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Kevin Kearns Articles

Written by: Kevin Kearns

Profiles in Branding - Click To Read Article
Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies are no pimps. They are members of a popular women over-50 group, The Red Hat Society.

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About the Author: Kevin Kearns
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Colorado Generation Y expert Kevin Kearns understands what it takes to reach the Gen-Y consumer from first hand experience. He first began serving the "Millennial Market" as a Director for a large metropolitan YMCA and other organizations in the early 1990s. In 2003, Kearns became one of the founding partners in the world's first snowboarder hotels, The Block Hotels, where he most recently held the position of Vice President, Brand Strategy. This role allowed him the opportunity to develop and cultivate strategic relationships with companies wanting to reach the Gen Y consumer. Strategic partners included RedBull, VitaminWater, Spy Optic, Monster, DVS Shoes, and others. In 2008, Kearns combined his expertise with Millennial employees and consumers, brand strategy, and organizational development and founded Brand Mercenaries. You can learn more about Brand Mercenaries and what they can do to help you communicate with Generation Y employees and consumers by visiting www.brandmercenaries.com.

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