8 Steps to Personal PR
We would all love to engage professional PR practitioners to gain more and better media coverage for our businesses. However, most of us are currently living through a recession and times are tough, even for the most successful of businesses. So why not stop and consider whether you can actually do this work for yourself. For free. Sound interesting? Read on to find out more... Below you’ll discover our condensed 8 point personal PR plan: a plan designed for entrepreneurs who are keen get themselves savvy on the secrets of great PR... Step 1: Identify your target audience Who do you wish to influence? Consider how you might get closer to this audience and what are their needs? Step 2: Identify your target media Identify the media who hold the most influence over your target audience. This will be your target media. And don’t be afraid to approach the big boys. If the story is a good one, they’ll be interested. Step 3: Understand the media and their needs Consider their deadlines. This is crucial. And be patient – not everything you share will go to print. And remember, everything you say to journalist becomes a matter of public record. Step 4: Be clear about what you want to communicate Different markets will require a different message. Remember that the media thrives on passion, conflict, evidence and quality anecdotes. And always be clear and concise – as Chekhov would say: “Brevity is the sister of talent.” And don’t forget, “Use killer headlines!” Step 5: Not all news is good news Be clear about what “news” means. It’s not about what you want to say, it’s about what your target audience want to hear. And remember to tailor your stories to suit the media you are targeting. Step 6: Produce your own media There is a wealth of media opportunities out there which you can directly control – websites, twitter, blogs – create your own! And don’t forget images… they are worth 1000 words. Step 7: Be clear about your motives Why are you releasing the story? What are you trying to achieve? Be wary of releasing ‘non-newsworthy’ items. Earning yourself a ‘cry wolf’ reputation may mean that your ‘real’ stories get no exposure. Step 8: Keep the pressure up Stay in touch and network with your target media at all times. Be persistent to ensure you get your messages across. And should your story garner interest in one publication, don’t be afraid to shout about this across your other target media.