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Chris Pracy Articles

Guest post by: Chris Pracy

Online Copywriting Plan – 5 Steps to Writing Your Business Website - Click To Read Article
Getting people to find your website is one thing, but what do they do when they get there? If you've cobbled together some online copy and put it on your website, the chances are you've scored a massive own goal and are playing into the hands of your competitors. Why? Because there are 5 key steps to good business website copywriting that you've probably overlooked;

Your Career, Your Responsibility - Individual Branding - Click To Read Article
Individual branding is critical if you want to progress your career - who’s in control of your reputation at work - you or your colleagues? If you don’t take a proactive approach to building your personal brand in the workplace, you’ll soon find that others do it for you. Whatever you want your reputation to be, you need to have a plan of action in place so that others perceive you in this way. If you sit back and do nothing your colleagues will either consciously or sub-consciously pigeon-hole you. And once you become known as a certain ‘type of person’ it’s difficult to change the way others think of you.

Using Personal PR to Beat off the Competition to a High Level Job - Click To Read Article
In the current economic climate, using personal PR to secure a high level job has become more important than ever, given the high numbers of applicants for each post. How do you go about positioning yourself with personal PR in order to fend off the competition for a role you really want? Read on below to discover our step-by-step guide to using personal PR to give yourself the best opportunity of being successful in your job hunt.

What is Reputation Management? - Click To Read Article
Reputation management is monitoring and dealing with what other people are saying about you or your business. With the massive explosion of people using the internet in recent years, online reputation management in particular has become a key area for many businesses, large and small. At its most basic level, online reputation management involves typing your own name or company name into the search engines and looking at the results. You can also set up Google Alerts for specific terms so you get notified when anything is published containing these, so you don’t have to remember to do it manually.

Personal Branding – How to Influence the Way Others See You - Click To Read Article
There’s no doubt that personal branding has really come to the fore since everyone started going online and using social media sites like Facebook, Twitter and LinkedIn. Is personal branding just another buzz phrase or something you should be paying attention to?

How to Differentiate Yourself and Stand Out in Your Market Place - Click To Read Article
If you work in a large organisation it can be hard to differentiate yourself from your colleagues in order to progress your career. How you handle your personal reputation will go a long way into shaping how you’re perceived by colleagues and management in your workplace. For many people a job is just a job. If you’re keen to get ahead and be noticed by the people who matter, you need to demonstrate that you have rare qualities.

The Death of the Anonymous Citizen Journalist - Click To Read Article
On-line reviewers need to be more wary than they might think when it comes to expressing their views on the web. There could be a price to pay...

Using PR to Generate Sales - Click To Read Article
Good PR is an excellent way to generate additional sales for your business. For online businesses, the benefits are even more tangible and easier to achieve.

The Growing Importance of Personal PR within Business - Click To Read Article
Personal PR is becoming a very important part of how individuals are perceived within the businesses and industries they work as well as by consumers.

Increase your Personal PR at Work - Click To Read Article
If you’re looking to get ahead at work and raise awareness of your abilities, read our top tips on how to increase your personal PR at work now.

8 Steps to Personal PR - Click To Read Article
DIY personal PR is great way for ambitious entrepreneurs to get themselves exposure, especially when they have more time than money.

What is Personal Branding? - Click To Read Article
Want to know more about personal branding and the benefits it could bring to your business? Read on…

What Happens if Your Name is Searched on Google? - Click To Read Article
There are any number of reasons why someone may want to search for your name on Google, including; Potential clients looking for more information Potential employers trying to find out about you Recruitment agencies making checks Media outlets searching for background information on you With such vast volumes of information available on the internet, it’s little wonder that it’s the first port of call for the majority of people when they want to find out more about an individual.

The Benefits of Personal PR - Click To Read Article
A professionally planned and targeted personal PR campaign will deliver professional benefits and more. By focusing clearly on your aims and objectives from the outset, your chances of personal PR success will increase dramatically.

What’s Your Personal PR Plan? - Click To Read Article
Personal PR is becoming more and more important in business today and when you want to build a personal brand, there are a number of different areas you can work on to raise your profile. If you don’t already have a personal PR plan in place, we’ve explained some of the main things you should consider below. You may want to embrace all of these or maybe just one or two, it all depends on your personal PR object





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