Let's Put the B.S. Aside . . . For Good
Let's Put the B.S. Aside . . . For Good
2. We're available 24/7.
3. We offer a 100% money back guarantee.
4. Our quality is second to none.
5. We provide strategic solutions.
6. We solve problems so you can focus on more important matters.
7. We help you grow your business.
8. We're a results-oriented company.
9. We have over 100 years of combined experience.
10.We believe in long-term relationships with our customers.
What do all of these statements have in common? EVERYTHING! They're not only vague and boring, but unanimously irrelevant. There's a fundamental problem here. We're spending far too much time telling people what we THINK they want to hear. When you dig into these seemingly positive statements, you quickly realize that they have absolutely nothing to do with what prospects and customers truly need.
There's a reason why technology designed to block marketing messages is advancing as rapidly as the technology used to deliver them. Today's buyers – of both business and home use goods and services – have greater power of choice. And they're using that power readily to dismiss far more marketing messages than they actually take in.
So what do customers crave? They crave what's genuine. They want what's real. They're looking for honesty. It's time that we brought the focus back to what is true and honest about our companies, our products, our services, our brands.
It's time for the B.S. to stop. It's time we started a dialogue with customers and prospects that was based not on what we think they want to hear, but what is true and real and unique about us. What's uniquely truthful about us that would be of some genuine interest, benefit or advantage to them? Then, let them decide if it makes sense to go further.
Infuse your brand with a good dose of honesty and empower your prospects to take a smarter next step. You'll be doing both parties a favor. If the prospect walks, it wasn't a good fit anyway. If they sign on, you may have just taken the first move toward a long-term relationship, because your brand message was based on pure, absolute honesty.
Chew on that for a while.
Lets Put the BS Aside For Good - To learn more about this author, visit Ed Delia's Website.
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1. Outstanding service is what sets us apart.
2. We're available 24/7.
3. We offer a 100% money back guarantee.
4. Our quality is second to none.
5. We provide strategic solutions.
6. We solve problems so you can focus on more important matters.
7. We help you grow your business.
8. We're a results-oriented company.
9. We have over 100 years of combined experience.
10.We believe in long-term relationships with our customers.
What do all of these statements have in common? EVERYTHING! They're not only vague and boring, but unanimously irrelevant. There's a fundamental problem here. We're spending far too much time telling people what we THINK they want to hear. When you dig into these seemingly positive statements, you quickly realize that they have absolutely nothing to do with what prospects and customers truly need.
There's a reason why technology designed to block marketing messages is advancing as rapidly as the technology used to deliver them. Today's buyers – of both business and home use goods and services – have greater power of choice. And they're using that power readily to dismiss far more marketing messages than they actually take in.
So what do customers crave? They crave what's genuine. They want what's real. They're looking for honesty. It's time that we brought the focus back to what is true and honest about our companies, our products, our services, our brands.
It's time for the B.S. to stop. It's time we started a dialogue with customers and prospects that was based not on what we think they want to hear, but what is true and real and unique about us. What's uniquely truthful about us that would be of some genuine interest, benefit or advantage to them? Then, let them decide if it makes sense to go further.
Infuse your brand with a good dose of honesty and empower your prospects to take a smarter next step. You'll be doing both parties a favor. If the prospect walks, it wasn't a good fit anyway. If they sign on, you may have just taken the first move toward a long-term relationship, because your brand message was based on pure, absolute honesty.
Chew on that for a while.
Lets Put the BS Aside For Good - To learn more about this author, visit Ed Delia's Website.
Like this article? Share it with your friends
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