The Double Whammy Create a Personal Brand Together with Your Business Brand
The Double Whammy Create a Personal Brand Together with Your Business Brand
As an entrepreneur, you should do the same. You are your most important asset. In a sense, you are your only asset. And your ability to maximize the asset that is you is the single most important ingredient to your success.
So how do you do that?
Study the branding model. Brands couldn’t exist without being known and recognized. That’s why visibility is important. Brand managers use tools to build mindshare and visibility like advertising, PR, events, product placement, internet promotions and hordes of other creative activities. As an entrepreneur, you’re going to need to bootstrap your way into visibility through low costs means like your website and blog, through networking, and through PR.
Entrepreneurs should also tap into the power of stories like brands do. Many people speak in generic or factual terms about their business and ideas. It’s a lost opportunity. Stories have universal appeal. Stories are memory magnets that will help lock in your brand. Stories bring your accomplishments and personality to life for people in a way that gets them involved in you and your message.
Look at these narrative themes from literature and the movies: “Against all odds,” “The Turning Point,” or “Talent Wins Out.” See if you can talk about yourself and your business in a more dramatic way. Stories are a form of emotional branding, getting people interested in you and your company because they feel something about you and your business. You’ll find that people will remember you and your business better, too.
The Double Whammy Create a Personal Brand Together with Your Business Brand - To learn more about this author, visit Catherine Kaputa's Website.
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Savvy entrepreneurs are getting into personal branding along with building a brand for their company. And the payback can be enormous. Look at high tech entrepreneurs who hit the big time like Michael Dell, Jeff Bezos, Steven Jobs, Bill Gates and Mark Cuban. They built a successful personal brand in conjunction with their business idea every step of the way.
As an entrepreneur, you should do the same. You are your most important asset. In a sense, you are your only asset. And your ability to maximize the asset that is you is the single most important ingredient to your success.
So how do you do that?
Study the branding model. Brands couldn’t exist without being known and recognized. That’s why visibility is important. Brand managers use tools to build mindshare and visibility like advertising, PR, events, product placement, internet promotions and hordes of other creative activities. As an entrepreneur, you’re going to need to bootstrap your way into visibility through low costs means like your website and blog, through networking, and through PR.
Entrepreneurs should also tap into the power of stories like brands do. Many people speak in generic or factual terms about their business and ideas. It’s a lost opportunity. Stories have universal appeal. Stories are memory magnets that will help lock in your brand. Stories bring your accomplishments and personality to life for people in a way that gets them involved in you and your message.
Look at these narrative themes from literature and the movies: “Against all odds,” “The Turning Point,” or “Talent Wins Out.” See if you can talk about yourself and your business in a more dramatic way. Stories are a form of emotional branding, getting people interested in you and your company because they feel something about you and your business. You’ll find that people will remember you and your business better, too.
The Double Whammy Create a Personal Brand Together with Your Business Brand - To learn more about this author, visit Catherine Kaputa's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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