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Michel Neray Articles
Written by: Michel NerayWhat do you do when ‘da bomb’ bombs? Good advice for event planners who don’t live in a perfect world… - Click To Read Article
In a perfect world, every meeting would come off without a hitch, every audience would leave enlightened and motivated, every client would be a hero, and you would never have heard of anyone called Murphy. But we don’t live in a perfect world, and statistically, it’s simply not possible for every event to be a success. So I turned to some of my more experienced friends in the business people who have seen it all. I asked them a simple question: ‘Imagine you were giving advice to a newbie event planner or bureau agent, after the event he or she just handled went south…. what would you say?’
The Power of Yes! - Click To Read Article
You probably already know that positive people are more fun to be around; that it doesn't feel good when people say 'no' to you; and, that being open-minded is generally better than being critical or close-minded. But what you may not know is just how overwhelming the evidence is a 'yes' mentality can help you in almost every aspect of your life and business. My aim is to hit you hard and repeatedly with the 'yes' hammer until it's permanently embossed on your head and in your mind. My hope is that you re-wire your knee-jerk reaction for a 'yes' auto-response -- or better yet, you re-wire your brain so that you consciously choose a 'yes' or 'no' response with no knee-jerking at all!
What's Your Passion... What's Your Problem? - Click To Read Article
‘Follow your passion and the money will follow’, or so the sage advice goes. Never mind for a moment about whether that’s true or not… how do you even go about identifying what your passion is? Instead of asking yourself, ‘what’s my passion?’ try asking, ‘what’s my problem?’ and you just might find it...
Three Ways to Start a Conversation and Finish with a Sale - Click To Read Article
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.
Differentiation-Based Leadership: Three questions that every leader must ask - Click To Read Article
The more competition you face, the greater the need to highlight the differentiation -- the unique advantage of your product or service -- in order to succeed in the marketplace. Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the shoulders of the leader, and extends the concept to encompass every area of business -- including the leader him or herself. Using differentiation as the central principle of strategic competitive advantage, these are the three questions that every leader must ask.
Learn Sales Telepathy: How to get into your customer’s head and heart without going out of your mind… - Click To Read Article
Imagine knowing exactly what's going on inside the head of the person you're talking to about becoming your next client or event attendee. It's not magic or extra-sensory perception -- it's sales 101. And you can learn it...
The 3 Big No-No's of Networking That Almost Everybody Makes (even you...) - Click To Read Article
While most people see the value of networking events - and continue to go in massive numbers - few people know how to use networking events effectively. Are you committing networking no-no's? Find out...and learn how to avoid them.
Cred-Ability: What it is, how to get it, and what to do with it. - Click To Read Article
Regardless of whether you are in the service business or you sell a hard product, everyone needs to establish their credibility, especially with prospective clients. But if you're a consultant, advisor, or coach, then it's harder for your clients to evaluate the value of your advice and recommendations. So what should you talk about to establish your credibility? You might be surprised at the answer.
The Selling Power of The Provocative Question - Click To Read Article
When you tell prospects and clients about what you can do for them, how much do you 'tell' your way through your story, and how much do you 'ask'? If you never seem to get people as interested as you had hoped they would be, try asking questions.
What’s your professional DNA? The apple doesn’t fall far from the family tree. - Click To Read Article
Why do you do what you do and how did you get so passionate about it? Could it be that your path in life was mapped by your DNA?
The Specialization-Differentiation Imperative - Click To Read Article
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.
How Many Bananas Do You Have? - Click To Read Article
What my bread machine taught me about creating books, articles, speeches, methodologies and other forms of your intellectual property.
Everything Starts With A Conversation (Including Your Next Sale!) - Click To Read Article
Picture this. You're out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night's sports scores, the inevitable question comes up: "So, what do you do?" You've got 60 seconds. What do you say?
Self-Mutilation, The Imposter Syndrome and Your Essential Message. - Click To Read Article
Are you undercutting your own Essential Message?
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About the Author: Michel Neray RSS for Michel's articles - Visit Michel's website
What makes you different as a person is what makes you better... in your business, your career and your life. Michel Neray combines a science degree of University of Waterloo, an MBA from McGill University, and a career as a creative marketing copywriter, advertising agency director and marketing executive. A visionary and entrepreneurial game-changer, in 1995 he founded Portfolios.com, the world's first Internet search engine for advertising and creative professionals. As a consultant and facilitator, Michel helps his clients discover, communicate and focus on their greatest value and true competitive advantage. It’s what he calls their 'Essential Message'. This results in massive increases in sales and a powerfully differentiated market position. As a motivational speaker, Michel empowers his audiences to dig deeper than the usual marketing messages to access a well of meaning and purpose that drive sales as much as they drive productivity, engagement, resilience and cooperation/collaboration. If you believe feedback forms, people love his humor, stories and energy. Since 2008, Michel has held a variety of leadership positions in the Canadian Association of Professional Speakers, and has spoken professionally in more than seven countries around the world. Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, "Everything Starts With A Conversation" was selected as the lead for the book, Sales Gurus Speak Out. He’s married with three children, two dogs, three snowboards, a whitewater canoe and a black belt in Karate. Click here to visit Michel's website Conversational Selling Tips |
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