Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Mark Levit Articles



Branding Made Very Simple

Do you think branding is something marketers accomplish when they place advertisements—or develop corporate identification? It’s not.

The Difference Between Men and Women

Gender has a tremendous impact on how a brand is perceived as well as how it’s purchased. There are numerous gender-related differences including perceptions, attitudes, priorities and communication styles.

Give Your Brand Some Cool

With the success of “cool” products in the marketplace— Puma, iPod, and Red Bull—marketing professionals are scurrying to give their brands a cool appeal. But how does one make a product cool? What does it mean to be cool? As with all marketing strategies, it depends.

Make the Recession Work for Your Brand

As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.

Rent a Brand

Brand licensing has exploded in recent years. With licensing, the overhead and learning curve associated with launching a new brand are eliminated. Launching a product under a trusted name is also less risky than introducing a product on its own. According to Julian Clarkson, Strategic Planning Director at Mercier Gray, "A product launch under an existing brand is about three times more likely to succeed than a newcomer with the same product in the same category without the association with the existing brand."

Branding and Brand Monitoring

Do you think branding is something marketers accomplish when they place advertisements—or develop corporate identification? It’s not.

Brand Building An Architectural View

Successful brands have to be designed and managed to consistently communicate their attributes and attitudes. Marketing professionals give meaning to a brand by assigning it attributes to which customers will be attracted and which differentiate the brand from competitive entities.

An ROSE by Any Other Name

Selecting a name for a new product or company can be time consuming, subjective, and difficult. The best names stand out from competitors’ and enjoy strong recall. These days, the most effective names are “made up words,” such as Verizon and Accenture.

Home > Branding > Mark Levit >


About the Author: Mark Levit

RSS for Mark's articles - Visit Mark's website
Mark Levit is the founder and managing partner of Partners & Levit, Inc., a New York advertising agency. He is also a Professor of Marketing at New York University. Mark’s career in marketing spans 3 decades at both major client and agency organizations.
Click here to visit Mark's website.
Dashed Line

More from Mark Levit
Brand Building An Architectural View
Branding Made Very Simple
Give Your Brand Some Cool
Make the Recession Work for Your Brand
An ROSE by Any Other Name


Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

8 Powerful Steps to Finding Your Passion

Do you have what it takes to be an entrepreneur?

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Word of Mouth Marketing Tips Fuel Success

Investor Presentations: The How To's of Success

How My Company Got Started

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.