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Try This Team Building Outline!
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| Guest post by: ED ROACH |
Article Overview: How to build a team that strengthens your business offering through networking.
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Free Download - How Your Brand Values Strengthen Your Business. By ED ROACH |
Try This Team Building Outline!
Opportunities come to you in a variety of ways:
Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts.
Advocates. Advocates are people who follow you. Once you discover who they are, it is amazing what the cross-section of talent is.
Colleagues. I consider this group part of my peer group. They are in many ways my competition, but they bring certain specialties to the table that I can draw from. You could call them "strategic competition."
Friends. We associate generally with people who share our values and interests.
To develop more of these contacts you have to be proactive in your efforts to locate them. You can do this effectively by doing the following few examples. There are infact any number of ways to mine talent, these should get you thinking in the right direction:
Live Networking
Getting out into your community and meeting people allows you the luxury of sizing up people by how they handle themselves. You'd be surprised at the amount of talent that exists with an hours drive of you. When you're networking, don't just mine this resource for new business, BUT talent as well. You know the market you operate in, look for people who could make your services more compelling.
Online Networking
Sites like Linkedin are terrific networks to find talent with which to expand your service network. As you start to see individuals with talents that appeal to you, start the conversation. Look for ways that you can reach out to them. Give first. This is true for any situation, online or off. Showing your willingness to help them, makes you a trusted contact to them.
Blogging
Whether it is my blog and several other blogs that I frequent, you would be surprised at the number of followers you eventually become acquainted to. Over the years respect for one another grows and because you are all essentially in the same community, certain expertise is realized and the opportunity to share in it rises. In several cases I have built a pitch for new business, from the unique expertise that I have acquired from blogging associates. They in return have brought opportunities my way.
I am always on the look out for opportunities that will help grow my circle of influence. So if networking for new business doesn't appeal to you, then maybe the fit is discovering new resources that you can add to you roster that will enable you to go after business, previously out of reach.
Article Tags: advertising agency, brand consultants, brand management, brand strategy, branding companies, business coach, business coaching, business directory, coaching executive, company advertising, corporate identity, corporate identity branding, direct marketing, ed roach, marketing advertising agency, personal brand, personal branding, personal consultant, start business, starting business
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About the Author: ED ROACH RSS for ED's articles - Visit ED's website For 25 years or so, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a visual strategy that can be taken to their marketplace. Ed has been interviewed in all media regarding branding small businesses, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "The Reluctant Salesperson," an Introvert's Guide to Selling. He is currently working on a branding conference in Mumbai, India. Contact Ed if you are looking for practical coaching on bringing your brand into focus both online and offline. Contact Ed directly at: 519-324-9536 ed@thebrandingexperts.ca Blog: www.TheBrandCorral.com Twitter: BrandCorral Facebook Click here to visit ED's website Try This Team Building Outline Check Your Brand Positioning in 5 Minutes Ask and Discover A Stronger Brand Inspiration Branding Voodoo Thatll Smoke The Competition Compliance smells like money |
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