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What is Reputation Management?

Guest post by: Chris Pracy

Article Overview: Reputation management is monitoring and dealing with what other people are saying about you or your business. With the massive explosion of people using the internet in recent years, online reputation management in particular has become a key area for many businesses, large and small. At its most basic level, online reputation management involves typing your own name or company name into the search engines and looking at the results. You can also set up Google Alerts for specific terms so you get notified when anything is published containing these, so you don’t have to remember to do it manually.

What is Reputation Management?

Reputation management is monitoring and dealing with what other people are saying about you or your business.

With the massive explosion of people using the internet in recent years, online reputation management in particular has become a key area for many businesses, large and small.

At its most basic level, online reputation management involves typing your own name or company name into the search engines and looking at the results.

You can also set up Google Alerts for specific terms so you get notified when anything is published containing these, so you don’t have to remember to do it manually.

Why does your reputation matter?

There are millions of blogs, review sites and Twitter accounts posting fresh content every day. Do you know if any of these are criticising you or your company?

Reputation management matters because most businesses and individuals have worked hard to get where they are. The reality is your reputation can be seriously harmed in the blink of an eye and online especially, bad news can travel fast.

Years of blood, sweat and tears can be put at risk by someone with a small amount of SEO knowledge posting criticism of you and it finding its way to the top of the search engine results.

How does reputation management work?

Reputation management in online terms works in two main ways. Firstly it can be used to populate the search engine results with positive articles and news about you and your business if you’re not currently appearing.

Secondly, and perhaps more importantly, if there’s anything negative appearing when you search for your name or your business name online, reputation management can be used to drive the bad results onto the second page or lower so that when people Google you, they will see at least 10 positive things on page one.

Online reputation management can also work by looking at industry forums, review sites and social media for mentions of your/your company name and ensuring any false information is removed and complaints are responded to quickly and professionally.

Who is reputation management for?

Most businesses and individuals could benefit from some form of reputation management.

• Are you mentioned in the search engine results at all when you type in your name/company name?
• Are you or your business being bad-mouthed online?
• Do you not have the time to check all the online channels to see what people are saying?
• Have visits to your website dropped significantly without apparent reason?
• Do you want to promote yourself as an expert in your field?

No business or individual can afford to ignore what people are saying about them online or offline. Sometimes not being spoken about at all is worse than being criticised so if you find nothing when you Google yourself, it’s time to get proactive with your online reputation.

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Article Tags: personal pr, reputation management



Related Forum Posts
Re: Managing Your Brand - Yes that is why Reputation Management came into existence. When people search your business they shouldn't get anything that can harm your business image. It is better to keep a good image over each channel people are using.
No B.S. Time Management - A great book I read on Time Management is No B.S. Time Management for Entrepreneurs by Dan Kennedy.
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Which kind of industries are you interested in? - Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.
HRPreneur - Hi everyone, I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's. Below is a summary about HRP; Who We Are: HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company! Mission: HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate! Vision: To inspire and warrant SME's reach their full competency! Cost Effectiveness: We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone We will provide you additional cost efficiencies through our services Services: • Strategic Human Resources Planning • Organizational Redesign • Change Management • Organizational Culture Development • Employee Engagement Programs • Leadership Assessment and Development • Compensation Design • Talent Acquisition • Assimilation and On-Boarding • Performance Management • Talent Management & Succession Planning • Human Resources Due Diligence • Human Resources Audit • Full Service HR Outsourcing


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