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David Brier Articles

Written by: David Brier

WHY BRANDING FAILS TO WORK - Click To Read Article
An Evan Carmichael Top 25% article: If no exact efforts are made to create, define and manage your brand, the most common and consistent elements to your brand's market presence will become your brand—like it or not.

3 Lessons Microsoft Taught Us About Branding - Click To Read Article
How many years has Apple been dictating how the public perceives "the PC" with its ongoing dialog between our two stars in the "I'm a Mac. I'm a PC." commercials? Is there a lesson we can learn from this. After all, if Microsoft can make mistakes, lose market share and waste marketing dollars, isn't there some takeaway that we can learn from the sidelines in watching this rivalry?

The Seven Deadly Sins of Branding - Click To Read Article
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.

HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE - Click To Read Article
In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...."

BRANDUS INTERRUPTUS - Click To Read Article
You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless marketing plan over morning coffee, word gets out and by noon, the best teams of specialists all call you. All these world-class designers, marketing consultants, media planners and brand management professionals offer you their services free, just to be part of your breakthrough concept. By 3:00 p.m., four major global corporations have had their legal departments fax over contracts to form co-branding efforts...

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About the Author: David Brier
RSS for David's articles - Visit David's website

David Brier, winner of over 300 industry awards, is the Chief Gravity Defyer of DBD International helping companies, organizations and service companies build marketshare and increase revenue in the millions of dollars. Under his direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise.

Did you ever wonder what some logos looked like BEFORE they got their makeover? Wonder no more. Here you can see various excellent examples of logos by one of the country's finest. http://www.famousnapkins.com

In addition to writing widely published articles, David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. To get on the waiting list for the book, visit http://www.risingabovethenoise.com/thebook 

Visit our corporate site at http://www.risingabovethenoise.com to learn more about David, our latest book and the newest entries in our Blog.

David's Fast Company blog can be accessed at http://www.risingabovethenoise.com/fastcompany  You can reach David at david@famousnapkin.com

Click here to visit David's website Dashed Line

More from David Brier
WHY BRANDING FAILS TO WORK
The Seven Deadly Sins of Branding
HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
BRANDUS INTERRUPTUS
3 Lessons Microsoft Taught Us About Branding


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