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5 Pitfalls to Avoid with Your Website
Written by: Catherine KaputaArticle Overview: There’s a log of emphasis on create layouts and templates, but not much discussion of what not to do in putting together a website for your business. Here are some mistakes to avoid in your website design from my new book, U R A BRAND!:
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5 Pitfalls to Avoid with Your Website
There’s a log of emphasis on create layouts and templates, but not much discussion of what not to do in putting together a website for your business. Here are some mistakes to avoid in your website design from my new book, U R A BRAND!:
1. Use a dominant color or a distinctive palette, but avoid black backgrounds and too many colors that you create a dizzying specacle for the viewer. Also research has shown that it is difficult to read white copy against a dark background.
2. Use short, pithy copy, but say something. Too many website are full of jargon or don’t say anything at all. You website is your chance to sell, so sell, tell stories, give information that your prospects will be interested in. That’s why articles on business tips and case studies are so helpful.
3. Navigation, navigation, navigation. Avoid clever navigation ideas that people will have a hard time finding. We’ve seen navigation hidden in the most unlikely places. While it may be clever on the part of the web designer, if people can’t navigate your site easily, they will move one. Always make it easy to get back to the home page and get relevant information.
4. Use rich media sparingly or make it an option. People are busy and it will slow down too many of them, unless your target audience is tech savvy and has the latest computer. Some websites begin with an admonition: Don’t proceed further unless your computer has the latest edition of real player or other protocol. Not a very inviting way to begin a relationship with a prospect.
5. Don’t ignore meta tags. This is not the most creative aspect of web design, but if you don’t spend the time putting together all the possible key words that make sense in trying to locate your site, you will short change yourself and your fancy website will be for naught. if you want to turn up on the search, make sure you think of all the possible words and phrases people might use to get your site and register with the major search engines.
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About the Author: Catherine Kaputa RSS for Catherine's articles - Visit Catherine's website  Click here to visit Catherine's website   5 Pitfalls to Avoid with Your Website 7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website The Double Whammy Create a Personal Brand Together with Your Business Brand How to Brand Your Meetings and Events The Top Ten Ways to Use Your Female Advantage in Business |
Related Forum Posts
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Re: Search Engine Friendly Web Development
- I would like to add some more things in search engine friendly web development.
1. PPC campaign
2. Viral marketing
3. Social Media Marketing
Avoid flash in website and other use CSS files to shows the content style.
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO
- Hi,
Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer,
regards,
Mal.
Re: FILL IN THE BLANK: One thing I did to grow my business today
- Website: Posted a new article on my main business website and bookmarked it.
Team: Contacted new affiliates and invited them to join my training list.
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