|
|
Like this article? PLEASE +1 it! |  |
|
The Power of Four Understanding the Four Dimensions of Human Communications
Written by: Kim CastleArticle Overview: We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question.
 |
Free Download - The High Price of Gas Four Ways the Idea of Your Business Can Cost You Everything By Kim Castle |
The Power of Four Understanding the Four Dimensions of Human Communications
The Power of Four: Understanding the Four Dimensions of Human Communications. by W. Vito Montone, BrandU®
We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over.
But just maybe “how” is the wrong question. I mean, we know how, we’ve created the process that thousands of entrepreneurs are using worldwide and we continue to use it to start up new brands for ourselves and our partners (watch for some exciting announcements next month). Maybe the question should be “why?” “Why does it work?” is a more interesting question. It is the “why” that drives us to create processes for everything.
I love movies and books. I have hundreds of them in my library. Some I read or watch over and over. Why? They fit a feeling, situation or mood that I’m in. They inform and they inspire me. They are good stories. They connect with me. Why?
There is only one reason perennial stories work on us humans. They are “whole.”
I say that they are tales. A tale is a snap shot of something, a slice of life, a peek into a condition that in its full form makes no statement or conclusion. It just shows you something.
In my opinion there has certainly been quite a few good tales. But they all have one thing in common - they didn’t move me. Don’t get me wrong they were enjoyable, perhaps even poignant, but they didn’t give me a deep experience. Should the goal be to convince me to buy the movie or book and watch it over and over? I certainly think so. Brands you love have done that; they have shared a “whole” story with you.
Now think about marketing communications. Most of it may be enjoyable, may have shown you a snap shot of something, a slice of life, a peek into a condition that caught your attention. But did it last?
To be long lasting marketing communications must be “whole.” You must feel it deeply. It must address the whole of us. We don’t make buying decisions just on what somebody shows us. We go through a balanced four-dimensional decision-making process. It is no accident that our branding process is based on the four dimensional theory of manifestation called Unified Conscious Development.
The four filters of UCD must be applied to all aspects of communication, so that it can be perceived as whole and people can experience it fully.
The branding process addresses two sets of four – the four steps of the internal brand statement and the four steps of CLIC for external communications.
Here is the essence of the four filters that are applied to every thing we do and assure us that it is “whole”:
1) Clearly define the nature of the offering.
It doesn’t matter whether it is a company, a division, or a product - we need to understand the very simple nature of it. How is it thought of in the material world and what are its essential characteristics? Regardless of what we are communicating, we need the simplest understanding of what it is.
2) Share a fixed belief about it.
Nothing comes to life without you knowing what you think about it so we can decide what we think about it. It’s the proverbial “stake in the sand.” The author of a whole story knows where he/she stands and is proud of it. You are the author of the brand.
3) Share fluid aspects governing it.
The dynamic partner to a fixed belief is its fluid characteristics. This refers to factors that are consistent but able to change. It may be understood as the subjective, something that is relative versus absolute. It’s like hiking in the woods going east to get home but having to go north or south around obstacles to reach it.
4) Know the context of it.
The relationship of a company, a division, or a product to the whole of everything must be addressed. While it is often unseen or intangible, this filter provides the relevance. It involves addressing how the offering fits with other products, fits within a customer’s life or how it impacts the world.
Together all four filters, correlating to the four dimensions of our existence, will tell the “whole” story, enabling our customers to experience our brand. Now you know why.
© Castle Montone, Limited
Realizing the Impact of Your Behavior on Others
The Power of C
The concept of development: Africa’s human development
Top Ten Reasons to Write Down Your Life Vision Today
5.12 Social dialogue: Working Out of Poverty
|
About the Author: Kim Castle RSS for Kim's articles - Visit Kim's website  Click here to visit Kim's website   Are You Brand Worthy Four Simple Questions to assess your brand ability Standing Under The Umbrella And STILL Getting Wet Make More Money Making a Name for Yourself No More Wrong Steps How to Make the Most of Each Step You Take for Your Business Branding Is Not Selling Out ITS SELLING IN The Big Uneasy Clearing the Clouds of Guess |
Related Forum Posts
Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
HRPreneur
- Hi everyone,
I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's.
Below is a summary about HRP;
Who We Are:
HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company!
Mission:
HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate!
Vision:
To inspire and warrant SME's reach their full competency!
Cost Effectiveness:
We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level
You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone
We will provide you additional cost efficiencies through our services
Services:
• Strategic Human Resources Planning
• Organizational Redesign
• Change Management
• Organizational Culture Development
• Employee Engagement Programs
• Leadership Assessment and Development
• Compensation Design
• Talent Acquisition
• Assimilation and On-Boarding
• Performance Management
• Talent Management & Succession Planning
• Human Resources Due Diligence
• Human Resources Audit
• Full Service HR Outsourcing
Re: Make Friends...Literally BUILD them!
- It's the "prequel " to the Battlestar Galactica TV show. It's how Robots became "Human" and took over the world. Great Show
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
7 words or less for Structogram
- Some "7 words or less" (more or less) for Structogram for your comments:
Training to get your message across(6)
Secrets to get your message across (6)
Training so people will listen to you (7)
Helping you get your message across (6)
Training to learn to get your message across (8)
Communications training for yourself and your team (7)
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
4 Steps To Hypnotize Your Business Prospects
A Guide to Franchise Financing
Severance and Separation Agreements
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.