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Lisa Steingold Articles

Lisa Steingold Articles

Brand equity vs value - Click To Read Article
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!

Sustainability; a key issue in marketing - Click To Read Article
Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy.

The 10 Questions of Marketing - Click To Read Article
Why do we as marketers do what we do? To achieve results! But how do we ensure that we are consistently achieving results?


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About The Author


Lisa Steingold
(Visit Lisa's Website) Lisa is an adventurer, outdoor enthusiast, philanthropist, passionate marketer, writer and coach. With an understanding that she is her own brand, Lisa approaches all aspects of her life through the key values of passion, integrity, innovation and results. With a view to empowering others, she established; Life Inc. www.lifeinc.co.za in 2008 to coach individuals through change. She writes for various publications, including Oprah, Shape and the Journal of Marketing. She is the national marketing manager for Vega, The Brand Communications School. She consults to various small and medium enterprises in the field of marketing and sees communication as the central theme in all that she does. She loves chocolate, off-the-beaten-track travel, her mountain bike, her cat Samwise, reading, writing, and concocting fabulously flavourful dishes for friends and family. She can otherwise be found teaching spinning classes at her local Virgin Active or attempting to make her not-so fingers green, in the garden.

Lisa Steingold is a Silver author on EvanCarmichael.com
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