Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

5 Pitfalls to Avoid with Your Website

5 Pitfalls to Avoid with Your Website

There’s a log of emphasis on create layouts and templates, but not much discussion of what not to do in putting together a website for your business. Here are some mistakes to avoid in your website design from my new book, U R A BRAND!:
1. Use a dominant color or a distinctive palette, but avoid black backgrounds and too many colors that you create a dizzying specacle for the viewer. Also research has shown that it is difficult to read white copy against a dark background.
2. Use short, pithy copy, but say something. Too many website are full of jargon or don’t say anything at all. You website is your chance to sell, so sell, tell stories, give information that your prospects will be interested in. That’s why articles on business tips and case studies are so helpful.
3. Navigation, navigation, navigation. Avoid clever navigation ideas that people will have a hard time finding. We’ve seen navigation hidden in the most unlikely places. While it may be clever on the part of the web designer, if people can’t navigate your site easily, they will move one. Always make it easy to get back to the home page and get relevant information.
4. Use rich media sparingly or make it an option. People are busy and it will slow down too many of them, unless your target audience is tech savvy and has the latest computer. Some websites begin with an admonition: Don’t proceed further unless your computer has the latest edition of real player or other protocol. Not a very inviting way to begin a relationship with a prospect.
5. Don’t ignore meta tags. This is not the most creative aspect of web design, but if you don’t spend the time putting together all the possible key words that make sense in trying to locate your site, you will short change yourself and your fancy website will be for naught. if you want to turn up on the search, make sure you think of all the possible words and phrases people might use to get your site and register with the major search engines.





5 Pitfalls to Avoid with Your Website - To learn more about this author, visit Catherine Kaputa's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Catherine Kaputa
(Visit Catherine's Website) Catherine Kaputa is a twenty year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to the founder of her own company, a New York City-based brand strategy firm that works with people, products and companies. Visit www.brandespresso.com for branding advice for entrepreneurs and marketers, and visit www.selfbrand.com for personal branding tips.

Catherine Kaputa is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Catherine Kaputa's

Complete
List Of
Branding
Articles

Name
Email
If you enjoyed this article, get Catherine Kaputa's Complete List of Branding Articles For FREE!

More Catherine Kaputa
How to Identify Your Big Ideas
The Top Ten Ways to Use Your Female Advantage in Business
How to Brand Your Meetings and Events
5 Pitfalls to Avoid with Your Website
How Smart Women Brand Themselves for Business Success
How to Blog Your Way to Business Success
The Double Whammy Create a Personal Brand Together with Your Business Brand
Find Your Unique Selling Proposition USP
A Website or Blog is Worth a Thousand Brochures
7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
Free Downloads


 
 
 


Evan Elite Authors
Dianne Crampton  
John Brennan  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Business and Income Icon Business and Income
Loyalty Strategies Icon Loyalty Strategies
SEO Today Icon SEO Today
Memorandum Template 1 Icon Memorandum Template 1
Increasing Coaching Effectiveness Icon Increasing Coaching Effectiveness
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2008
Top SEO Posts of the Year
 
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Kayi Afi Da-silveira Adidogomé, Togo,
Kayi Afi Da-silveira
Adidogomé, Togo
SEO For Africa

If I Were A Startup...
Travis Hartley, 426% Growth in 2 Years
Travis Hartley
426% Growth in 2 Years
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Wolfgang Puck, Wolfgang Puck
Wolfgang Puck
Wolfgang Puck
Howard Schultz, Starbucks
Howard Schultz
Starbucks
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
David Allen, Getting Things Done
David Allen
Getting Things Done
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     He Who Hesitates…waits…and waits…and waits…
By Mike Yates
     How often do You Think ‘Outside the Box’?
By Mike Yates
     How to Improve Your Time Management
By Mike Yates

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information