Tweet

What Happens if Your Name is Searched on Google?

Guest post by: Chris Pracy

Article Overview: There are any number of reasons why someone may want to search for your name on Google, including; Potential clients looking for more information Potential employers trying to find out about you Recruitment agencies making checks Media outlets searching for background information on you With such vast volumes of information available on the internet, it’s little wonder that it’s the first port of call for the majority of people when they want to find out more about an individual.

What Happens if Your Name is Searched on Google?





There are any number of reasons why someone may want to search for your name on Google, including;

• Potential clients looking for more information
• Potential employers trying to find out about you
• Recruitment agencies making checks
• Media outlets searching for background information on you

With such vast volumes of information available on the internet, it’s little wonder that it’s the first port of call for the majority of people when they want to find out more about an individual.

While your organisation as a whole may monitor its online reputation, many companies neglect the reputations of their most senior and well known staff when it comes to search engine results.

Managing your online reputation is just as important if you are self-employed as potential clients and suppliers may Google your name after meeting you at a networking event or receiving an email or letter from you.

It may only take one negative entry in Google’s search engine results to damage your reputation as an individual and have a negative impact on your business.

How to take control of your reputation

The best way to stay in control of what people are finding out about you online is to be proactive.

Unless you have the time and skill set to do all of the following yourself, it’s best to use an agency to monitor and manage your online profile;

· Write interesting, relevant and optimised press releases

· Create and update social media profiles on sites such as Twitter

· Establish business profiles on a range of key websites

· Write optimised blog entries

· Designing a personal website to help develop your own ‘brand’

If you’re not writing about yourself and keeping your online reputation intact, then the chances are someone else will be writing about you and it may not always be positive.

By releasing optimised news stories, blog entries and press releases you will ensure that people find what you want them to find when they search for your name online, rather than something that potentially damages your reputation.

Research by various bodies has shown that typically over 75% of people will use Google at some stage to research an individual in a business context, so effective online reputation management is critical to you and your company.

Related Articles
  Google Profiles
  Get A Good Keyword Research
  Google AdWords Tricks and Tips - Part 1
  Google Search Parameters – Search Effectively Using Important Parameters
  5 Adwords Mistakes That Literally Flush Money Down The Toilet
  Is Personal and Business Coaching Alive in Ireland?
  TIPS TO ATTAIN PROPER SERP'S FOR A WEBSITE AND BLOGSITE.
  Google Instant Preview Can Save You Time
  Google Drive: Advantages and disadvantages
  Step-by-Step Process to STOP Wasting Money On Your Online Marketing
  online marketing – how do you do it and why?
  Google Profiles – Create Yours and Be Found On Google
  Google AdWords Tricks and Tips - Part 3
  How Does Google Search Engine Works?
  SEO and Keyword Selection
  What is Google AdWords?
  7 Ways HR Consultants Can Find Corporate Head Honchos
  SEO Companies And Clients
  SEO - Paying Attention to Google's Advice
  The Affect of Personalization in Search Engine Optimization

Article Tags: personal pr, pr plan, professional reputation management



Related Forum Posts
Motivational Books for Entrepreneurs - Searched but did not find a comprehensive list of books for us entrepreneurs: Here are some of my favorites: Napoleon Hill - Think and Grow Rich The greatest secret in the world- Earl Nightingale...listen to it, then listen to it again. Jeffrey Gitomers books- Red book of selling, sales bible, Green book of getting your way. Your Erroneous Zones - Wayne Dyer Thinkertoys - Michael Michalko How To Win Friends and Influence People - Dale Carnegie The Magic of Believing - Claude M. Bristol How to Talk to Anyone - Leil Lowndes Get Smarter- Seymour Schulich What are yours?
How Do You Check Google Ranking? - Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages? Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high. My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts. Does anybody else have any other tips for discovering your Google ranking? Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...
Re: Cool Video - How Google Updates it's Search Algorithm - Great Video Evan! As per the recent Google Algorithm update. Google also give more value to content and even shows rich snippet in Google SERP's.
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - HI Evan, Look forward to hearing more. I like the point that you brought out with "testing." Google has some amazing tools that can help website owners track everything. From Google Adsense reporting to Google Analytic to Google Conversion and most recently Google Goal Tracking. Between all of those tools a website owner should know exactly what type of traffic is converting & making them money and what type of traffic is not. I even use Google PPC to estimate organic search engine traffic! Website owners would do well to follow your lead and create a base, and then test off that base in regards to advertising. Jeff
Re: Readers, Money or SEO? Which comes first? - Hi Chris, I like your passion on the subject; I would have to agree with you on this one. Our company is finding Google is starting to look at content more. Links & Link Value are far more important....but Google is giving link value to sites that have quality content. I read a leaked report from Google a while back that explained how Google manually reviews sites. They have 1,000's of outsourced employees that go through sites one by one and rank them on many different levels. Once a site like Mashable is ranked a certain way, that value sticks with them. That is why no matter what Mashable, techcrunch, Amazon, etc... put out they rank well for. Obviously they all have incredible links but Google has given them link value based on who they are. Obviously the idea of quality content is nothing new, just seems like it has gotten lost in the SEO world. Jeff


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Improve Your Time Management

In the Year 2020 . . . Process

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.