The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes?
Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned?
You are not alone!
Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like.
I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
Follow me…
Recalling the TV shows I watched when I played “sick” from school, shows like Bonanza and The Lucy Show (when she worked at a bank with Mr. Moonie), there was something that stayed with me— a real relationship between the customer and the merchant. Whether is was the general store in Bonanza, or the local bank where Lucy worked, the merchants knew their customers personally.
Today, it’s not the same.
The “information age” has bought us “more” of everything. Whether through the computer software or the Internet itself, more things, more knowledge, more experiences and an endless capacity to reach people around the world is at our finger tips. However, with all this “more,” we’ve overlooked something that is critically… less.
It’s not your fault. It’s no one person’s fault really— it’s simply a by-product of a passing age. We lost focus and let it grow unattended.
We’ve let the integrity that comes from being personally connected to our customer slip away.
We’ve been blinded by the “perception” of connection rather the visceral “reality” of it.
Computers and the Internet have brought us amazing leveraged productivity and distribution. We can reach anyone at work, home on their phone— anywhere. We can deliver our products digitally and with less effort.
Does this mean we have a personal connection that enables a sense of integrity with every single person we reach? Sadly, no.
Big companies have made headlines with their scandals— Adelphia, MCI and Enron were ALLOWED to happen due to the separation caused by “productivity”, company heads and stockholders. The customer is then even further away through agencies and layers of distributors. “They” were separate from their customer connection or its impact in the customer’s lives.
This leaves customers yearning for the days of yore… at least the deep personal connection that was present in every transaction.
As an entrepreneur YOU have the advantage. You have a shorter path to the customer and absolutely no excuse to not use the “information age” to its maximum potential.
The real secret to excelling in business today is how you create connection and maintain integrity with your customers.
Instead of holding on to the “old” model of pushing as many “things” to as many people as possible and hoping for the best, INSTEAD use the Internet to connect to as many “people” as possible on a person-to-person basis and subsequently offer them what you offer.
This approach will bring us all back to the days of the general store when customers bought their soap from someone who cared about how the soap fit into their lives. And usher in a new model where a person purchases from a company they know through experience, embrace their uniqueness, and cared about the principles it reflects.
This is branding at its best. It’s what we call making business deeply personal™.
These are the very qualities that should be coming through your brand loud and laser clear. It’s what will make someone choose your business over another.
And it’s so easy to do. If you know how.
The next time your in line at the bank, picking up your clothes, or even searching on the web, remember the new face of business is really an old one. It comes down to the connection with each individual person. It always has been. It always will. We just forgot.
Remembering this every day, whether you are a customer or a business owner will give you a leg up because everyone wants to connect… with integrity.
© Castle Montone, Limited
The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today - To learn more about this author, visit Kim Castle's Website.
Like this article? Share it with your friends
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?!
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes?
Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned?
You are not alone!
Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like.
I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
Follow me…
Recalling the TV shows I watched when I played “sick” from school, shows like Bonanza and The Lucy Show (when she worked at a bank with Mr. Moonie), there was something that stayed with me— a real relationship between the customer and the merchant. Whether is was the general store in Bonanza, or the local bank where Lucy worked, the merchants knew their customers personally.
Today, it’s not the same.
The “information age” has bought us “more” of everything. Whether through the computer software or the Internet itself, more things, more knowledge, more experiences and an endless capacity to reach people around the world is at our finger tips. However, with all this “more,” we’ve overlooked something that is critically… less.
It’s not your fault. It’s no one person’s fault really— it’s simply a by-product of a passing age. We lost focus and let it grow unattended.
We’ve let the integrity that comes from being personally connected to our customer slip away.
We’ve been blinded by the “perception” of connection rather the visceral “reality” of it.
Computers and the Internet have brought us amazing leveraged productivity and distribution. We can reach anyone at work, home on their phone— anywhere. We can deliver our products digitally and with less effort.
Does this mean we have a personal connection that enables a sense of integrity with every single person we reach? Sadly, no.
Big companies have made headlines with their scandals— Adelphia, MCI and Enron were ALLOWED to happen due to the separation caused by “productivity”, company heads and stockholders. The customer is then even further away through agencies and layers of distributors. “They” were separate from their customer connection or its impact in the customer’s lives.
This leaves customers yearning for the days of yore… at least the deep personal connection that was present in every transaction.
As an entrepreneur YOU have the advantage. You have a shorter path to the customer and absolutely no excuse to not use the “information age” to its maximum potential.
The real secret to excelling in business today is how you create connection and maintain integrity with your customers.
Instead of holding on to the “old” model of pushing as many “things” to as many people as possible and hoping for the best, INSTEAD use the Internet to connect to as many “people” as possible on a person-to-person basis and subsequently offer them what you offer.
This approach will bring us all back to the days of the general store when customers bought their soap from someone who cared about how the soap fit into their lives. And usher in a new model where a person purchases from a company they know through experience, embrace their uniqueness, and cared about the principles it reflects.
This is branding at its best. It’s what we call making business deeply personal™.
These are the very qualities that should be coming through your brand loud and laser clear. It’s what will make someone choose your business over another.
And it’s so easy to do. If you know how.
The next time your in line at the bank, picking up your clothes, or even searching on the web, remember the new face of business is really an old one. It comes down to the connection with each individual person. It always has been. It always will. We just forgot.
Remembering this every day, whether you are a customer or a business owner will give you a leg up because everyone wants to connect… with integrity.
© Castle Montone, Limited
The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today - To learn more about this author, visit Kim Castle's Website.
Like this article? Share it with your friends
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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