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Justin Basini Articles

Guest post by: Justin Basini

PUNK YOUR BRAND - Click To Read Article
Malcolm McLaren, one of the major forces behind the Punk movement died a few months ago. He was an "unreasonable" man and we can all learn alot from how unreasonable people push the boundaries. McLaren was the marketing genius that propelled the punk movement into the spotlight and amplified its effect on our society and consciousness. He did such a good job that even now we all still hold a visceral understanding of the feelings and motivations behind the punk movement. Learn how to PUNK YOUR BRAND!

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About the Author: Justin Basini
RSS for Justin's articles - Visit Justin's website

Justin is currently CEO of Basini & Company and is exploring several new ventures in the non-profit and business sectors that will launch in 2010. As an award winning marketing leader in the UK Justin is also consulting on several brand and marketing projects. Justin is a popular marketing thinker being a popular contributor to conferences and through his blog (www.blog.basini.com). Justin was the Head of Marketing & Customer Initiative Management for Capital One in Europe and sat on the leadership team of Capital One in Europe. In 2008 Justin was voted the Financial Services Forum Marketer of the Year and was #1 in the Power 100 of Marketing Direct’s list of most important marketing leaders in the UK for his leadership in environ mental marketing issues. Prior to joining Capital One, Justin led the marketing and communications function of Global Banking at Deutsche Bank. And before this was a marketing consultant following starting his career at Procter & Gamble.

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PUNK YOUR BRAND


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