Method Mapping. The secret revealed.
Method Mapping. The secret revealed.
Documenting what makes you different.
Your unique method of doing things is what makes you different from every one of your competitors. Without that point of difference, you’re selling a commodity product. Which means the only way you’re going to get the sale, is to sell for less. And that’s no way to grow a business and build a brand. What you want to do is put your unique way of providing quality and value on paper, as a step-by-step process.
We call it Method Mapping™. Simply put, it means documenting “how” you do what you do, not just “what” you do for your customers.
Method mapping gives prospects something tangible upon which to choose you over others. Potential customers can see the logic of your methodology and they can appreciate the time-tested, organized thinking that produced it.
Make it a team effort.
Don’t get me wrong. I know that it isn’t easy to document the process that makes your company and its output uniquely valuable. But the rewards are invaluable, and the journey can be equally invaluable for everyone involved. So do just that. Involve everybody. It will help refine your company practices, help define areas of responsibility, and expose areas of weakness.
Getting your entire team involved in documenting your methodology has a few secondary benefits as well. People tend to take for granted how important their role is, and how unique your methods of operation are. By documenting the process, everyone’s true worth is revealed.
New team members gain a true understanding of your business model. And experienced members of your team are helped to achieve a new level of coordinated effort, with more defined roles and less duplication of effort.
The final challenge.
Getting it on paper is good. Giving it life is better. After you distinguish your company by documenting your unique process, the final step is putting it in a form that can easily be understood and appreciated by prospective clients.
The best way to do this is to craft your unique step-by-step process into a progressive diagram, or by giving it some other visual form that allows you to present it quickly and confidently. Remember, your end goal is to get something on paper that is easy to follow, truly sets you apart, and has dramatic impact upon presentation. Here are three suggestions to guide the process.
1.Break your methodology down into no more than 10 steps.
2.Present your methodology in the form of a diagram or a logical progression of activities. Make your Method Map as graphically appealing as possible.
3.Make certain your presentation of process comes to a successful conclusion that clearly fulfills your company’s promise to its customers.
Can it be done? You bet. We have a number of clients who have mapped out their methodology and are using it to generate new business on a regular basis. Some we had to help more than others, but every one of them is thrilled with what Method Mapping has done for their brand image and bottom line.
Method Mapping The secret revealed - To learn more about this author, visit Ed Delia's Website.
Like this article? Share it with your friends
This is your secret formula. Only, why keep it a secret?
Documenting what makes you different.
Your unique method of doing things is what makes you different from every one of your competitors. Without that point of difference, you’re selling a commodity product. Which means the only way you’re going to get the sale, is to sell for less. And that’s no way to grow a business and build a brand. What you want to do is put your unique way of providing quality and value on paper, as a step-by-step process.
We call it Method Mapping™. Simply put, it means documenting “how” you do what you do, not just “what” you do for your customers.
Method mapping gives prospects something tangible upon which to choose you over others. Potential customers can see the logic of your methodology and they can appreciate the time-tested, organized thinking that produced it.
Make it a team effort.
Don’t get me wrong. I know that it isn’t easy to document the process that makes your company and its output uniquely valuable. But the rewards are invaluable, and the journey can be equally invaluable for everyone involved. So do just that. Involve everybody. It will help refine your company practices, help define areas of responsibility, and expose areas of weakness.
Getting your entire team involved in documenting your methodology has a few secondary benefits as well. People tend to take for granted how important their role is, and how unique your methods of operation are. By documenting the process, everyone’s true worth is revealed.
New team members gain a true understanding of your business model. And experienced members of your team are helped to achieve a new level of coordinated effort, with more defined roles and less duplication of effort.
The final challenge.
Getting it on paper is good. Giving it life is better. After you distinguish your company by documenting your unique process, the final step is putting it in a form that can easily be understood and appreciated by prospective clients.
The best way to do this is to craft your unique step-by-step process into a progressive diagram, or by giving it some other visual form that allows you to present it quickly and confidently. Remember, your end goal is to get something on paper that is easy to follow, truly sets you apart, and has dramatic impact upon presentation. Here are three suggestions to guide the process.
1.Break your methodology down into no more than 10 steps.
2.Present your methodology in the form of a diagram or a logical progression of activities. Make your Method Map as graphically appealing as possible.
3.Make certain your presentation of process comes to a successful conclusion that clearly fulfills your company’s promise to its customers.
Can it be done? You bet. We have a number of clients who have mapped out their methodology and are using it to generate new business on a regular basis. Some we had to help more than others, but every one of them is thrilled with what Method Mapping has done for their brand image and bottom line.
Method Mapping The secret revealed - To learn more about this author, visit Ed Delia's Website.
Like this article? Share it with your friends
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 Ed Delia (Visit Ed's Website) Ed Delia grew up in the dynamic and challenging world of marketing. In 1998, he was named president of Delia Associates, assuming full control of the company founded by his father in 1964. Delia Associates has directly contributed to the success and growth of a wide varitey of clients, helping businesses expand their sales opportunities through the development and implementation of highly successful branding campaigns. In 2007, Ed became only the ninth professional in N.J. to earn the Professional Certified Marketer designation from the American Marketing Association, Joing an Elite group of just 250 marketing professionals in the U.S. who hold that designation. Ed was honored as one of New Jersey's 40 under 40 for 20069, an annual designation by NJBiz, the state's leading business publication. He also was named 2006 Outstanding Business Person of the Year by the Somerset Business Partnership. Ed is a frequent speaker on branding, marketing, advertising, and technology-driven communications. He is an Expert Speaker for Vistage International, the largest peer-to-peer learning organization for CEOs. Ed earned his BA in English from Dickinson College in Pennsylvania.
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