Is Your Home Page Written for You or for Them?
Is Your Home Page Written for You or for Them?
The truth is, gaining rank in the major search engines (Google, Yahoo, and MSN are considered “the big three”) often starts with homepage copy content. Obviously, viewers looking for you by company name will certainly find you if your begin your homepage copy with “ABC Company provides this, that and the other thing . . .”. But note that a host of web searchers that don’t know your company by name (or that you exist for that matter) will have a better chance of finding you if you opened with a description of services offered, and the region you serve. Think less about terms that you feel comfortable with, and more about terms – and phrases – that your target audience would be likely to use when doing a search.
There is a balance to be struck between search-friendly copy and reader-friendly copy. You are also trying to establish the unique value of your brand on the homepage. So you can’t simply offer up a bullet-point list of what you do and call it a day. Begin your site with good descriptive copy, and you increase the likelihood that your brand will rise in the search ranks and be found.
Establish your homepage copy in a search-friendly format first and foremost. THEN you can focus your efforts on “looking cool.”
Is Your Home Page Written for You or for Them - To learn more about this author, visit Ed Delia's Website.
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We’ve seen it many times: beautiful flash openings, vibrant graphics, and “catchy” catch-phrases. This is the stuff that many people believe is the heart and soul of a quality website. While it may be eye-catching and engaging, the question I often ask is: Which is more important to your online brand - Looking cool or being found?
The truth is, gaining rank in the major search engines (Google, Yahoo, and MSN are considered “the big three”) often starts with homepage copy content. Obviously, viewers looking for you by company name will certainly find you if your begin your homepage copy with “ABC Company provides this, that and the other thing . . .”. But note that a host of web searchers that don’t know your company by name (or that you exist for that matter) will have a better chance of finding you if you opened with a description of services offered, and the region you serve. Think less about terms that you feel comfortable with, and more about terms – and phrases – that your target audience would be likely to use when doing a search.
There is a balance to be struck between search-friendly copy and reader-friendly copy. You are also trying to establish the unique value of your brand on the homepage. So you can’t simply offer up a bullet-point list of what you do and call it a day. Begin your site with good descriptive copy, and you increase the likelihood that your brand will rise in the search ranks and be found.
Establish your homepage copy in a search-friendly format first and foremost. THEN you can focus your efforts on “looking cool.”
Is Your Home Page Written for You or for Them - To learn more about this author, visit Ed Delia's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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