Catherine Kaputa Articles

Guest post by: Catherine Kaputa
Become an Author

Build Your Business on Authenticity

By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

Find a Different Idea for Your Business

By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

The Paradox: Small Ideas Are Big

By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

The Entrepreneur and the Valley of Death

By Catherine Kaputa, Fournder of SelfBrand LLC and Author of Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

The Top Ten Ways to Use Your Female Advantage in Business

The conventional wisdom has been that women have trouble succeeding because they don't act like men. But playing it like a man doesn't work, because it brands you as tough and aggressive. And it's stupid for the most basic reason. We're not men. And that's an advantage. It's common sense to be authentic, and it's smart branding. Your personal brand must come from who you are and what makes you tick - including your strengths and aptitudes as a woman.

How to Identify Your Big Ideas

Marketers are always searching for the "Big Idea." This article will show you how to find yours for your business.

How Smart Women Brand Themselves for Business Success

Tips for women entrepreneurs, professionals and executives

How to Blog Your Way to Business Success

Important tips on how a blog can help you grow your business

How to Brand Your Meetings and Events

This article will show you how to add sizzle and branding to important business meetings and events. Event marketing and experience-based marketing are hot, but unless you do it right, your efforts won't be worth the time and money you spend.

7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website

This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com

Page 1 of 2
1
2
Next
Last

Home > Branding > Catherine Kaputa > Google +

About the Author: Catherine Kaputa

RSS for Catherine's articles - Visit Catherine's website
Catherine Kaputa is a twenty year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to the founder of her own company, a New York City-based brand strategy firm that works with people, products and companies. Visit www.brandespresso.com for branding advice for entrepreneurs and marketers, and visit www.selfbrand.com for personal branding tips.
Click here to visit Catherine's website.

More from Catherine Kaputa
How to Brand Your Meetings and Events
A Website or Blog is Worth a Thousand Brochures
7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
The Entrepreneur and the Valley of Death
The Double Whammy Create a Personal Brand Together with Your Business Brand

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.


Name:
Email: