…Primarily because the workplace just isn’t what it used to be.
For those working inside the corporate world, job security is almost non-existent. According to research data from Monster.com, only 26% of employees are confident in their job security, 54% are currently looking for their next job, and 90% of those polled have considered making a career change in the last year. Gone are the days of long-term pension plans and corporate loyalty. Today’s workplace is filled with layoffs and cutbacks.
The net result of this radical shift in corporate culture is a new paradigm toward individualization and self-promotion. Those who wish to stay above the lay-off cuts have to find new ways to differentiate themselves. They have to find creative ways to let their talents shine brightly enough to stand out among their peers. Personal Branding creates a platform from which to communicate your strengths to your team members, your employer, and your clients.
For those who have already been laid off, Personal Branding is the key to landing the next opportunity. In today’s job search, you are competing with thousands of other applicants. Most employment opportunities are found in online searches where the volume of applicants is staggering. Often in these situations, you won’t even have a chance to differentiate yourself in the visual presentation of your résumé. Your entire work history is reduced to plain text statistics in an online form. Personal Branding helps you tie together the links of your professional history and punch up your key assets into concise, clear bullet points.
And finally, for those who have abandoned the corporate lifestyle and have ventured down the entrepreneurial path, Personal Branding is the key to rising above your competition and getting customers. The Internet has paved the way for you to reach across the globe to connect with clients in any location, but it has done the same for your competitors. You no longer compete just with those in your vicinity, but with the worldwide market. To find success as an entrepreneur or independent professional, you must be able to target your audience and communicate a compelling reason why they should do business with you.
Personal Branding is the process of discovering your key personal and professional assets in an objective process and communicating them passionately to the audience that needs what you have. Whether you want to keep your job, rise up in your current environment, find the right fit in a new environment, or get new customers for your business, Personal Branding is the path to success.
Why is Personal Branding Important in Todays Economy - To learn more about this author, visit Andrea O'Neill's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
How to Use Personal Branding for a Competitive Edge
|
| |
Personal branding is something that has been done by a number of well known people. Some of the most well known among them are Oprah Winfrey and Donald Trump. Personal branding is something that will give you a comp...
|
Personal Branding Tip
|
| |
Personal Branding Tip: We have moved from a selling world to a buying world. People want to do their homework and then make a decision. That’s where branding comes in. Branding is More Important than Sales. Sales is...
|
The definition of branding
|
| |
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small b...
|
Building A Better Brand in the New Year
|
| |
The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourag...
|
Branding for Nation Export Competitiveness
|
| |
When the export economy of a country faces competitive pressures, what is the solution? As reported in the Taipei Times, according to a leading economic think tank in Chinese Taipei, the answer is branding.
|
|
|
Andrea O'Neill
(Visit Andrea's Website)
Corporate Brand Strategist And Executive
Marketing Coach. The intellectual property
contained in this document is the sole
property of the author. No portions of
this newsletter may be reproduced without
the sole permission of the author. ©
Andrea O'Neill.
|
|
|
Andrea O'Neill's
Complete
List Of
Branding
Articles
|
|
|
If you enjoyed this article, get Andrea O'Neill's Complete List of Branding Articles For FREE!
|
| |
|
|
|