How To Make Your CEO Brand A Leader.

Guest post by: ED ROACH
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How Your Brand Values Strengthen Your Business. - By ED ROACH

What exactly is a CEO anyway? According to best selling author Warren Bennis in his book, "On Becoming A Leader," he sums it up this way:"All leaders have four essential competencies. First, they are able to engage others by creating shared meaning. Second, all authentic leaders have a distinctive voice.The third quality is that all true leaders have integrity. But the one competence that I now realize is absolutely essential for leaders - the key competence- is adaptive capacity."

A great CEO as a leader - leads. A good many companies make decisions by consensus as if their business were a democracy, which it is not, or at least shouldn't be. If a business takes a consensus among it's stakeholders every time is makes a decision that involves which direction the company adopts to move forward, then chances are greater that the result will be mediocre at best. When it comes to matters of vision, the leader of the company should make the bold moves and inspire the stakeholders to "follow" his lead. The CEO Brand as leader uses their charisma to embolden staff to see their vision and embrace it as their own.

Poor CEO Brands look to the vision of others to help them. They follow the competition - anything rather than making a decision themselves. Great employees would be wise not to tie their wagons to this horse. Poor CEO Brands revel in their self-importance and fail to see the damage they are inflicting on the overall brand. These individuals are one step away from crashing.

A great CEO Brand stands by their convictions and surround themselves with the best talent to see their vision realized. They are true to themselves and the overall brand of the company. Stakeholders love to follow leaders and the marketplace idolizes them, ie: Steve Jobs, Walt Disney, Warren Buffet, Oprah and Donald Trump to name a few.

As a CEO Brand, which are you - a leader or a follower?

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How Your Brand Values Strengthen Your Business. - By ED ROACH

About the Author: ED ROACH

RSS for ED's articles - Visit ED's website
For 25 years or so, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a visual strategy that can be taken to their marketplace. Ed has been interviewed in all media regarding branding small businesses, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "The Reluctant Salesperson," an Introvert's Guide to Selling. He is currently working on a branding conference in Mumbai, India. Contact Ed if you are looking for practical coaching on bringing your brand into focus both online and offline. Contact Ed directly at: 519-324-9536 ed@thebrandingexperts.ca Blog: www.TheBrandCorral.com Twitter: BrandCorral Facebook
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