Kindergarteners The Original Brand Gurus
Kindergarteners The Original Brand Gurus
Number One:
They know what they want to be when they grow up.
For a 5-year-old, there’s no hesitation in answering this question. No qualifying parameters without a solution. No hemming and hawing, as you will find with most thirty-somethings and up. Just a simple straightforward answer. A fireman. A teacher. A doctor.
As adults, the choices get much more complicated — or so they seem — and we tend to waver in our decisiveness. We try to be whatever fits the opportunities available and lose ourselves in the process. What do you want to be when you grow up?
Number Two:
They spend a great deal of their time creating that reality.
If 5-year-old Jane wants to be a doctor, she does everything she can to become a doctor. She asks for the doctor’s bag and stethoscope for Christmas. She practices on her dolls and her friends. She draws pictures of herself as a doctor. She imagines herself as a doctor. She tells everyone who’ll listen that she’s going to be a doctor when she grows up.
The same should be true for any adult trying to build their brand. Live it. Breathe it. Dream it. Talk about it.
Number Three:
A 5-year-old will tell you flat out what he’s good at.
And he can tell you in about 10 seconds. No modesty. No shyness at that age. If you ask them, they’re right up there with Picasso, Pavarotti, and Michael Jordan. When they are good at something, they aren’t afraid to own it and even show it off.
As an adult, what are your skills? Can you list them quickly off the top of your head? What if you unexpectedly met the boss in the elevator and he asked you what your top 5 skills were. Could you answer him quickly and fluidly? Or would you say something and then curse yourself after he got off the elevator and you realized that you forgot to mention your most significant skills?
Number Four:
They do everything 100%.
At 5, you seldom see a child hold back emotionally. When they play a video game, they play to win. When they are on the soccer field, they sink their whole heart into it. They wholly focus on their objective.
If you truly want to succeed in your profession, you have to do the same. 100% whole hearted effort. Passion, focus, and stamina are what make the difference.
This is the wisdom of a kindergartener.
1. Know what you want to accomplish.
2. Create that reality: in your words, your actions,
and your mind.
3. Be familiar with your skills.
4. Go for it.
Kindergarteners The Original Brand Gurus - To learn more about this author, visit Andrea O'Neill's Website.
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Kids have it nailed. If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old. Bring some paper and a crayon to take notes, and you might just learn how to succeed in business.
Number One:
They know what they want to be when they grow up.
For a 5-year-old, there’s no hesitation in answering this question. No qualifying parameters without a solution. No hemming and hawing, as you will find with most thirty-somethings and up. Just a simple straightforward answer. A fireman. A teacher. A doctor.
As adults, the choices get much more complicated — or so they seem — and we tend to waver in our decisiveness. We try to be whatever fits the opportunities available and lose ourselves in the process. What do you want to be when you grow up?
Number Two:
They spend a great deal of their time creating that reality.
If 5-year-old Jane wants to be a doctor, she does everything she can to become a doctor. She asks for the doctor’s bag and stethoscope for Christmas. She practices on her dolls and her friends. She draws pictures of herself as a doctor. She imagines herself as a doctor. She tells everyone who’ll listen that she’s going to be a doctor when she grows up.
The same should be true for any adult trying to build their brand. Live it. Breathe it. Dream it. Talk about it.
Number Three:
A 5-year-old will tell you flat out what he’s good at.
And he can tell you in about 10 seconds. No modesty. No shyness at that age. If you ask them, they’re right up there with Picasso, Pavarotti, and Michael Jordan. When they are good at something, they aren’t afraid to own it and even show it off.
As an adult, what are your skills? Can you list them quickly off the top of your head? What if you unexpectedly met the boss in the elevator and he asked you what your top 5 skills were. Could you answer him quickly and fluidly? Or would you say something and then curse yourself after he got off the elevator and you realized that you forgot to mention your most significant skills?
Number Four:
They do everything 100%.
At 5, you seldom see a child hold back emotionally. When they play a video game, they play to win. When they are on the soccer field, they sink their whole heart into it. They wholly focus on their objective.
If you truly want to succeed in your profession, you have to do the same. 100% whole hearted effort. Passion, focus, and stamina are what make the difference.
This is the wisdom of a kindergartener.
1. Know what you want to accomplish.
2. Create that reality: in your words, your actions,
and your mind.
3. Be familiar with your skills.
4. Go for it.
Kindergarteners The Original Brand Gurus - To learn more about this author, visit Andrea O'Neill's Website.
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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 Andrea O'Neill (Visit Andrea's Website) Corporate Brand Strategist And Executive Marketing Coach. The intellectual property contained in this document is the sole property of the author. No portions of this newsletter may be reproduced without the sole permission of the author. © Andrea O'Neill.
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