Story-Telling is Brand-Building

Let me tell you a story about a heating and cooling company that increased sales by 115% as a direct result of our brand awareness efforts. Let me tell you another one about an engineering firm that has quadrupled in sales and in size since we started branding their business three years ago. I can tell you yet another about a packaging supplier that is now doing business in Australia, Costa Rica and in other overseas markets thanks to a bolstered online branding effort.

Much like how referrals are one of the strongest forms of marketing opportunity, story-telling is one of the strongest forms of brand-building. We all love stories, and story-telling is a big part of our culture. It’s how we convey ideas, make a point, and communicate with impact. These brief, to-the-point scenarios, case studies and examples about how your company delivered effectively will not only demonstrate a track record of success, but reinforce your brand effectiveness. When integrated into your pr effort, story-telling can make the phone ring, and build your brand.

So if you’re stuck on how to position your company, whether in print, on the web, in the form of live media, or all of the above, think about a few recent success stories you can share. And then, don’t be afraid to share them with vigor. If you can help one customer overcome an obstacle and achieve the success they were looking for, you can help other similar prospective customers. And when you deliver that story online, you’ve just told the world exactly what your business – and your brand – are capable of.



Story-Telling is Brand-Building - To learn more about this author, visit Ed Delia's Website.

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