc.co.za in 2008 to coach individuals through change. She writes for various publications, including Oprah, Shape and the Journal of Marketing. She is the national marketing manager for Vega, The Brand Communications School. She consults to various small and medium enterprises in the field of marketing and sees communication as the central theme in all that she does. She loves chocolate, off-the-beaten-track travel, her mountain bike, her cat Samwise, reading, writing, and concocting fabulously flavourful dishes for friends and family. She can otherwise be found teaching spinning classes at her local Virgin Active or attempting to make her not-so fingers green, in the garden.

Click here to visit Lisa's website Dashed Line

More from Lisa Steingold
Sustainability a key issue in marketing
The 10 Questions of Marketing
21st century wellness
Brand equity vs value


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