Performance Metrics
Performance Metrics
How do you know if your brand development efforts are successful?
How do you know which strategies create the greatest return on investment?
The only way to answer these questions accurately is through Performance Metrics. Performance Metrics catalog and compare statistical data at key points in the development process. Through comparative analysis of data tracked prior to, during, and after a period of brand development efforts, it is possible to accurately gauge the value of the endeavor. In addition to tracking results, the information can serve in many areas:
Prioritization of marketing funds
Greater awareness of market perceptions
Appropriate budget allocations
Predictability of seasonal or other external influencers
The methods for tracking specific data, and for determining what data to track vary from company to company. Following is a list of classic performance metrics.
Acquired / Lost Customers
Customer Retention
Awareness/Recall/Recognition
Buying Rate/Variety
Brand Premium/Advantage
Penetration
Purchase Frequency
Purchase Size
Purchase Cycle
Sales Rate
Community Impact (PR Value)
Brand Loyalty
Referral Index
Market Share
Advertising Impact
Brand Preference
Customer Satisfaction
Brand Regard
Inventory Turns
Performance Metrics - To learn more about this author, visit Andrea O'Neill's Website.
Like this article? Share it with your friends
How do you know if your brand is strong?
How do you know if your brand development efforts are successful?
How do you know which strategies create the greatest return on investment?
The only way to answer these questions accurately is through Performance Metrics. Performance Metrics catalog and compare statistical data at key points in the development process. Through comparative analysis of data tracked prior to, during, and after a period of brand development efforts, it is possible to accurately gauge the value of the endeavor. In addition to tracking results, the information can serve in many areas:
Prioritization of marketing funds
Greater awareness of market perceptions
Appropriate budget allocations
Predictability of seasonal or other external influencers
The methods for tracking specific data, and for determining what data to track vary from company to company. Following is a list of classic performance metrics.
Acquired / Lost Customers
Customer Retention
Awareness/Recall/Recognition
Buying Rate/Variety
Brand Premium/Advantage
Penetration
Purchase Frequency
Purchase Size
Purchase Cycle
Sales Rate
Community Impact (PR Value)
Brand Loyalty
Referral Index
Market Share
Advertising Impact
Brand Preference
Customer Satisfaction
Brand Regard
Inventory Turns
Performance Metrics - To learn more about this author, visit Andrea O'Neill's Website.
Like this article? Share it with your friends
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the Top 20 Most Influential Training Professionals. Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nations Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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 Andrea O'Neill (Visit Andrea's Website) Corporate Brand Strategist And Executive Marketing Coach. The intellectual property contained in this document is the sole property of the author. No portions of this newsletter may be reproduced without the sole permission of the author. © Andrea O'Neill.
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