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Digital Branding is Great ... But Don't Forget The Strategy!

Digital Branding is Great ... But Don't Forget The Strategy!

Everyone's talking about the latest business Facebook page, the new company blog, or the Social Media expert they are talking with.  The highly attractive cost efficiencies, the measurability, the immediacy of response are all compelling reasons to look at the digital branding options available today.  Have you jumped in with both feet, shifting all of your spending to digital marketing efforts?   Are you sick of it yet ... have you chosen the always-compelling strategy of ignoring all that is being said and just sticking with those traditional TV commercials that have worked for you for years

The fact of the matter is that neither of those strategies will work because:

  1. The way consumers seek out, receive and consume information has shifted...seismically
  2. The way consumers make purchasing decisions-thinking about retailers, brands, pricing, packaging, quality and the millions of other influencing factors hasn't really changed all that much since time began

One thing everyone needs to remember: you can't forget the strategy.  It has come to my attention recently that many clients are getting frustrated with all the "Social Media experts" because they forget about the strategy.  You cannot be enamored with "doing something just to do it."  Please remember that e-mail campaigns, Twitter updates, Facebook pages, blogs, and any other digital marketing tool is just that ... a tool ... a vehicle to further your engagement with your consumer.

Where are you on the digital learning curve?  This past election was so telling, with different candidates using digital marketing tools in so many different ways ... John McCain admitted candidly that he is becoming more comfortable with the internet, while Obama announced his Vice Presidential candidate via Twitter.  While these seem to show two extremes, they are indicative of the broad range of use and acceptance of the newer vehicles available to marketers.

Whether you are already cruisin' the blogosphere or just trying to figure out what's "out there," Beacon Marketing is ready to help you with your digital branding strategy.  If you'd like help understanding the digital marketing landscape, you need to check out the resources we have posted on our website!  There was a newspaper article written up about a talk I recently gave in Hartford, CT about Top Ten Secrets of Digital Branding.  In addition, we have a FREE downloadable e-book that summarizes those top ten secrets of digital branding.

Let us know if this is helpful and what else you would like to learn about.

 





Digital Branding is Great But Dont Forget The Strategy - To learn more about this author, visit Rahna Barthelmess's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Rahna Barthelmess
(Visit Rahna's Website) From her work in a top NYC advertising agency to the international conference rooms of a leading toy company, Rahna Barthelmess has turned branding into business for a variety of leading brands, most notably LEGO, Miracle-Gro, and Texaco. With over 20 years of experience, Rahna has passionately built some of the world's beloved brands and shared her marketing expertise and branding programs to over 2000 people in a variety of industries. Rahna Barthelmess is a branding expert who inspires executives to stronger personal branding for more authentic work and greater impact on their world through her Signature for Success (http://www.beacon-marketing.com/pr ograms/signatureforsuccess.html) personal branding program. She has helped those in executive development programs in Fortune 500 companies strengthen their leadership and do more meaningful work. In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford's Center for Entrepreneurial Studies.

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