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ED ROACH Articles

Guest post by: ED ROACH

How Your Brand Values Strengthen Your Business. - Click To Read Article
How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. Even if I am busy, I at least try to respond and inform them that I will return their call when I have time enough to respond properly.

Branding Voodoo That'll Smoke The Competition - Click To Read Article
There are lots of ways that you can approach your brand to make it more effective. Some can be costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don't take much thought or effort but can impact your brand in a big way.

Compliance smells like money. - Click To Read Article
Compliance is defined as "the act of complying to another one's wishes; acquiescense." In the case of businesses it is the government or a professional organization's wishes that are being adhered to. In most cases it is quite an expensive exercise, that is punctuated with regular audits and scrutiny. Processes are typically put into place that validates criteria and assures the complier that all is well with the company.

Ask and Discover A Stronger Brand Inspiration - Click To Read Article
The next installment of my eInterview series is on it's way to this blog. The next interview is with PR guru Drew Gerber and his perspective on the value of your brand in relation to public relations. I am enjoying this effort. It's fun to have people I admire give me their thoughts on branding. What I find especially rewarding is the fact these individuals are so open and willing to share their thoughts with us.

How To Discover The Social Media Fit! - Click To Read Article
Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of business. I'm sure, like me, you wonder is it worth all the hype and will they get me any more notice than what I am experiencing with my current nest of sites.

Try This Team Building Outline! - Click To Read Article
How to build a team that strengthens your business offering through networking.

Check Your Brand Positioning in 5 Minutes - Click To Read Article
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.

How To Make Your CEO Brand A Leader. - Click To Read Article
What exactly is a CEO anyway? According to best selling author Warren Bennis in his book, "On Becoming A Leader," he sums it up this way: "All leaders have four essential competencies. First, they are able to engage others by creating shared meaning. Second, all authentic leaders have a distinctive voice.The third quality is that all true leaders have integrity. But the one competence that I now realize is absolutely essential for leaders - the key competence- is adaptive capacity."

How Tablets Open The Door To You Magazine! - Click To Read Article
They are starting to say it already, "Tablets are redefining digital media." You'd think the Amazon Kindle; the Sony Reader and a dozen or so lesser knowns were from another planet. The iPad in the few short weeks since it's launch have single handedly put tablets on the map. Its vastly superior design and capabilities as well as its color display has instant market share with around half a million sold already.

How to cure WhirlyBrand! - Click To Read Article
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.





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