My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”
After several minutes of listening to her get her disappointments off her chest, both of the people she’s hired and in herself for the way she handled them, I told her what I always tell my clients, “There are no wrong steps, only better ones.”
The ability to see the power in where you are currently at in your business lies in how you look at the steps that got you to this point and your vision of the future.
It’s an attitude adjustment of the n*ow and is vital to insuring your success moving forward— especially as you’re developing a brand.
Skipping the rah rah and the woo woo of positive thinking, which is still underrated, he*re are four ways to make the most of each and every step you take in your business.
Every Step Got You Here— It’s easy to see the mistakes and the mishaps that you’ve made as bad when you want to be in a different position. Every person you’ve met, every decision you’ve made, and every wall that you’ve hit has been crucial in establishing your base of knowledge. It is precisely this foundation of know-how that enables you to make your next decision. I’ve learned more from a “D” on a test than an “A”. It’s a fact, you learn more from mistakes than from successes.
The paradigm shift: Success is how you experience each step and not the step itself.
Create a Trusted Power Team— Despite the good intentions of multiple hats wearing entrepreneurs around the world, a successful business is NEVER created alone. By establishing a team of people whose intention, vision, and approach match yours, you will be confident that you have people that you can bounce ideas off of and run decisions by. As you strengthen this confidence, your ability to take bigger risks and faster steps will surprise you and will pay off b*ig time.
The paradigm shift: Assembling a trusted team to help you gain more confidence in yourself.
Know Where You Are Heading— 80% my clients who were fearful of making a wrong step, didn’t have a clear idea of where they wanted their business to be— beyond “I just want to make mo*ney, or “I just want to be famous.” 15% didn’t know that they could choose it ahead of time, and the remaining 5% just didn’t care. This is by far the issue that I find takes down most small businesses today— no vision. Without a clear understanding of why your business exists, your path to get “there” is long, unclear, and plagued with 'mistakes.' By having a b*ig vision, you don’t even need to know the step right in front of you.
The paradigm shift: The small steps in front of you only mean something to the b*ig picture head.
This is why branding is so important in business. Done right, branding sets the path right in front of you by establishing the b*ig picture. Define your brand right from the beginning.
Enjoy the Journey—When it comes to moving forward in your business or personal life, this has never been so true. There are times in my business that I get overwhelmed, frustrated, and even scared— especially when I extend myself outside the bounds of my own closely held comfort zones. But each and every time, I eventually realize how hard I made it on myself needlessly.
The paradigm shift, “every step of the journey IS the journey. If you can’t enjoy that, then what are you here for.”
By combining the wisdom you gained from the past, with your vision of the future, and the confidence of yourself in the n*ow, you simply cannot make a mistake. There is no such thing.
No go out there and take steps, and remember, “there are no wrong steps, only better ones.”
© Castle Montone, Limited
No More Wrong Steps How to Make the Most of Each Step You Take for Your Business - To learn more about this author, visit Kim Castle's Website.
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Kim Castle
(Visit Kim's Website)
With nearly two decades in the advertising
and design business, with clients like
Domino's Pizza, General Motors, Direct TV,
Pedigree, Wolfgang Puck, Higher Octave
Music, Hollywood Celebrity Products,
Disney, and Paramount, as well as
thousands of entrepreneurs around the
world define, structure, communicate, and
position their business for greater
profits, BrandU(R) co-creators Kim Castle
and W. Vito Montone discovered that
entrepreneurs could experience the same
power that big brands command for a
fraction of the cost with the world's only
process-based results-drive Integral
approach to business creation.
BrandU(R) is helping entrepreneurs grow
with the power of extreme clarity from
idea...to brand...to market(TM) and
helping one million entrepreneurs become
successful and whole so that they can make
a difference in the world. Are you one of
them?
If you want to experience clarity all the
way to the bank(TM), get started now at http://www.brandu.com.
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