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Todd Vande Hei Articles

Written by: Todd Vande Hei

The Deliberate Culture and Building a Brand—FOR FREE - Click To Read Article
This critical building block in an organization is—practically—a free one. It takes thought, commitment, discipline, ability to communicate. It doesn’t take an expensive ad campaign or a better website, or even better products or services.

The Shadow Syndrome - Click To Read Article
Is a sales manager an essential component of a successful sales / marketing strategy?

Lessons of Leadership from a Curmudgeon - Click To Read Article
Cur-mud-geon: a crusty, ill-tempered, and usually old man.

It’s All in the Presentation! - Click To Read Article
That’s the title to the book that Al Frink says he will someday write, summing up his business philosophy and approach to sales and marketing. I had the unique opportunity in my early 20’s when in sales, to travel with Al and make sales calls throughout some of the smallest towns in the Midwest. We developed sort of a Father/Son relationship as he offered me a level of advice and support much undeserved considering the size of my territory.

Giant Shoulders - Click To Read Article
Fear, slight chest pains with sweaty palms, avoiding direct eye contact.

Character Building in Fargo - Click To Read Article
Like many of you, I had some experiences, very early on in my career that I would file in the “character building” folder. These memories I would not want to relive, as they were, frankly, miserable.





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