5 Pitfalls to Avoid with Your Website
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Free Download - Find Your Unique Selling Proposition USP By Catherine Kaputa |
There’s a log of emphasis on create layouts and templates, but not much discussion of what not to do in putting together a website for your business. Here are some mistakes to avoid in your website design from my new book, U R A BRAND!:
1. Use a dominant color or a distinctive palette, but avoid black backgrounds and too many colors that you create a dizzying specacle for the viewer. Also research has shown that it is difficult to read white copy against a dark background.
2. Use short, pithy copy, but say something. Too many website are full of jargon or don’t say anything at all. You website is your chance to sell, so sell, tell stories, give information that your prospects will be interested in. That’s why articles on business tips and case studies are so helpful.
3. Navigation, navigation, navigation. Avoid clever navigation ideas that people will have a hard time finding. We’ve seen navigation hidden in the most unlikely places. While it may be clever on the part of the web designer, if people can’t navigate your site easily, they will move one. Always make it easy to get back to the home page and get relevant information.
4. Use rich media sparingly or make it an option. People are busy and it will slow down too many of them, unless your target audience is tech savvy and has the latest computer. Some websites begin with an admonition: Don’t proceed further unless your computer has the latest edition of real player or other protocol. Not a very inviting way to begin a relationship with a prospect.
5. Don’t ignore meta tags. This is not the most creative aspect of web design, but if you don’t spend the time putting together all the possible key words that make sense in trying to locate your site, you will short change yourself and your fancy website will be for naught. if you want to turn up on the search, make sure you think of all the possible words and phrases people might use to get your site and register with the major search engines.
5 Pitfalls to Avoid with Your Website - To learn more about this author, visit Catherine Kaputa's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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