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The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
Written by: Kim CastleArticle Overview: Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?! Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes? Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned? You are not alone! Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like. I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
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The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?!
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes?
Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned?
You are not alone!
Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like.
I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
Follow me…
Recalling the TV shows I watched when I played “sick” from school, shows like Bonanza and The Lucy Show (when she worked at a bank with Mr. Moonie), there was something that stayed with me— a real relationship between the customer and the merchant. Whether is was the general store in Bonanza, or the local bank where Lucy worked, the merchants knew their customers personally.
Today, it’s not the same.
The “information age” has bought us “more” of everything. Whether through the computer software or the Internet itself, more things, more knowledge, more experiences and an endless capacity to reach people around the world is at our finger tips. However, with all this “more,” we’ve overlooked something that is critically… less.
It’s not your fault. It’s no one person’s fault really— it’s simply a by-product of a passing age. We lost focus and let it grow unattended.
We’ve let the integrity that comes from being personally connected to our customer slip away.
We’ve been blinded by the “perception” of connection rather the visceral “reality” of it.
Computers and the Internet have brought us amazing leveraged productivity and distribution. We can reach anyone at work, home on their phone— anywhere. We can deliver our products digitally and with less effort.
Does this mean we have a personal connection that enables a sense of integrity with every single person we reach? Sadly, no.
Big companies have made headlines with their scandals— Adelphia, MCI and Enron were ALLOWED to happen due to the separation caused by “productivity”, company heads and stockholders. The customer is then even further away through agencies and layers of distributors. “They” were separate from their customer connection or its impact in the customer’s lives.
This leaves customers yearning for the days of yore… at least the deep personal connection that was present in every transaction.
As an entrepreneur YOU have the advantage. You have a shorter path to the customer and absolutely no excuse to not use the “information age” to its maximum potential.
The real secret to excelling in business today is how you create connection and maintain integrity with your customers.
Instead of holding on to the “old” model of pushing as many “things” to as many people as possible and hoping for the best, INSTEAD use the Internet to connect to as many “people” as possible on a person-to-person basis and subsequently offer them what you offer.
This approach will bring us all back to the days of the general store when customers bought their soap from someone who cared about how the soap fit into their lives. And usher in a new model where a person purchases from a company they know through experience, embrace their uniqueness, and cared about the principles it reflects.
This is branding at its best. It’s what we call making business deeply personal™.
These are the very qualities that should be coming through your brand loud and laser clear. It’s what will make someone choose your business over another.
And it’s so easy to do. If you know how.
The next time your in line at the bank, picking up your clothes, or even searching on the web, remember the new face of business is really an old one. It comes down to the connection with each individual person. It always has been. It always will. We just forgot.
Remembering this every day, whether you are a customer or a business owner will give you a leg up because everyone wants to connect… with integrity.
© Castle Montone, Limited
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- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Clothing Niche
- Yasunori, can you dig deeper into the clothing niche? e.g. Business Casual for people 6ft and taller (men only, women only or both).
Victoria Secret is big in Canada because they don't have retail Stores here and the only way to get their product in Canada is thru online purchases. They have a great Hassle-free return policy too.
Re: HOw to market a B2B consulting company
- [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi]
B2B = Business to Business - You are marketing to other businesses.
B2C = Business to Consumer - You are marketing to consumers.
English teachers learn Japanese as Interns
- Yasunori, what about the many students that leave N. America to teach English in Japan. They may want to learn Japanese (maybe Business Japanese is a bit different) and the Japanese Business Culture.
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