Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?!
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes?
Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned?
You are not alone!
Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like.
I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
Follow me…
Recalling the TV shows I watched when I played “sick” from school, shows like Bonanza and The Lucy Show (when she worked at a bank with Mr. Moonie), there was something that stayed with me— a real relationship between the customer and the merchant. Whether is was the general store in Bonanza, or the local bank where Lucy worked, the merchants knew their customers personally.
Today, it’s not the same.
The “information age” has bought us “more” of everything. Whether through the computer software or the Internet itself, more things, more knowledge, more experiences and an endless capacity to reach people around the world is at our finger tips. However, with all this “more,” we’ve overlooked something that is critically… less.
It’s not your fault. It’s no one person’s fault really— it’s simply a by-product of a passing age. We lost focus and let it grow unattended.
We’ve let the integrity that comes from being personally connected to our customer slip away.
We’ve been blinded by the “perception” of connection rather the visceral “reality” of it.
Computers and the Internet have brought us amazing leveraged productivity and distribution. We can reach anyone at work, home on their phone— anywhere. We can deliver our products digitally and with less effort.
Does this mean we have a personal connection that enables a sense of integrity with every single person we reach? Sadly, no.
Big companies have made headlines with their scandals— Adelphia, MCI and Enron were ALLOWED to happen due to the separation caused by “productivity”, company heads and stockholders. The customer is then even further away through agencies and layers of distributors. “They” were separate from their customer connection or its impact in the customer’s lives.
This leaves customers yearning for the days of yore… at least the deep personal connection that was present in every transaction.
As an entrepreneur YOU have the advantage. You have a shorter path to the customer and absolutely no excuse to not use the “information age” to its maximum potential.
The real secret to excelling in business today is how you create connection and maintain integrity with your customers.
Instead of holding on to the “old” model of pushing as many “things” to as many people as possible and hoping for the best, INSTEAD use the Internet to connect to as many “people” as possible on a person-to-person basis and subsequently offer them what you offer.
This approach will bring us all back to the days of the general store when customers bought their soap from someone who cared about how the soap fit into their lives. And usher in a new model where a person purchases from a company they know through experience, embrace their uniqueness, and cared about the principles it reflects.
This is branding at its best. It’s what we call making business deeply personal™.
These are the very qualities that should be coming through your brand loud and laser clear. It’s what will make someone choose your business over another.
And it’s so easy to do. If you know how.
The next time your in line at the bank, picking up your clothes, or even searching on the web, remember the new face of business is really an old one. It comes down to the connection with each individual person. It always has been. It always will. We just forgot.
Remembering this every day, whether you are a customer or a business owner will give you a leg up because everyone wants to connect… with integrity.
© Castle Montone, Limited
The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today - To learn more about this author, visit Kim Castle's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
|
| |
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?!
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barr...
|
|
Secret #2 – Symptoms Not the Cause
|
| |
So did you take me up on my challenge from last time? Did you give yourself permission to have what it is that you want out of life? How does it feel? What - you say you didn’t do it? Let me guess, you allowed that ...
|
|
Our Real Competition
|
| |
Our real competition is not other financial institutions or advisors. It's something far more pernicious and harder to fight.
|
|
The secret to success
|
| |
Most people who say they want to succeed, go around all their life looking for some "secret" that people like me are sure to know. They just know that if they ever learn that "secret" they will be successful, too.
...
|
|
The Secret
|
| |
Smoke and Mirrors?
|
 |
Related Businesses - Evan Elite Authors |
|
David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business.
David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|
Accessible Business Consultants
Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring.
He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started.
Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website |
|
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
|
Vwodek Wojczynski
Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business.
Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland.
His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted.
Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally.
His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business.
He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website |
|
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations,
networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business
ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|
Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|
Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Kim Castle
(Visit Kim's Website)
With nearly two decades in the advertising
and design business, with clients like
Domino's Pizza, General Motors, Direct TV,
Pedigree, Wolfgang Puck, Higher Octave
Music, Hollywood Celebrity Products,
Disney, and Paramount, as well as
thousands of entrepreneurs around the
world define, structure, communicate, and
position their business for greater
profits, BrandU(R) co-creators Kim Castle
and W. Vito Montone discovered that
entrepreneurs could experience the same
power that big brands command for a
fraction of the cost with the world's only
process-based results-drive Integral
approach to business creation.
BrandU(R) is helping entrepreneurs grow
with the power of extreme clarity from
idea...to brand...to market(TM) and
helping one million entrepreneurs become
successful and whole so that they can make
a difference in the world. Are you one of
them?
If you want to experience clarity all the
way to the bank(TM), get started now at http://www.brandu.com.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
