|
Like a Virgin Is Your Marketing As Fresh As Madonnas - Click To Read Article
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.
Why Twins Have the Same Surname and Different First Names - Click To Read Article
Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand.
Is Your Business Card Working to 55 Potential - Click To Read Article
Who’d ever think of branding and positioning for a business card. You should, if you’re expecting to maximise your impact. It’s no use having a fancy looking card that does nothing for you. These branding principles will help you not only make a great first impression, but will also make sure your card stays put in their Rolodex!
Mona Lisa Your Branding - Click To Read Article
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!
Stuck With A Zero Marketing Budget For Client Gifts - Click To Read Article
Would you really dare to give each client a gift of 0 this Christmas? What about something worth 00? Or maybe 00?
How to Commit Brand Suicide - Click To Read Article
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year.
How To Get Customers To Beg For Your Business Card - Click To Read Article
When someone asks you what you do, what is your first reaction? Most of us say something like, \\\'I am a lawyer\\\'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tailor your answer within these parameters, you\\\'ll suddenly find a very interested audience.
Like this article? Share it with your friends
 |
Related Articles |
|
The definition of branding
|
| |
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small b...
|
Building A Better Brand in the New Year
|
| |
The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourag...
|
Personal Branding Tip
|
| |
Personal Branding Tip: We have moved from a selling world to a buying world. People want to do their homework and then make a decision. That’s where branding comes in. Branding is More Important than Sales. Sales is...
|
Strategic Branding Questions
|
| |
There’s a heightened interest in branding these days. For small businesses, it can be one
of the most important marketing programs of all. As you launch (or relaunch) a branding
campaign, take a look through these...
|
Mud Season. Not.
|
| |
It's (still) "mud season" in Vermont, courtesy this winter's abundance of snow. Cars and trucks, in particular, look like flying mud balls.
|
|
|
Sean D'Souza
(Visit Sean's Website)
Wouldn't you love to stumble upon a
secret library of small business ideas?
Find simple, yet electrifying ideas, on
copywriting, public speaking, marketing
strategies, sales conversion,
psychological tactics and branding. Head
down to www.p
sychotactics.com today and judge
for yourself. ©2001-2006 Psychotactics
Ltd. All Rights Reserved.
|
|
|
Sean D'Souza's
Complete
List Of
Branding
Articles
|
|
If you enjoyed this article, get Sean D'Souza's Complete List of Branding Articles For FREE!
|
|
|
|