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Story-Telling is Brand-Building

Written by: Ed Delia

Article Overview: Much like how referrals are one of the strongest forms of marketing opportunity, story-telling is one of the strongest forms of brand-building.

Free Download - May the best brand win. And he did. - Three Great Branding Lessons from the Campaign Trail By Ed Delia
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Story-Telling is Brand-Building

Let me tell you a story about a heating and cooling company that increased sales by 115% as a direct result of our brand awareness efforts. Let me tell you another one about an engineering firm that has quadrupled in sales and in size since we started branding their business three years ago. I can tell you yet another about a packaging supplier that is now doing business in Australia, Costa Rica and in other overseas markets thanks to a bolstered online branding effort.

Much like how referrals are one of the strongest forms of marketing opportunity, story-telling is one of the strongest forms of brand-building. We all love stories, and story-telling is a big part of our culture. It’s how we convey ideas, make a point, and communicate with impact. These brief, to-the-point scenarios, case studies and examples about how your company delivered effectively will not only demonstrate a track record of success, but reinforce your brand effectiveness. When integrated into your pr effort, story-telling can make the phone ring, and build your brand.

So if you’re stuck on how to position your company, whether in print, on the web, in the form of live media, or all of the above, think about a few recent success stories you can share. And then, don’t be afraid to share them with vigor. If you can help one customer overcome an obstacle and achieve the success they were looking for, you can help other similar prospective customers. And when you deliver that story online, you’ve just told the world exactly what your business – and your brand – are capable of.

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About the Author: Ed Delia
RSS for Ed's articles - Visit Ed's website

Ed Delia grew up in the dynamic and challenging world of marketing. In 1998, he was named president of Delia Associates, assuming full control of the company founded by his father in 1964. Delia Associates has directly contributed to the success and growth of a wide varitey of clients, helping businesses expand their sales opportunities through the development and implementation of highly successful branding campaigns. In 2007, Ed became only the ninth professional in N.J. to earn the Professional Certified Marketer designation from the American Marketing Association, Joing an Elite group of just 250 marketing professionals in the U.S. who hold that designation. Ed was honored as one of New Jersey's 40 under 40 for 20069, an annual designation by NJBiz, the state's leading business publication. He also was named 2006 Outstanding Business Person of the Year by the Somerset Business Partnership. Ed is a frequent speaker on branding, marketing, advertising, and technology-driven communications. He is an Expert Speaker for Vistage International, the largest peer-to-peer learning organization for CEOs. Ed earned his BA in English from Dickinson College in Pennsylvania.

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