Drivers Seat The REAL First Step to Making Your Business Irresistible
Drivers Seat The REAL First Step to Making Your Business Irresistible
The REAL First Step to Making Your Business Irresistible by Kim Castle, BrandU®
Many people seem to think that the answer to creating their successful business lies in a book, a program, a system... a guru. While each of these have great merit and can inch you forward to the next level of wealth and freedom, they are not where you actually start.
Unfortunately, this first step is often glossed over, taken for granted, assumed, and if even identified... discounted as divine guidance. Yet it’s the one guaranteed step that will ALWAYS determine if customers pass you by or find your business irresistible.
This step is the first brick in your foundation, the first pebble laid in your path...the first law. Once firmly in place, it holds everything in your business together and is the fuel that will give you lift off... over and over again.
You’re probably asking yourself, “If this first step is so darn critical... why is it often missed?”
Great question. My answer, “People have forgotten how.”
With so many things coming at you as an entrepreneur—so much information to wade through, so many possibilities, so many win or lose decisions every moment—each day could seem like you’re in a do-or-die (translated means stop and go get a job) war.
Heck, even I find myself forgetting in isolated moments of weakness and disappointment...in results...and yes...in myself.
But the thing that instantly brings me back to the place of illumination every single time is the very same thing that enables you to persevere to deliver a product or service that will make the lives of people who buy from you better.
It’s the fail-safe button that enables you to turn on the “law of attraction” and turn low value into high value. It’s the magical elixir injected into the core of your business that makes people want it.
It isn’t found in a book, a program, a system... or especially in a guru. It’s found in... you.
Belief... is the “real” first step to making your business irresistible. Without unwavering belief, any applied program, system or modeling will eventually implode on you.
Belief:
• Acceptance by the mind that something is true or real, often underpinned by an emotional or spiritual sense of certainty
• A statement, principle, or doctrine that a person accepts as true
Not to be confused with... hope.
Hope:
• To have a wish to get or do something or for something to happen or be true,
• A chance that something desirable will happen or be possible
• Something that somebody wants to have or do or wants to happen or be true
Hope is bad for business... belief is its life blood.
Walt Disney, one of the most influential and innovative entrepreneurs of the twentieth century, said, “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” The Disney Company, despite it’s high and low points, is still one the biggest powerhouses in the world.
Steve Jobs, one of the most influential and innovative entrepreneurs of the twenty first century (and currently the largest shareholder of Disney), said, “Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”
In his 2005 Stanford Commencement speech, Jobs revealed what kept him going through challenging times when he said, "I’m convinced that the only thing that kept me going is that I loved what I did. You’ve got to find what you love."
That love is fueled by belief. As the theory of Unified Conscious Development (UCD) indicates, it is where the heart and mind are blended as one.
Despite being kicked off his own board, and working his way back in though his follow-up company NeXT, Jobs is leading Apple to be one of the most influential companies of our times. By the way, it is recognized the world over as a leader in its category—a true brand.
How? One thing... belief — clear, strong, unwavering, clear... did I say clear?
Unfortunately, you cannot manufacture belief for any sustainable amount of time. It takes so much energy to uphold, you run out of steam before you win the race.
You cannot pretend to believe because any adversity will send you running for the hills.
A belief is not merely an “idea” the mind possesses; it is an idea that possesses the mind.
With YOUR idea in place, here are the eight crucial points you need to have secured so that you remain a beacon of belief:
1) Manage Your Fear
When you think that you can’t, or you don’t have, or you don’t know...what do you do, you stop.
Without a 100% fail-proof process to transform ANY limiting thought into immediate action you will not be able to create a successful business. Note: Striving to eliminate fear is as fleeting as pretending to believe.
2) Define Your Vision
Once you have an idea, to ensure that it connects to customers and has a place to grow, you’ve got to attach it to a solid point out in the future that draws you forward. You are in charge and must set it in motion. Without converting the expanded nature of vision into a tangible form there is nothing solid to guide you. In order for your vision to serve you well it must be VERY specific.
3) Delineate The Form
There is the specific structure that your business or businesses take in order to serve your vision. The structure acts as a house to provide your products, services, the people who work there, including you, shelter. This should incorporate your overall structure and the products you sell.
Note: One vision, one business is not necessary true. Often it’s one vision, many businesses.
4) Rate The Merits
This is where you take an honest look at your idea, your ability, your idea’s bearing on a market, what it will take for you to make it happen AND what you are willing to commit to accomplish it. This is should also include market feasibility and revenue model.
5) Take An Inventory
Take stock of all that you have at this specific moment. This helps you clearly see what you already have to assist you in making your business materialize from the unseen belief to reality. This should include where you came from, where you are at, what you have in front of you, and what’s accessible to you.
Note: This is where you have to be sure hope doesn’t rear its hopeful little head.
6) Expose the Gap
Bring to light the difference between where you are now and where you want to get. In order to know the next step to take for your business, you have to clearly see what is missing. Attaining success in business you are forever closing the gap.
7) Define Your Focus
If you have many things in front of you to do, what you do you chose to do? There’s a high probability that you won’t do anything. Or at very least not implement the right thing first. You must use your natural skill set, your knowledge, your aptitude and your resources to make your focus work for you.
8) Flip the Switch
The room is still dark, unless the light is turned on. You have to take action and actually flip the switch. With the other seven points in place, its ea*sy to generate a profound sense of belief in your business so much so that it propels you forward, attracts all the customers you can imagine and you find a business that you love.
You already have the power to believe. It’s an inalienable right of being an entrepreneur. You simply have to Turn Up the Power.
© Castle Montone, Limited
Drivers Seat The REAL First Step to Making Your Business Irresistible - To learn more about this author, visit Kim Castle's Website.
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Driver's Seat:
The REAL First Step to Making Your Business Irresistible by Kim Castle, BrandU®
Many people seem to think that the answer to creating their successful business lies in a book, a program, a system... a guru. While each of these have great merit and can inch you forward to the next level of wealth and freedom, they are not where you actually start.
Unfortunately, this first step is often glossed over, taken for granted, assumed, and if even identified... discounted as divine guidance. Yet it’s the one guaranteed step that will ALWAYS determine if customers pass you by or find your business irresistible.
This step is the first brick in your foundation, the first pebble laid in your path...the first law. Once firmly in place, it holds everything in your business together and is the fuel that will give you lift off... over and over again.
You’re probably asking yourself, “If this first step is so darn critical... why is it often missed?”
Great question. My answer, “People have forgotten how.”
With so many things coming at you as an entrepreneur—so much information to wade through, so many possibilities, so many win or lose decisions every moment—each day could seem like you’re in a do-or-die (translated means stop and go get a job) war.
Heck, even I find myself forgetting in isolated moments of weakness and disappointment...in results...and yes...in myself.
But the thing that instantly brings me back to the place of illumination every single time is the very same thing that enables you to persevere to deliver a product or service that will make the lives of people who buy from you better.
It’s the fail-safe button that enables you to turn on the “law of attraction” and turn low value into high value. It’s the magical elixir injected into the core of your business that makes people want it.
It isn’t found in a book, a program, a system... or especially in a guru. It’s found in... you.
Belief... is the “real” first step to making your business irresistible. Without unwavering belief, any applied program, system or modeling will eventually implode on you.
Belief:
• Acceptance by the mind that something is true or real, often underpinned by an emotional or spiritual sense of certainty
• A statement, principle, or doctrine that a person accepts as true
Not to be confused with... hope.
Hope:
• To have a wish to get or do something or for something to happen or be true,
• A chance that something desirable will happen or be possible
• Something that somebody wants to have or do or wants to happen or be true
Hope is bad for business... belief is its life blood.
Walt Disney, one of the most influential and innovative entrepreneurs of the twentieth century, said, “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” The Disney Company, despite it’s high and low points, is still one the biggest powerhouses in the world.
Steve Jobs, one of the most influential and innovative entrepreneurs of the twenty first century (and currently the largest shareholder of Disney), said, “Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”
In his 2005 Stanford Commencement speech, Jobs revealed what kept him going through challenging times when he said, "I’m convinced that the only thing that kept me going is that I loved what I did. You’ve got to find what you love."
That love is fueled by belief. As the theory of Unified Conscious Development (UCD) indicates, it is where the heart and mind are blended as one.
Despite being kicked off his own board, and working his way back in though his follow-up company NeXT, Jobs is leading Apple to be one of the most influential companies of our times. By the way, it is recognized the world over as a leader in its category—a true brand.
How? One thing... belief — clear, strong, unwavering, clear... did I say clear?
Unfortunately, you cannot manufacture belief for any sustainable amount of time. It takes so much energy to uphold, you run out of steam before you win the race.
You cannot pretend to believe because any adversity will send you running for the hills.
A belief is not merely an “idea” the mind possesses; it is an idea that possesses the mind.
With YOUR idea in place, here are the eight crucial points you need to have secured so that you remain a beacon of belief:
1) Manage Your Fear
When you think that you can’t, or you don’t have, or you don’t know...what do you do, you stop.
Without a 100% fail-proof process to transform ANY limiting thought into immediate action you will not be able to create a successful business. Note: Striving to eliminate fear is as fleeting as pretending to believe.
2) Define Your Vision
Once you have an idea, to ensure that it connects to customers and has a place to grow, you’ve got to attach it to a solid point out in the future that draws you forward. You are in charge and must set it in motion. Without converting the expanded nature of vision into a tangible form there is nothing solid to guide you. In order for your vision to serve you well it must be VERY specific.
3) Delineate The Form
There is the specific structure that your business or businesses take in order to serve your vision. The structure acts as a house to provide your products, services, the people who work there, including you, shelter. This should incorporate your overall structure and the products you sell.
Note: One vision, one business is not necessary true. Often it’s one vision, many businesses.
4) Rate The Merits
This is where you take an honest look at your idea, your ability, your idea’s bearing on a market, what it will take for you to make it happen AND what you are willing to commit to accomplish it. This is should also include market feasibility and revenue model.
5) Take An Inventory
Take stock of all that you have at this specific moment. This helps you clearly see what you already have to assist you in making your business materialize from the unseen belief to reality. This should include where you came from, where you are at, what you have in front of you, and what’s accessible to you.
Note: This is where you have to be sure hope doesn’t rear its hopeful little head.
6) Expose the Gap
Bring to light the difference between where you are now and where you want to get. In order to know the next step to take for your business, you have to clearly see what is missing. Attaining success in business you are forever closing the gap.
7) Define Your Focus
If you have many things in front of you to do, what you do you chose to do? There’s a high probability that you won’t do anything. Or at very least not implement the right thing first. You must use your natural skill set, your knowledge, your aptitude and your resources to make your focus work for you.
8) Flip the Switch
The room is still dark, unless the light is turned on. You have to take action and actually flip the switch. With the other seven points in place, its ea*sy to generate a profound sense of belief in your business so much so that it propels you forward, attracts all the customers you can imagine and you find a business that you love.
You already have the power to believe. It’s an inalienable right of being an entrepreneur. You simply have to Turn Up the Power.
© Castle Montone, Limited
Drivers Seat The REAL First Step to Making Your Business Irresistible - To learn more about this author, visit Kim Castle's Website.
Like this article? Share it with your friends
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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