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Profiles in Branding - Click To Read Article
Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies are no pimps. They are members of a popular women over-50 group, The Red Hat Society.
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Kevin Kearns
(Visit Kevin's Website)
Colorado Generation Y expert Kevin Kearns
understands what it takes to reach the
Gen-Y consumer from first hand experience.
He first began serving the "Millennial
Market" as a Director for a large
metropolitan YMCA and other organizations
in the early 1990s. In 2003, Kearns became
one of the founding partners in the
world's first snowboarder hotels, The
Block Hotels, where he most recently held
the position of Vice President, Brand
Strategy. This role allowed him the
opportunity to develop and cultivate
strategic relationships with companies
wanting to reach the Gen Y consumer.
Strategic partners included RedBull,
VitaminWater, Spy Optic, Monster, DVS
Shoes, and others.
In 2008, Kearns combined his expertise
with Millennial employees and consumers,
brand strategy, and organizational
development and founded Brand Mercenaries.
You can learn more about Brand
Mercenaries and what they can do to help
you communicate with Generation Y
employees and consumers by visiting www.bran
dmercenaries.com.
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Kevin Kearns's
Complete
List Of
Branding
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If you enjoyed this article, get Kevin Kearns's Complete List of Branding Articles For FREE!
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