Using Personal PR to Beat off the Competition to a High Level Job
In the current economic climate, using personal PR to secure a high level job has become more important than ever, given the high numbers of applicants for each post.
How do you go about positioning yourself with personal PR in order to fend off the competition for a role you really want?
Read on below to discover our step-by-step guide to using personal PR to give yourself the best opportunity of being successful in your job hunt.
Think of yourself as a business
First of all you need to think of yourself as a business. Rather than being a company focusing on getting media attention, you’re an individual looking to get noticed by potential employers; the principles are the same though.
You need to put yourself in the places where your target market is looking. For example, attending a local networking event or business conference could put you in front of the right people.
Embrace social media
Social media sites such as Twitter and LinkedIn are used by many influential people across a wide range of industry sectors. Setting up an account on these sites is a great way to promote your own knowledge, perhaps by providing links to blog posts you’ve written.
Who you surround yourself with on these sites is also a good personal PR tool. For instance if someone looks at your profile and sees you’re connected to or followed by some key industry figures, it will give you more personal kudos.
It’s important to keep any personal and professional social media accounts completely separate in order not to jeopardise the work you’ve put into your personal PR.
Another way to get in front of the people who matter is to write articles for leading industry publications and websites. If you’re not comfortable doing this yourself you can always get a copywriter to do it on your behalf or cast an expert eye over what you’ve written.
Going into an interview with a portfolio of press cuttings in your name or printed articles from websites will definitely put you in a position of strength.
Going back to the original point about thinking of yourself as a business, consistency of presentation is critical to your personal PR campaign.
Your tone of voice, way you dress & talk and the language you use should all be as consistent as possible. Don’t think of yourself as just another job candidate, have a clear focus on who you are and what you represent and carry this through all your communications.
More and more employers are using search engines such as Google to look up potential employees. If you Google your own name and find no results about you then don’t sit back and think that’s okay.
By taking a proactive approach and writing articles about yourself you may be able to populate the search engine results with positive stories rather than having no online presence.
If there is anything damaging about you on Google or the other search engines then you need to address this immediately. There are two ways of going about this; first of all if the content is untrue you should contact the site to have it removed as soon as possible.
Secondly, if the information is true but potentially damaging you need to mount a positive SEO campaign to effectively knock the damaging article off the first page of search results.
Follow these five steps to increase your chances of landing that high level job you’ve always wanted.